What are the essential Amazon ranking factors?

Amazon optimization procedure usually consists of much more than simply creating a decent listing text and uploading quality photos. Amazon takes into account numerous factors outside your listing text. In addition to fundamental optimization factors such as correct keyword placement and quality product images, Amazon evaluates your click-through rate and conversion. 

In this article, we will discuss the most significant factors Amazon takes into account when ranking your listing. 

The TOP Amazon ranking factors

Click through rate (CTR)

The primary Amazon purpose is to please all shoppers. That is why if your listing is not already ranked at the TOP, but has the highest click-through rate on the page, Amazon will launch you to the TOP result because it will seem the most relevant to the searcher queries. 

To have a high click-through rate you need to organize your listing correctly and provide your customers with a competitive pricing. A high CTR plays a huge role in deciding your overall ranking for a specific query. 

Conversion rate

The conversion rate is firmly connected and interrelated with click-through rate. It is clear that you won't get any conversions if shoppers do not click on your product listing. Or otherwise, if a considerable amount of searchers click on your listing, but do not make a purchase, it can show that you have low-quality products or bad reputation. All in all, such listings are big red flags in the eyes of Amazon crawlers. 

You can’t directly affect users behavior on your Amazon listing page. However, you should do your best to keep it as relevant as possible satisfying customer needs and responding to all their potential questions. Take full advantage of the product features and description to cover each possible aspect of your product. Make sure you include information about product benefits, not only their characteristics. 

Reviews

Reviews are still essential when it comes to increasing click-through rate and conversion rates.  

Last year Amazon changed their review policy, forbidding all types of incentivized reviews. Currently, you can’t ask your customers to leave reviews on your products in return for discounts, giveaways, and gift cards. So, nowadays, merchants do not have as much control over how a product performs and who leaves a review. However, there are some proven ways how you can prevent negative reviews. Let us have a closer look at some of them:

• If your customer received a damaged parcel, or defective product, provide him with a refund with a discount on the next purchase. After that, you can ask this customer delete a review or replace it with the new one.
• Make sure you respond to all negative reviews. In such a way you show for other customers that you concerned about customer problems and you aim for customers satisfaction. 
• Thoroughly respond to all questions that you receive in Seller Central. It will show your care and a willingness to solve the issue.