Can you tell me the most important SEO keyword tips?
Unfortunately, there are no universal solution or general SEO keyword tips to make your content perfectly sound and never be outdated. In fact, following each recurrent update to the search algorithm of Google, there are different peculiarities in keyword research that tend to be adapting to those patterns revised for ranking evaluation all over again. Here are five most crucial SEO keyword tips to keep your content doing well and always up-to-date.
Keep the right balance between keyword length
Taken in general, the keywords can be used either as simple and short ones (e.g., best keywords) or for long-tail key phrases bringing three or more ones together (e.g., best keywords for my SEO blog). I mean here you should find a healthy balance using both types of top-relevant keywords. Here is a hint for you. First of all, the head terms (single keywords) most commonly face a very sharp competition. Considering long-tail keywords, there is a definitely weaker competition about them, yet they are put into the search query not so frequently. That’s why the best solution here is clearly understanding your audience and then using the right long-tail keywords that would be used for sure.
Content quality is still a delicate issue
Despite some SEO keyword tips may tell do that, never go for the highest density for your primary goal. Making your content forced with the keywords, you will have most of your writings look redundant or superfluous. As a result, your quality content is most likely to become hardly readable, hence degrading your content quality. Forget that former times, when Google ranking mainly was driven by the technical logic of SEO. Now the search algorithm recognizes quality content appreciating better user experience over any technical patterns. So, you’d better forget about the keyword density once and for all.
Put the right focus on your customer needs
Never concentrate your efforts on every single technical aspect of SEO, at least working on your content. Just remember - you are making a quality content for real readers, not the machines. I mean here that every piece of your writings is intended to serve your target audience. And if you can’t imagine the potential clients doing the search for your standing keywords, you’d better consider getting new ones. Just focus on creating a quality content, because now you can be given a higher ranking by relevance, not plainly matching keywords.
Optimize your current list of the main keywords
This is one of our most important SEO keyword tips for today. The thing is that most of us are tending to target too much, so you might as well have a revision of your current set of keywords. Just get rid of those words that are naturally losing the frequency of use. If you don’t feel confident about what should be removed, I recommend using one of the open-access tools for evaluating your keywords quantitatively. As for me, I found Google’s Keyword Planner the most preferable. But choosing the right tool is only up to you. After all, most of them are working much the same.
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