Does anybody know exactly what paid SEO services can do for my website?

Professional services in the Search Engine Optimization (otherwise, paid SEO services) can do a lot of good for your website or blog. The process involves improving the overall website structure, page content, off-page SEO, and some other technical stuff. Ultimately – to improve (otherwise, optimize) your web resource so that it becomes visible to more users upon entering a relevant request query made-up with your main target keywords. Seriously, when a website successfully receives an ongoing flow of organic traffic – there is a likelihood for a definitely more profitable business, right? That being said, below I’m going to show what exactly you can have with the expert-grade paid SEO services. So, let’s quickly run through the main aspects that can be improved for you by a skilled team of SEOs with big-time experience in the industry.

Major Areas Covered by Paid SEO Services

There are several main aspects of website search optimization, each falling into a number of the major areas related to it. I will start with the technical SEO – most commonly, it includes optimization works dealing with Code Efficiency, Website Speed, Mobile Responsiveness, SSL/HTTPS. Next comes the realm of On-Page SEO, that commonly covers optimization of Page TItle and Meta Description, Page Headers (otherwise, Headings), as well as On-Page Content. The last area usually covered by paid SEO services is Off-Page SEO that mainly involves all actions related to Social Media and Organic Link building. So, let’s quickly run through each of the mentioned fields for you to get a better understanding of what exactly paid SEO services handled by the team of experts can do for your website or blog.

Tier One. Technical SEO

Code Efficiency

Among the most important factors of technical SEO in website optimization is the efficiency of the code, used throughout its development stage. Put simply, inefficiently optimized code commonly results in a too slow page loading speed, as well as greatly diluted code-to-text responsiveness, namely when it comes to indexing by Google search engine. In other words, given that your web page space is well-optimized so that it takes less code, it will be much easier for Google itself to “understand” the semantic meaning of each given page. So, as a result, improving code efficiency will always lead to better ranking potential of your web resource. That’s it.

Website Speed

Next thing to be done by good paid SEO services is bringing your page loading speed to its minimum. Ideally, it should stand somewhere below 2.5 seconds – otherwise, that would be considered by Google as a definitely not healthy user experience. And according to Google itself and its ranking algorithm, the online search is all about delivering the most accurate results upon a given query entered by the user – and that should be available with the shortest delay possible. That’s why providing a good page loading speed with your website or blog – already means not only providing fine user experience, but will be inevitably seen by Google as a pretty good ranking single that makes you worth further promotion throughout the list of the relevant SERPs (a.k.a Search Engine Result Pages). As a result, general works required to elevate page loading speed is no more a sort of luxury – now it becomes a dire necessity, expected from each website by default. Of course, if you want to be prominent in the relevant search with it.

Mobile Responsiveness

Another important aspect of your website performance is a sufficient level of its mobile responsiveness. Taken in general, well-optimized mobile responsiveness means the ability to display each web page correctly, so that it can provide fine browsing experience to those users, who are usually searching with smartphones or tablets, rather than via good old desktop computers. After all, providing a mobile-friendly version of a website has become a strong ranking factor itself, particularly through the recent years. And it means that a mobile responsive web resource will always have better chances of being shown to a wider audience of online users – being prominently displayed closer to the top of the relevant SERPs.

SSL/HTTPS

Nowadays, more and more online users are preferring those web resources that provide a sufficient level of browsing security with the minimum risk of getting caught by malware. And no need to say that protection security via SSL/HTTPS certificates (otherwise, Secure Socket Layer) has already become an indispensable part of the modern online browsing experience. That’s why Google itself givers ranking priority to those web resources, which are coming in compliance with this requirement. Of course, if you don’t want to be plummeted down the SERPs list with your own website, right?

Tier Two. On-Page SEO

Page Title and Meta Description

Taken in general, page title with meta description (otherwise, metadata) are important part in the modern paid SEO services at least for two reasons. First of all, these on-page elements are meant to be embedded with your top-performing target keywords and long-tail search expressions – just to help Google search engine “read” and “understand” what every web page is all about (otherwise, get its semantic meaning “understood” in full). On the other front, page titles and meta descriptions are probably the best places presenting a good opportunity to make the difference against the closest niche competitors with your website or blog. In other words, when these on-page elements are well optimized by the apt team of expert SEOs – with the most advantageous practices of synonymization, as well as the rest of benefitting schemes using different changes and word variations within every given keyword-based phrase – paid SEO services always justify themselves. Just because such advanced practices of on-page optimization are meant to provide you a measurably better user-engagement web page metrics, such as time per user visit, bounce rate, and CTR (click-through-rate). That way, Google search engine will give the likelihood that your well-optimized pages must outrank those owned by your market opponents having them with much weaker user-engagement metrics.

Headers

As it was already mentioned, Google search engine loves it when your web pages are well-built and structured in an intuitive-like manner. Of course, correct usage of the main H1 and H2 headers helps to make on-page content be displayed in a structured, handy and user-friendly way. What’s more – from the viewpoint of high-quality SEO, having everything in place with the main headers means that it would be easier for Google itself to identify much more macro ideas. So, proper use of headers that make a healthy foundation for your web source’s structure must always be considered as a huge underlying area that contributes your higher rankings. Sometimes even one simple revision of your H1 headers (for example, those found directly on your homepage) can change the way you rank dramatically. And given that far not every business owner or novice webmaster knows all ins and outs of on-page optimization, paid SEO services can become a real salvation for those of us having troubles with not too rapid or even dwindling pace of ranking progress.

On-Page Content

Every expert SEO with big-time experience in the industry remembers the maxim – content is always the king. In other words, a unique on-page content of high quality that delivers real value to the live user – is probably the ultimate factor considered by Google when it comes to determining ranking position for each web page within its index. Put simply, your content quality itself, as well as the way it’s optimized for your main target keywords – is exactly what drives the core user-engagement metrics, namely the average time per user visit, and bounce rate. What’s more – a fairly good content seen on every page of your web resource can give you a much more reliable and long-lasting progress in terms of ranking. And it won’t be too easy for your competitors to beat you with that. That’s why I believe that applying for full-stack paid SEO services with the whole team of skilled copywriters always at your disposal – would be a well-formed decision and a really wise choice for you under any circumstances. 

Tier Three. Off-Page SEO

Social Media & Link Building

Taken in general, working well on the major means of off-page SEO (i.e., social media and link building) can serve you well in terms of improving your web resource’s domain authority, as well as its overall level of online presence (otherwise, “credibility” or the ability to rank well – being recognized both by the live users, and Google’s search crawling bots for indexing purposes). Put simply, the right usage of social media can create strong brand awareness for your business website or blog, in-turn giving a powerful ranking signal to the major search engines. At the same time, your backlink portfolio is now seen as not only a fairly good word-of-mouth referral, but the third strongest ranking factor for Google. That’s why precisely organic and natural link building usually becomes even more than challenging than most of us can think. That’s why I personally recommend considering this delicate task with off-page optimization to be committed to the experts, so applying for paid SEO services would be strongly advised there, or at least when it comes to building a high-quality link portfolio for your website or blog – naturally and organically.