Stop guessing what′s working and start seeing it for yourself.
Aanmelden of registreren
Q&A
Question Center →

How to dominate Amazon search ranking system?

A high product rank on Amazon is equal to a high amount of sales as the most users click on the first results they see on Amazon SERP responding them as the best quality ones. To make your products visible on search result page, you need to understand how Amazon’s A9 search ranking algorithm works. 

In this article, we will discuss some fundamental work principle of Amazon ranking algorithm and pay particular attention to each ranking factor. 

A9 or Amazon search ranking algorithm

According to the recent survey conducted by PowerReviews, more than 1, 000 US customers start their product search with Amazon. Google comes in a close second, followed by some popular e-commerce marketplaces. Those people who start their products research on Amazon, explaining their choice by available product selection, reviews, free shipping, and deals. 

This survey shows how powerful this trading platform on the web. It provides numerous opportunities and benefits for retailers. However, you need to struggle with your industry competitors to make your stuff visible on Amazon SERP. 

To be competitive, you need to know how Amazon A9 algorithm is working. First of all, it should be noted that A9 is entirely different to Google’s. When a customer is looking for a required product on Amazon, search results are delivered through a two-step process. At the first stage, users receive the most relevant to the query results from catalogs. On the second stage, all these results are ranked according to the relevancy and popularity. The primary purpose of Amazon is to maximize overall company revenue per each customer. If your online store brings more revenue to Amazon, it most likely will rank on the TOP of search result page. Amazon continuously works under its ranking algorithm improvement. Currently, they take into account such factors as user feedbacks, programmatic analysis, key business metrics and performance metrics. 

The essential elements of Amazon search ranking algorithm

There are three essential ranking factors Amazon takes into account ranking products on search result page:

  • Conversion rate

Factors that may affect conversion rate include reviews, the quality, and size of images and pricing policy. If you would like to have a high conversion rate, you need to keep your prices competitive. Moreover, it is significant to generate positive feedback on your products as it gives a notion for prospective customers about your brand reputation. 

  • Relevancy

The primary factor that tells Amazon when to consider your product page for a search result is relevancy. That is why all your products should be maximally relevant to user’s query. To improve this factor, you need to work under your title and description as well as under your listing. All these sections need to be well-optimized and include your targeted search terms. 

  • Customer satisfaction

These factors aid customer retention including seller feedback and order defect rate. So, the secret is quite simple. You need to satisfy your customer needs, and they will come back to you. The more positive reviews you gather on your page, the higher chances you will attract more potential customers to your page. 

