Can you tell me how to rank higher on Amazon?

Let's face it – over 50% of all online product searches are initially coming with Amazon. Considering that it has already become a solid reference point for the lion's share of online shoppers, the question how to rank higher on Amazon is now a definitely hot issue. And it makes even greater sense than you can think, simply because most of us are tending to visit Amazon before anything else, at least when we need to check prices for a certain product before visiting a physical store. So, the question is – how to rank higher on Amazon and get most out of your product listings. And the shortest answer suggests employing the basic SEO tactics specially evolved to showcase a product listing on Amazon that really sells. I hope that this brief guide will help you survive under too sharp competition ruling over the biggest online retail website in the world. Ultimately, to become the leading seller in your niche always running one step ahead of your closest market opponents.

How To Rank Higher On Amazon – SEO Basics

All About Amazon's SERPs

Knowing all ins and outs of the SERPs on Amazon can be really useful to improve your product listing exposure in online search over there. In fact, Amazon is using two main formats to display its product results pages – either with the list view, or displaying them by way of a gallery. At the same time, however, there are some other positions displayed on Amazon's SERPs, each with its own organic search results as well as some particular types of ads.

• List View – has 15 product results related to all departments.
• Gallery VIew – delivers each page with 24 product results displayed upon requesting specific departments or custom categories. 
• Filter Fields – are displayed to the left side of the web page (otherwise, sidebar filters). It means that every part and even the puniest detail of your product listing on Amazon should be increasingly important for your optimization effort. 
• Sponsored List – shows sponsored offers displayed in the bottom field of the SERPs. Most commonly, sponsored product listings are Pay-Per-Click optimized. Therefore they tend to have a tight keyword placement (just like with Google's list of the search results sometimes showing additional info based on AdWords ads).

Search Query-Based Ranking Factors on Amazon

The main query properties are the key to understanding how to rank higher on Amazon. It means that with a solid knowledge of the following Amazon's query characteristics you can easily make your products be displayed just in front of the target audience, with many potential buyers to be developed into the real ones. Here are three main elements worth examining for you to get a full picture of Amazon SEO.

Amazon's Query-Based Ranking Factors

• Field Keywords – are the keywords filled in the search bar by the user to be placed by Amazon in the SERPs URL upon request.
• Node – is known for the second most important query factor, which stands for a certain numeric number (otherwise, relevant ID), which is directly related to product categories on Amazon.
• Field Brand – stands for a brand field, which can be really useful to evaluate and measure your product against the closest competitors offering the same brand.