The thing is that it’s not too difficult to give a fully correct definition of SEO services. Of course, given that they are worked out well through the following major areas of your website performance, starting with the very process of website creation and content optimization, to monthly audits and the rest of retainer services commonly provided to online business owners. That being said, below I’ll try to outline a maximum correct definition of SEO services – that not only work in actual terms, but can do it organically. So, let’s see.
What Makes Legitimate Definition of SEO Services that Really Work
No need to say that there are a lot of things that are generally falling into the very basic definition of SEO services. Note, however, that there is actually no such thing as the only right definition of SEO services – there are a lot of not fully legal yet performing actions and some really risky tactics that might as well be taken into account by Grey-Hat, or God forbid, Black-Hat Search Engine Optimization. But, of course, below I’m going to outline only the major criteria that make only White-Hat (otherwise, fully legitimate) definition of SEO services that can rank you organically, therefore with no risk of earning yourself a severe (and sometimes even irreversible) ranking penalty with Google itself. So, here is what you should know about the concept of organic Search Engine Optimization.
White-Hat Definition of SEO Services that Rank Organically
Given that you need to know a lot of things about White-Hat SEO, in the list coming below, I’m going to quickly run through the major ideas and the very basic knowledge commonly found among skilled SEOs with big-time experience in the industry. That being said, here is what makes a fairly correct definition of SEO services that rank organically (note, there’s no particular order of importance – just make sure you are familiar with the following):
First and foremost, by definition SEO services are aimed at providing the best results possible for a given search query. It means that the most general goal of the search optimization – is simply to understand the needs, sentiments, and intents of the live users running online search to find exactly what they are looking for. That’s it.
The main task of SEO experts is to pump more traffic coming from organic search – directly to your website or blog. Most commonly, that should result in having more well-targeted web traffic for your online resource. Ultimately – to get a greater number of successful leads for your blog, or to generate more actual sales for your business website.
According to a generally accepted definition, SEO services that work organically (otherwise, naturally) stand for a would-be “free” way of optimization, where you don’t pay for positioning. Put simply, organic search results are those displayed below the “sponsored” sections, which are, well, paid listings. And such paid listings are commonly known as a pay-to-play promotion strategy in online search (otherwise, paid search ads that need a daily or monthly marketing budget to start serving you in their own way – in line with your standard organic ranking progress).
Don’t forget about Local Search Engine Optimization – as it should also be included in the basic definition of SEO services taken in general terms. Why? Just because there is a sufficient difference for getting optimized in a precisely-targeted online search on the level of locales. I mean the situation when your business is mainly revolving around a certain region or geographical area – and for many search queries, Google will show local search results, depending on the user’s current location, in line with the specifics of the keyword query itself, that might as well contain the name of a given city or location.
Remember, the strategy in organic SEO will always take a lot of time and work before it starts providing any measurable results and actual improvements. Let’s face it – nobody can get well-optimized with a website or blog and have everything in place overnight, or even a few weeks. Put simply, the concept of the Search Engine Optimization handled organically – is an overall endeavor that will be quite time-consuming, as well as definitely labor-intensive anyway. Of course, if you don’t want to enjoy a quick yet quickly vanishing ranking progress – besides at your own risk to raise a red flag with Google itself.
The very concept of the Search Engine Optimization is all about good, unique and high-quality on-page content that delivers more actual value to the users. According to the maxim often pronounced by the expert SEOs with big-time experience in the industry – content is always the king. Let it become your strongest priority – and you’re already halfway done!
Several years ago, the world of optimization was shaken with the major algorithm update delivered by Google search engine. Taken in general, now SEO is all about providing good user experience – it means that such former “techniques” as the keyword stuffing (i.e., simply getting your on-page content saturated with as many target keywords and long-tail phrases as possible – and just rank well for them all), as well as the most common means of Grey-Hat link building (i.e., applying for not fully legitimate, potentially risky or even explicitly violational schemes that involves using Black-Hat SEO, such as manipulating with purely irrelevant link sources, buying or selling backlinks, as well as running massive link exchanges, and simply spawning them in bulk using half-automated software or online tools – any of that was literally enough to get closer to the top of the list). Just a word of caution for you – as, most commonly, there are no such SEOs with really good experience and aged reputation that would get your website or blog involved in any of those risky and actually not so attractive endeavors after all.