George Forrest
Thank you all for the valuable comments on my article! I appreciate your insights and suggestions.
Andrew Smith
Great article, George! I found the tips really helpful in improving my product's ranking on Amazon. Keep up the good work!
Emily Thompson
I have a question for you, George. How important is optimizing the product title for Amazon search ranking?
George Forrest
Hi Emily! Optimizing the product title is crucial for Amazon search ranking. It should include relevant keywords that users are likely to search for. A well-crafted title can significantly improve visibility.
Michael Johnson
George, what are your thoughts on using backend keywords in Amazon listings?
George Forrest
Hi Michael! Backend keywords are hidden from customers' view but play a significant role in search ranking. Utilizing relevant backend keywords can give your products an advantage in Amazon's search algorithm.
Stephanie Davis
George, could you elaborate on the importance of product reviews for Amazon search ranking?
George Forrest
Certainly, Stephanie! Product reviews are essential as they not only influence buyers but also impact Amazon search rankings. Higher ratings and positive reviews signal to Amazon that the product is popular and relevant, boosting its visibility in search results.
David Anderson
George, I've heard about the A9 algorithm. Could you share some insights on how to optimize for it?
George Forrest
Hi David! The A9 algorithm determines Amazon search rankings. To optimize for it, focus on incorporating relevant keywords in product titles, bullet points, descriptions, and backend fields. Also, consider factors like click-through rates, conversion rates, and customer feedback.
Linda Miller
Thank you, George, for the informative article. I've learned a lot! Implementing these strategies should certainly help improve my product's ranking on Amazon.
George Forrest
You're welcome, Linda! I'm glad you found the article helpful. Best of luck with improving your Amazon search ranking!
Matthew Turner
George, do you have any tips for optimizing product images for better Amazon search ranking?
George Forrest
Hi Matthew! Optimizing product images is crucial for attracting customers and improving search ranking. Ensure high-quality images, use accurate filenames, include relevant keywords in alt tags, and follow Amazon's image guidelines.
Sophia Roberts
George, this article was a great refresher on Amazon search ranking. I'll be implementing these strategies for my products. Thank you!
George Forrest
You're welcome, Sophia! I'm glad you found value in the article. Wishing you success with your product rankings!
Daniel Clark
George, I also believe that well-crafted product descriptions can positively impact search ranking. What are your thoughts?
George Forrest
Absolutely, Daniel! Well-written product descriptions that highlight the benefits, features, and unique selling points can improve both conversion rates and search ranking. It's essential to include relevant keywords naturally while providing useful information to customers.
Olivia Walker
George, what strategies do you recommend for improving click-through rates on Amazon search results?
George Forrest
Hi Olivia! To improve click-through rates, focus on optimizing product titles to make them catchy and compelling. High-quality images, bullet points that highlight unique features, and good reviews can also increase the chances of attracting clicks.
Nathan Morris
Thanks for sharing this insightful article, George. I've taken notes and will work on applying these strategies for better Amazon search ranking.
George Forrest
You're welcome, Nathan! I'm pleased to hear that the article was helpful. Best of luck with your efforts in improving Amazon search rankings!
Sophie Harris
George, what are your thoughts on sponsored product ads? Can they help improve search ranking?
George Forrest
Hi Sophie! Sponsored product ads can indeed have a positive impact on search ranking. By running targeted ads, you can increase visibility and generate more traffic and sales. This can contribute to improved organic search ranking as well.
Joshua Lee
George, I appreciate the tips you shared in the article. It's clear that optimizing for search ranking is essential for success on Amazon.
George Forrest
Thank you, Joshua! I'm glad you found the tips useful. Indeed, optimizing for search ranking plays a crucial role in achieving success on Amazon's competitive platform.
Ella Thompson
George, could you explain the significance of bullet points in product listings?
George Forrest
Certainly, Ella! Bullet points provide a concise summary of the product's key features and benefits. They are essential for attracting users' attention and giving them a quick overview of what the product offers. Including relevant keywords in bullet points can also positively impact search rankings.
Blake Johnson
George, I found your article really informative. I'll be implementing these strategies to improve my product rankings on Amazon. Thank you!
George Forrest
You're welcome, Blake! I'm glad you found the article informative. Best of luck with implementing the strategies and improving your product rankings on Amazon!
Isabella Green
George, I have a question. How frequently should one update their product listings to improve search ranking?
George Forrest
Hi Isabella! Updating your product listings periodically can be beneficial. It allows you to optimize them with new keywords, improve product details, or incorporate customer feedback. However, be cautious not to make excessive changes that might negatively affect stability or indexing.
