How to conduct comprehensive research on Amazon?

If you are an Amazon third-party retailer who is looking for the right products that can generate more products for you, you will find this post useful for you. 

It is quite a tricky science to know which products your customers may prefer. However, we hope that after reading this article the things become more clear for you. 

So let us start with the basics of what Amazon product research is. 

The basics of Amazon product research

Amazon is the largest e-commerce platform in the world that attracts shoppers and sellers from all over the world. Everybody wants to take their chances on Amazon as there are a lot of prosperous sellers who have made a fortune selling their stuff online. However, unfortunately, not all sellers can express the success of this system. Some sellers fail to retail their products due to numerous reasons, circumstances, and retailer omissions. 

First of all, it can be a problem to select the most suitable products that demand in the market. Not experienced sellers usually feel frustrated when it comes to Amazon product research. However, all future business success depends on it. That is why it is essential to perform a thorough product research based on some particular criteria and then select the ones which fit the bill. If you fail to choose an appropriate product niche, you will most likely simply lose your investments. 

A comprehensive product research on Amazon involves your competitor analysis. You should track them to know what benefits they obtain from selling the same kind of products you have. By doing that you can predict which products are likely to have the higher demands and what product do not worth your attention at all. 

How conduct product research on Amazon marketplace?

There are some fundamental ways how you can products research on Amazon. You can do it either manually or with the help of automated software which is developed specifically for Amazon product research. 

Amazon itself may provide you with a significant help in your product research. For instance, Amazon Best Seller page may provide you with valuable information about the products that are purchased in bulk. Moreover, here you can find products based on categories and subcategories. It will also help you decide on a niche if you haven’t noticed it yet. Moreover, the obtained on Amazon Best Seller page data will help you to understand your targeted audience. It is also reasonable to check out the related products to get an idea of the area you can expand to. 

You will find a lot of successful ideas researching particular products pages. That is why you should be extremely careful with the kind of products you are looking for and research only in a specific market niche. While conducting products research on Amazon, you need to concentrate on such sections as “Frequently Bought Together,” “Sponsored Products Related to the Item,” and “Customers Who Bought This Item Also Bought.”