What pricing strategies should you expect from SEO companies?
As a rule website owners who ask about average SEO pricing, can’t get the one-size-fits-all answer as the cost of SEO services may depend on the variety of factors that are individual for each online business.
This article is designed to make things more clear for you and help you to allocate your budget appropriately. Unlike other reading materials on the web, I would like to provide you with a straightforward response, explaining SEO companies pricing strategies.
Before we proceed any further, I would like to warn you that cooperating with the third-party optimization agencies that provide extremely low rates may cost you your business. Money that you will need to spend on dealing with the consequences will be much higher than quality SEO.
Most optimization companies will not take clients for under $750 per month. Agencies that provide optimization services for less than $750 per month wither outsource, use automated link building, or black-hat SEO techniques that cost nothing at all.
According to the recent industry survey of over 150 SEO companies, most businesses spend roughly $1,500 per month on SEO. It is an average price for middle-sized online projects. If you have a big e-commerce project, your optimization campaign may cost you up to $3,000 per month. If you run a brick-and-mortar business and want to rank locally, the price on your local SEO services will be ranged from $900 to $1,500 per month. The cost for national SEO ranges from $3,000 to $4,900 per month. What about hourly consulting SEO services, they rate from $100 to $250 per month.
If you decide to hire in-house SEO consultants, you need to expect that their average salary ranges from $60 to $80k/year. It means that you won't save your money hiring in-house SEO team.
An unspoken rule of SEO services pricing is that time is money. All SEO firms and independent consultants rate their services by working hours. As I have mentioned before, most SEO consultants in the US make an average of $60-$80 per year. It equates to roughly $40 per hour. And while on-site edits and HTML code errors improvement can be made with only a few hours, off-site SEO is a time-consuming process that may take up to several months. For instance, generating quality backlinks involves creating website blog, quality content crafting, blog posting, and establishing business relationships with bloggers, other online businesses, and webmasters. Moreover, SEO specialists should carefully compile reports to determine the best link targets.
So, as you can see the quality and efficient SEO requires constant involvement and hard work. Investing more in your website optimization allows SEO consultants to allocate more time to your project, create more detailed reports, work under more optimization aspects, and ultimately get much better rankings. It means that you should take SEO as a long-term investment that can bring you much more than a higher rank on Google SERP.
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