Emma Walker
George, thank you for sharing your expertise in this article. I've learned some new strategies for improving search rankings.
George Forrest
You're welcome, Emma! I'm glad you found value in the article. Best of luck with implementing the strategies and improving your search rankings!
Connor Wright
George, what are your thoughts on product variations and their impact on Amazon search ranking?
George Forrest
Hi Connor! Offering product variations can have a positive impact on search rankings. It provides more options to potential customers and increases the chances of appearing in relevant search results. Just ensure each variation is optimized with appropriate keywords and meets Amazon's guidelines.
Jennifer Turner
George, I enjoyed reading your article. It was well-structured, insightful, and provided practical tips for better Amazon search ranking.
George Forrest
Thank you, Jennifer! I'm glad you enjoyed the article and found it helpful. Your positive feedback is much appreciated!
Jonathan Davis
George, this article was a great read! The tips and strategies shared are valuable, especially for sellers new to Amazon's platform.
George Forrest
Thank you, Jonathan! I'm delighted you found the article valuable. It's always great to help new sellers navigate the intricacies of Amazon's platform.
Rachel Green
George, can you recommend any tools or software for optimizing Amazon search ranking?
George Forrest
Hi Rachel! There are several tools and software available that can assist in optimizing Amazon search ranking. Some popular ones include Jungle Scout, Sellics, Helium 10, and AMZBase. It's advisable to explore these options and choose the one that best suits your needs and budget.
Chloe Harris
George, I found your article to be really informative. It's clear that optimizing for Amazon search ranking requires careful attention to various aspects.
George Forrest
Thank you, Chloe! I'm pleased to hear that you found the article informative. Indeed, optimizing for Amazon search ranking demands attention to multiple aspects to achieve the best results.
Sophia Adams
George, I appreciate the insights you shared in the article. It's refreshing to see strategies backed by practical experience.
George Forrest
Thank you, Sophia! I'm glad you found the insights valuable. Practical experience is indeed vital when it comes to implementing strategies for better Amazon search ranking.
Brandon Turner
George, great article! I've always struggled with improving my products' search ranking, but your tips have given me a clear direction.
George Forrest
Thank you, Brandon! I'm thrilled to hear that the tips provided in the article have given you a clearer direction. Wishing you success in improving your products' search rankings!
Hailey Anderson
George, your article was comprehensive and easy to understand. I'll definitely be implementing these strategies for better Amazon search ranking.
George Forrest
Thank you, Hailey! I'm glad the article was comprehensive and easy to follow. Best of luck with implementing the strategies and improving your Amazon search ranking!
Matthew Wilson
George, this article has given me a whole new perspective on Amazon search ranking. Thank you for sharing your expertise!
George Forrest
You're welcome, Matthew! I'm thrilled to have provided you with a new perspective on Amazon search ranking. Your appreciation means a lot!
Oliver Garcia
George, I found your article to be well-structured and filled with valuable insights. Looking forward to implementing these strategies!
George Forrest
Thank you, Oliver! I'm glad you found the article well-structured and insightful. Best of luck with implementing the strategies for improved search rankings!
Emily Phillips
George, your article was a great resource for understanding Amazon search ranking. The strategies shared are actionable and practical. Thank you!
George Forrest
You're welcome, Emily! I'm thrilled to hear that you found the strategies shared in the article actionable and practical. Your positive feedback is much appreciated!
Aiden Mitchell
George, I appreciate the effort you put into creating such a detailed and informative article on Amazon search ranking. Thank you!
George Forrest
Thank you, Aiden! I'm glad you found the article detailed and informative. Your appreciation motivates me to continue creating valuable content!
Scarlett Wright
George, your article was a great read! It provided practical strategies that are easy to implement. Thank you!
George Forrest
Thank you, Scarlett! I'm thrilled to hear that you found the strategies in the article practical and easy to implement. Your positive feedback means a lot!
Jack Adams
George, your article served as a valuable refresher on Amazon search ranking. I'll definitely be using these strategies moving forward. Thank you!
George Forrest
You're welcome, Jack! I'm pleased to hear that the article served as a valuable refresher. Best of luck with implementing the strategies for better search ranking!
Elizabeth Turner
George, this article was exactly what I needed to understand Amazon search ranking better. Thank you for sharing your expertise!
George Forrest
You're welcome, Elizabeth! I'm delighted to hear that the article provided you with the understanding you needed. Your appreciation means a lot!
Lucas Clark
George, your advice in the article was insightful and well-explained. It's evident that you have extensive knowledge of Amazon search ranking.
George Forrest
Thank you, Lucas! I'm glad you found the advice insightful. With years of experience, I'm passionate about sharing my knowledge of Amazon search ranking and helping others succeed.
