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Where to take action with my SEO strategy for Amazon to rank well from day one?

Every time we search for a particular keyword on Amazon, there is a very long list of products usually appearing towards us. And we all know that any actually measurable conversions (and ultimately - sales) can be brought only by the products that are listed at least within the first three pages (not to say that the real progress needs showing your availability on top-10 search results). So, running a proper strategy in SEO for Amazon may seem a really daunting task, particularly at first glance. Luckily, the world’s largest online shopping platform is doing best to offer only top-quality user experience to its broad audience of a truly global scale. Amazon is doing the job perfectly well - recommending the right products and giving the green light to open market competition. After all, it makes the life easier for over 80 million of standing shoppers out there. 

Of course such a massive doing is driven by its own set of ranking rules. That’s why it would be a quite manageable task - to rank well from day one - given that you understand the rules of the game and are supported with a customized strategy in SEO tailored for Amazon. With its A9 algorithm, Amazon is mainly betting on the three primary ranking factors known as relevance, conversion rate, and product authority. That way, below I’m going to highlight you some of the core areas to take action with SEO for Amazon and rank well from the very beginning of you dropshipping store - let’s start with relevance and conversion rate improvement. 

Tier One: Product Page Relevance

It’s the main element lying the basic foundation for your product ranking. That’s why I recommend running overall strategy in SEO for Amazon that revolves around the following aspects (giving them the strongest priority is a MUST - just take it for granted). 

Main spheres of Relevance in SEO for Amazon.

  • Title Optimization (unlike Google, Amazon leaves the door open for any, even daring, experiments with the main keywords and key phrases in product title);
  • Bullet Points and Descriptio (all you need here is just to fill the Buy Box, don’t forget to include only correct key points);
  • Brand and Manufacturer (self-explanatory);
  • Category and Sub-Category (just make sure to join the right category, unless you want your products to be displayed under incorrect categories);
  • Search Term (fill five corresponding fields with the main target keywords, avoid using the same ones repeatedly - you’d better consider using synonyms of LSI keywords);
  • URL (think well before creating a URL query for your product page, pay enough attention to have everything in place - Amazon is using it to determine your listing and search relevance after all).

Tier Two: Conversion Rate Improvement

If you want your product to meet the customer demand best way possible - you should make Amazon recommend you to a broader audience of searching shoppers. So, there is a double-edged correlation between your conversion rate and customer interest (including those to Amazon itself).

Core areas of improving CTR and SEO strategy for Amazon:

