How to conduct a thorough keyword research on Amazon?

Keyword research is an integral part of Amazon optimization campaign that should be done at the initial stage of your product launching on Amazon. This process entails searching for all relevant and high-volume search terms that can boost your sales. It is significant to select all appropriate word pairs that your potential customers may use to find your products or the related items. It is the key to success as the relevance of the product to the user’s search query will be determined by the relevance of search terms that are based on the listing. If you have overlooked at least one targeted search term, then your chances to appear in the search results for one of the user’s queries will lower. To avoid missing out on the sales you need to analyze Amazon search tendencies and make up a list of the most relevant search terms. In this article, we will discuss the ways how to make a through Amazon keyword research like a pro. All these tips are based on our personal experience. So, we can call them practical and efficient. 

Tips and tools that will help you to conduct quality Amazon research

• Personal experience

The most proven technique to find the most relevant search terms on Amazon is to put yourself in your customers’ shoes. That is why start your research campaign with thinking about what words your potential customers may use to find your stuff. You should take into account such factors as when they would buy your products, what kind of questions they would have, and what kind of items they can buy instead of your product. 

Gather all search terms that will come to mind and check them through social networking channels to see what people are talking about concerning your product. It will help you to make some required amendments to your listing and complete it. Here you will be able to find some synonyms, acronyms, and abbreviation that is commonly used in the community. 

• Amazon autocomplete

Have you ever wonder how to use Amazon for keyword research purposes? It works pretty simply. You just need to tap a few letters in the search box and products will automatically appear as suggestions. This autocomplete function will not provide you with maximally accurate data because it displays the terms search for most. However, you can be sure that you will be presented with the legitimate search terms that can be integrated into your product listing. 

You need to precise and patient using this autocomplete function. You need to follow the name of your product with the letters of the alphabet and note what arrives. You should find the most relevant and strong search terms that mostly match the items you retail. Moreover, the suggested categories can help you to find other groups to list your products in. 

• Amazon’s suggested

According to Amazon ranking guidelines, your products will be seen only by those search terms that you insert in your listing and backend. It means that you should include not only high-volume search terms in your listing but also related long-tail keywords that will maximize your chances to target your potential customers. However, you should do it only in a case if you have some extra space for keywords. Your primary strategy should be to cover search terms that describe your product. 

• Competitor products

If you would like to find the most relevant search terms without spending too much time and efforts, you can simply do a competitive analysis. This keyword inspiration source cannot be underestimated. Search for these words in competitor’s product titles, bullets, and descriptions. Here you can find valuable keywords you haven’t thought of. Make sure the product uses are included in the title (f.e. for oily skin; for dry skin; for women, etc.)

• Thesaurus

I always say that the power of this synonymizer is not appraised at its real worth. This tool can be useful not only for linguists but also for Amazon merchants. It is especially helpful when it comes to products which might have more than one name, or can be used in the different contexts. Thesaurus can provide you with the variety of word forms and synonyms. 

Using this tool for keyword research, you should keep in mind the following aspects:

1. use plural and singular word forms;
2. look for the words that describe the item you retail;
3. do not forget making common misspellings;
4. do not try to find there the synonyms to brand names.

• Keyword research tools

All previously mentioned keyword research techniques can be effective if you have only one product line and a lot of free time. However, they can provide you with the same results as keyword research tools. If you have a lot of products in your response and would like to boost your sales, professional Amazon search software will be extremely efficient for your business. 

• Google Keyword Planner

Google is the biggest search engine in the world, while Amazon is the biggest for products research. It means that the most search data in Google will be similar to Amazon. Utilizing this tool, you can get an idea what your potential customers are searching for and find search terms to target for your Amazon pay-per-click campaign. This tool is free to use and can provide you with the most accurate data on the web. Using GKP, you will able to check the search volume of your targeted search terms as well as analyze your competitor ranking positions. However, you need to be ready that the GKP data can be slightly different for Amazon, so you will need to adjust it. 

So, Google Keyword Planner does the trick but can be challenging to use. Moreover, it requires an AdWords account. 

• SEMRush

SEMRush is a professional keyword research tool that will help you to obtain long-tail search terms based on many analysis and researchers. With this tool, you can spy your competitors and see what search terms bring them the most traffic. The best part of it is that it can show your keywords rank positions.