Mia Mitchell
George, your article was educational and easy to follow. I'll be implementing your strategies to enhance my Amazon search ranking.
George Forrest
Thank you, Mia! I'm glad you found the article educational and easy to follow. Best of luck with implementing the strategies to enhance your Amazon search ranking!
Sophia Gonzalez
George, this article was a great resource for understanding how Amazon's search ranking works. Your explanations were clear and concise.
George Forrest
Thank you, Sophia! I'm pleased to hear that you found the explanations clear and concise. It's important to provide information that is easily understandable and actionable.
Jacob Carter
George, I found your article to be a valuable guide for optimizing Amazon search ranking. Thank you for sharing your expertise!
George Forrest
You're welcome, Jacob! I'm thrilled to hear that you found the article a valuable guide. Sharing my expertise to help others succeed is always rewarding!
Ava Martinez
George, your article was enlightening. It highlighted important aspects of Amazon search ranking that I hadn't considered before.
George Forrest
Thank you, Ava! I'm glad the article provided you with new insights on Amazon search ranking. It's crucial to consider all relevant aspects to achieve better rankings.
Mateo Sanchez
George, your article was a well-rounded resource for improving Amazon search ranking. It covered all the essential factors in detail.
George Forrest
Thank you, Mateo! I'm delighted to hear that the article covered all the essential factors in detail. Providing comprehensive information is crucial for effective learning.
Ethan Perez
George, your article provided useful strategies for optimizing product rankings on Amazon. I'll be putting them into practice.
George Forrest
Thank you, Ethan! I'm glad you found the article's strategies useful. Best of luck with putting them into practice and improving your product rankings on Amazon!
Sophie Adams
George, your article was a great starting point for understanding Amazon search ranking. I'm excited to dive deeper into these strategies.
George Forrest
Thank you, Sophie! I'm pleased to hear that the article provided you with a great starting point. Dive deeper and explore these strategies further to enhance your Amazon search ranking!
Julian Hernandez
George, I appreciate the practical examples you included in the article. It helped to grasp the strategies for Amazon search ranking.
George Forrest
You're welcome, Julian! I'm glad the practical examples helped in understanding the strategies better. Real-life scenarios make the concepts more relatable.
Lily Wilson
George, your article was packed with valuable information. I'll be sharing it with fellow Amazon sellers.
George Forrest
Thank you, Lily! I'm pleased to hear that you found the article packed with valuable information. Sharing with fellow Amazon sellers will surely benefit them too!
Tyler Clark
George, your article was insightful and well-structured. It provided a clear roadmap for optimizing Amazon search ranking.
George Forrest
Thank you, Tyler! I'm glad you found the article insightful and well-structured. Providing a clear roadmap is essential in guiding sellers towards improving search rankings.
Madison Mitchell
George, your article was a great read. The tips shared will undoubtedly help sellers like me improve their Amazon search ranking.
George Forrest
Thank you, Madison! I'm thrilled to hear that you found the article helpful. Implementing the tips should definitely contribute to improved search rankings!
Caleb Turner
George, your article provided valuable insights into Amazon search ranking. The tips can be easily implemented, making it accessible to sellers at different levels.
George Forrest
Thank you, Caleb! I'm pleased to hear that the article provided valuable insights and accessible tips. Catering to sellers at different levels is essential.
Avery Martinez
George, your article was well-researched and presented. It provided me with a better understanding of Amazon search ranking.
George Forrest
Thank you, Avery! I'm glad you found the article well-researched and informative. Providing a better understanding is always the goal!
Dominic Hall
George, your article gave me fresh insights into improving Amazon search ranking. Thank you for sharing your expertise!
George Forrest
You're welcome, Dominic! I'm thrilled to hear that the article provided you with fresh insights. Sharing expertise to empower sellers is always fulfilling!
Madeline Scott
George, your article outlined the key factors for improving Amazon search ranking. It was an informative and enjoyable read.
George Forrest
Thank you, Madeline! I'm pleased to hear that you found the article informative and enjoyable. Outlining key factors is essential for a comprehensive understanding.
Jason Carter
George, your article was a valuable resource for better understanding Amazon search ranking. Thank you for sharing your knowledge!
George Forrest
You're welcome, Jason! I'm glad you found the article valuable in understanding Amazon search ranking better. Sharing knowledge is always rewarding!
Eva Rodriguez
George, your article contained several actionable strategies for improving Amazon search ranking. I'll be implementing them for my products.
George Forrest
Thank you, Eva! I'm pleased to hear that you found the strategies actionable. Best of luck with implementing them and improving your products' Amazon search ranking!

Post a comment

Post Your Comment

Skype

semaltcompany

WhatsApp

16468937756

Telegram

Semaltsupport