  • High sales always mean ranking on the search results somewhere around the front page;
  • Customer reviews and email promotion (for example using AMZDiscover online tool to target the right potential customers);
  • Questions and Answers section;
  • Bright images giving big picture of your webshop;
  • Competitive pricing;
  • Bounce Rate and Average Time per Visit are also affecting your conversions, remember that.
Igor Gamanenko
Thank you all for reading my article on Amazon SEO. I hope you found it helpful!
Alice
Great article! I've been struggling with Amazon SEO for my products. These tips will definitely come in handy.
Bob
Igor, your article is fantastic! It's refreshing to read practical advice backed by real experience.
Carol
The insights you provided in this article are gold! Thanks for sharing your knowledge, Igor.
Dave
I never realized the importance of Amazon SEO until now. Your article has opened my eyes. Thank you!
Eve
Igor, your article is a game-changer! These strategies will be a game-changer for my Amazon listings.
Frank
Igor, I always appreciate your expertise in SEO. This article is another gem from you.
Grace
Igor, I've been following your blog for a while now, and I must say, your content keeps getting better and better!
Harry
Incredible article, Igor! Your insights have given me a fresh perspective on Amazon SEO.
Igor Gamanenko
Thank you all for the positive feedback! I'm glad you found the article valuable. If you have any specific questions, feel free to ask.
Jack
Igor, I've implemented some of the strategies you mentioned, and I'm already seeing improvements in the rankings. Thanks!
Kate
Igor, you never disappoint. Your article on Amazon SEO is thorough and practical. Can't wait for more such posts from you.
Igor Gamanenko
Thank you, Jack and Kate! It's great to hear that you're already experiencing positive results. Keep optimizing and experimenting!
Larry
Igor, your tips in the article are simply amazing. I'll definitely be using them to improve my Amazon SEO.
Mary
This article is a treasure trove of information, Igor. Thank you for sharing your expertise with us.
Nancy
In my opinion, this article is a must-read for anyone looking to succeed on Amazon. Great job, Igor!
Oscar
Igor, I've been struggling to get my products noticed on Amazon. Your article has given me hope and actionable steps to take.
Pam
Igor, your expertise shines through your writing. Thank you for providing such valuable insights.
Quincy
Igor, I've been a fan of your work for a while now, and as expected, this article is top-notch. Thank you!
Igor Gamanenko
Thank you, Larry, Mary, Nancy, Oscar, Pam, and Quincy! Your kind words mean a lot. Always happy to share my knowledge!
Rachel
Igor, your article has given me a clear roadmap for improving my products' visibility on Amazon. Thank you for the valuable guidance!
Igor Gamanenko
You're welcome, Rachel! I'm glad I could provide you with actionable steps. Remember, consistency is key!
Sam
Igor, your article is a game-changer! As an Amazon seller, I can't stress enough how important SEO is, and your tips are invaluable.
Tina
Igor, your expertise in SEO always shines through. This article is no exception. Thank you for sharing your knowledge!
Igor Gamanenko
Thank you, Sam and Tina! Your appreciation motivates me to continue sharing useful insights. Best of luck with your Amazon SEO!
Vincent
Igor, this article was an eye-opener! Your tips are practical and easy to understand. Thank you for the valuable information!
Wendy
Igor, I've been struggling with Amazon SEO, but your article gave me a new perspective. Thank you for sharing your knowledge!
Igor Gamanenko
You're welcome, Vincent and Wendy! It's great to hear that my article has provided you with a fresh perspective. Keep optimizing!
Xavier
Igor, your insights on Amazon SEO are incredibly valuable. I'll be implementing the strategies you shared. Thank you!
Yara
Igor, your article is a goldmine for Amazon sellers. Thank you for sharing your expertise with us!
Igor Gamanenko
Thank you, Xavier and Yara! I hope the strategies I shared in the article help you achieve great results on Amazon!
Zack
Igor, your article is jam-packed with practical advice. Thank you for sharing your knowledge with us!
Anna
Igor, as always, your expertise shines through your writing. This article is a must-read for Amazon sellers!
Igor Gamanenko
Thank you, Zack and Anna! I'm thrilled that you found my article valuable. Wishing you success with your Amazon listings!
Ben
Igor, your article has provided me with a clear roadmap for improving my Amazon SEO strategy. Thank you for the insights!
Cathy
Igor, your expertise in SEO always shines through. This article is no exception. Thank you for sharing your knowledge!
Igor Gamanenko
You're welcome, Ben and Cathy! I'm glad you found the roadmap I shared in the article helpful. Best of luck with your SEO efforts!
Daniel
Igor, your article is a game-changer! Your tips are practical and easy to implement. Thank you for sharing your knowledge!
Emily
Igor, your article has given me a fresh perspective on Amazon SEO. Thank you for the valuable insights!
Igor Gamanenko
Thank you, Daniel and Emily! It means a lot to hear that my article has made a positive impact on your approach to SEO.
Fred
Igor, your tips in the article are pure gold. I'll be putting them to use immediately. Thank you for sharing your expertise!
Gabrielle
Igor, your article is a treasure trove of information. I appreciate your efforts in sharing such valuable insights.
Igor Gamanenko
Thank you, Fred and Gabrielle! I'm delighted that you found my tips valuable. Best of luck in implementing the strategies!
Hank
Igor, your article on Amazon SEO is outstanding! Thank you for sharing your expertise and helping us thrive on the platform.
Isabella
Igor, I can't thank you enough for this article. Your tips are practical, and your writing style is engaging. Well done!
Igor Gamanenko
Thank you, Hank and Isabella! I'm thrilled that my article resonated with you. Your feedback means a lot.
John
Igor, I've been following your blog for a while now, and your content never disappoints. This article is another gem!
Karen
Igor, your article is incredibly informative. I've learned so much about Amazon SEO from your insights. Thank you!
Igor Gamanenko
Thank you, John and Karen, for your support! It's fantastic to have such engaged readers. More exciting content coming soon!
Liam
