How to optimize product listing on Amazon by title and bullet points?

No need to say that to maximize overall sales of your product on Amazon, you need to give a spur to all the potential customers visiting you. Ultimately, to improve the rate of conversion on your product listing and uncover your better income-generating potential. But how to make most of your items on sale appear among the top relevant search results on that crowded marketplace? I believe that the key to your commercial success over there lies in your product listing optimization. And the main part of optimizing your product listing on Amazon is found directly in your product title, description and the list of bullet points. Taken in general, you need to have everything in place with your main target keywords and long-tail search phrases so that your product listing on Amazon has better chances to be shown in the top of the SERPs. Let’s see how you can do that.

Creating a Product Page on Amazon

Ideally, you great product detail page should give an accurate and concise description to your item on sale so that more potential customers would be taking their final decision to make a purchase with you. Once again, the thing is that your main task here is to be as accurate and concise as possible – just because the customers want to see precisely what they’re going to buy. 

So, here are the main components of the standard product page on Amazon:

• Product title optimized for your main target keywords.
• A list of five bullets containing the most important product features/benefits.
• Product description that covers the main characteristics of the product, accompanied by the elements of everyday usage/maintenance (in fact, it’s a more extended version of your bullet points).
• Product images, representing in detail what exactly every customer is going to have with that product.

How to Optimize Product Title on Amazon

Here are the main requirements to product title optimization for the main target keywords on Amazon:

• Every product title has a 200-character limit to cover the main product specification.
• The first letter of each word should be capitalized.
• All numbers are meant to be spelled in numerals.
• Ampersands should be spelled as well.
• Product color/size isn’t desirable to be found there, unless they are really relevant details.
• Don’t include product price, quantity available, any seller information, promotional messages, or any other suggestive commentaries (like “best seller,” “hot sale,” “good deal,” etc.).

How to Optimize Your List of Bullet Points

Here are some of the best practices for optimizing your list of bullet points the right way:

• The “ideal” list of bullet points should be made up of five primary statements clearly indicating top-important features of the product to be considered by the customer, such as specific product features, dimensions, general information on warranty, etc.
• Each bullet beginning should be capitalized.
• Individual phrases within each bullet are recommended to be separated with semicolons.
• Don’t forget to clearly spell out all item measurements.
• Much like with your product title, don’t include here the following data: promotional, pricing, company, shipping, or seller-specific information – and you’re done.