Where to take action with my SEO strategy for Amazon to rank well from day one?
Every time we search for a particular keyword on Amazon, there is a very long list of products usually appearing towards us. And we all know that any actually measurable conversions (and ultimately - sales) can be brought only by the products that are listed at least within the first three pages (not to say that the real progress needs showing your availability on top-10 search results). So, running a proper strategy in SEO for Amazon may seem a really daunting task, particularly at first glance. Luckily, the world’s largest online shopping platform is doing best to offer only top-quality user experience to its broad audience of a truly global scale. Amazon is doing the job perfectly well - recommending the right products and giving the green light to open market competition. After all, it makes the life easier for over 80 million of standing shoppers out there.
Of course such a massive doing is driven by its own set of ranking rules. That’s why it would be a quite manageable task - to rank well from day one - given that you understand the rules of the game and are supported with a customized strategy in SEO tailored for Amazon. With its A9 algorithm, Amazon is mainly betting on the three primary ranking factors known as relevance, conversion rate, and product authority. That way, below I’m going to highlight you some of the core areas to take action with SEO for Amazon and rank well from the very beginning of you dropshipping store - let’s start with relevance and conversion rate improvement.
Tier One: Product Page Relevance
It’s the main element lying the basic foundation for your product ranking. That’s why I recommend running overall strategy in SEO for Amazon that revolves around the following aspects (giving them the strongest priority is a MUST - just take it for granted).
Main spheres of Relevance in SEO for Amazon.
- Title Optimization (unlike Google, Amazon leaves the door open for any, even daring, experiments with the main keywords and key phrases in product title);
- Bullet Points and Descriptio (all you need here is just to fill the Buy Box, don’t forget to include only correct key points);
- Brand and Manufacturer (self-explanatory);
- Category and Sub-Category (just make sure to join the right category, unless you want your products to be displayed under incorrect categories);
- Search Term (fill five corresponding fields with the main target keywords, avoid using the same ones repeatedly - you’d better consider using synonyms of LSI keywords);
- URL (think well before creating a URL query for your product page, pay enough attention to have everything in place - Amazon is using it to determine your listing and search relevance after all).
Tier Two: Conversion Rate Improvement
If you want your product to meet the customer demand best way possible - you should make Amazon recommend you to a broader audience of searching shoppers. So, there is a double-edged correlation between your conversion rate and customer interest (including those to Amazon itself).
Core areas of improving CTR and SEO strategy for Amazon:
- High sales always mean ranking on the search results somewhere around the front page;
- Customer reviews and email promotion (for example using AMZDiscover online tool to target the right potential customers);
- Questions and Answers section;
- Bright images giving big picture of your webshop;
- Competitive pricing;
- Bounce Rate and Average Time per Visit are also affecting your conversions, remember that.
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