Igor, your article has provided me with a fresh perspective on Amazon SEO. Thank you for sharing your expertise!
Megan
Igor, your tips in the article are priceless. I'm excited to apply them to my Amazon listings. Thank you for sharing!
Igor Gamanenko
Thank you, Liam and Megan! I'm glad my article has given you a fresh perspective and practical tips. Best of luck!
Natalie
Igor, your article is a game-changer! I've been struggling with Amazon SEO, but your tips are a lifesaver. Thank you!
Oliver
Igor, your expertise in SEO is unparalleled. This article is exactly what I needed to improve my Amazon listings. Thank you!
Igor Gamanenko
Thank you, Natalie and Oliver! Your kind words mean a lot. I'm thrilled that my article is helping you overcome your SEO challenges.
Patricia
Igor, your article on Amazon SEO is outstanding! Your expertise shines through your writing. Thank you for sharing!
Quentin
Igor, your insights into Amazon SEO have given me a new perspective. Thank you for sharing your expertise with us!
Igor Gamanenko
You're welcome, Patricia and Quentin! I'm thrilled to hear that my article has provided a fresh perspective. Happy optimizing!
Robert
Igor, your article is a game-changer! Your tips are actionable and easy to implement. Thank you for sharing your expertise!
Samantha
Igor, this article is a goldmine for Amazon sellers. I appreciate your efforts in sharing your knowledge. Thank you!
Igor Gamanenko
Thank you, Robert and Samantha! I'm delighted to hear that my tips are actionable and valuable. Keep optimizing for success!
Tom
Igor, your article on Amazon SEO is a breath of fresh air. Your tips are practical and easy to implement. Thank you!
Ursula
Igor, I can't thank you enough for sharing your expertise. This article has opened my eyes to the possibilities of Amazon SEO.
Igor Gamanenko
You're welcome, Tom and Ursula! I'm glad my article provided a fresh perspective and practical tips. Best of luck with your SEO efforts!
Victoria
Igor, your article is a game-changer for Amazon sellers like me. Thank you for shedding light on effective SEO strategies!
William
Igor, your expertise shines through your writing. This article is a valuable resource for Amazon sellers. Thanks for sharing!
Igor Gamanenko
Thank you, Victoria and William! Your support means a lot. I'm thrilled that my article is helping you succeed on Amazon.
Xena
Igor, your article on Amazon SEO is simply outstanding! Thank you for sharing your expertise with us.
Yannis
Igor, I'll be implementing your tips for Amazon SEO. Your insights are incredibly valuable. Thank you!
Igor Gamanenko
Thank you, Xena and Yannis! I'm glad my article has provided you with valuable insights. Wishing you success with your SEO efforts!
Zara
Igor, your article is a game-changer for Amazon sellers. Thank you for providing such practical advice!
Alex
Igor, I appreciate your expertise in SEO. This article is another gem in your collection. Thank you!
Igor Gamanenko
Thank you, Zara and Alex! Your kind words are greatly appreciated. Always happy to share my knowledge and insights with fellow sellers!
Barbara
Igor, your article is a must-read for anyone looking to improve their Amazon listings. Thank you for your valuable guidance!
Charlie
Igor, your expertise in Amazon SEO is evident in this article. Thank you for sharing your knowledge!
Igor Gamanenko
Thank you, Barbara and Charlie! Your support means a lot. I'm thrilled that my article is helping you enhance your Amazon listings.
Diana
Igor, your article on Amazon SEO is a game-changer. Thank you for sharing your expertise and helping sellers succeed!
Edward
Igor, I've implemented some of your strategies mentioned in the article, and I'm already seeing results. Thank you!
Igor Gamanenko
Thank you, Diana and Edward! It's great to hear that you're already experiencing positive results. Keep optimizing and experimenting!
Fiona
Igor, your insights on Amazon SEO are priceless. Thank you for sharing your expertise with us!
George
Igor, your article is incredibly informative. I've learned so much about Amazon SEO from your insights. Thank you!
Igor Gamanenko
Thank you, Fiona and George! I'm thrilled to hear that my insights have been valuable. Always here to help with SEO!
Hannah
Igor, your article has given me a fresh perspective on Amazon SEO. Thank you for sharing your expertise with us!
Ivan
Igor, your tips are invaluable. I'll be putting them into practice to improve my Amazon listings. Thank you so much!
Igor Gamanenko
You're welcome, Hannah and Ivan! I'm delighted that my article has given you a fresh perspective and valuable tips. Happy optimizing!
Julia
Igor, your article is a game-changer! Thank you for sharing your expertise and helping Amazon sellers thrive.
Kevin
Igor, I can't thank you enough for the insights you've provided in this article. Truly valuable for anyone on Amazon!
Igor Gamanenko
Thank you, Julia and Kevin! Your kind words are greatly appreciated. Always happy to help Amazon sellers succeed with SEO!
Lily
Igor, your article is a treasure trove of information. Thank you for sharing your expertise with us!
Max
Igor, as always, your expertise in SEO shines through. This article is another gem. Thank you!
Igor Gamanenko
Thank you, Lily and Max! I'm glad to hear that you found my article valuable. More valuable content coming soon!
Nora
Igor, your article on Amazon SEO is incredible. I appreciate your efforts in sharing such valuable insights. Thank you!
Owen
Igor, I've implemented your tips for Amazon SEO, and the results are amazing. Thank you for sharing your expertise!
Igor Gamanenko
Thank you, Nora and Owen! It's fantastic to hear that you're seeing amazing results. Keep up the great work!
Peter
Igor, your insights on Amazon SEO are incredibly valuable. Thank you for sharing your expertise with us!
Queenie
Igor, your expertise in SEO shines through your writing. This article is a must-read for Amazon sellers!
Igor Gamanenko
Thank you, Peter and Queenie! I'm delighted that my insights are valuable to Amazon sellers. Best of luck with your SEO efforts!
Ryan
Igor, your article is a goldmine for anyone looking to succeed on Amazon. Thank you for sharing your expertise!
Sarah
Igor, your article is incredibly well-written and packed with valuable advice. Thank you for sharing your knowledge!
Igor Gamanenko
Thank you, Ryan and Sarah! Your kind words mean a lot. Always happy to share my knowledge and help others achieve success!

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