Is it reasonable to include Amazon long-tail keywords in your product description?

These days selling on Amazon requires a lot of efforts due to the fierce competition between sellers on this global retailing platform. Prospective Amazon sellers use professional tools to stay on the TOP of Amazon e-commerce game and provide users with a competitive price. Others are hoping on Amazon bandwagon and work on a passive mode losing their potential profits. 

The primary way to improve your sales on Amazon is to conduct a winning optimization campaign and keyword research. A lot of sellers face difficulties on a stage of keyword research because they do not know how to conduct an investigation specifically for Amazon search engine which differs from general searching systems like Google or Bing. 

This article is devoted to Amazon keyword research peculiarities. Moreover, I will explain the role of long-tail keywords for listing optimization and sales boost. 

How can long-tail keywords affect my Amazon listing optimization?

According to the official statistical data, Amazon makes more than 57% of their deals from long-tail keywords. Moreover, long-tail keywords are useful for optimizing your PPC product listings as they meet unique customer’s queries. These words are not highly competitive and provide you with an opportunity to get competitive pay-per-click keywords. 

Long-tail search terms are more specific and longer than average keywords. They convey a particular customer’s buying intent and usually lead to purchase. 

So, the trick is to find the right long tail keywords that your potential customers are using to find your products. You can find these words using some keyword research software such as AMZ Tracker or Scientific Seller. Here you need to start with high-volume non-specific keywords to find more precise long-tail terms. 

Moreover, you can do your keyword research manually by analyzing your market niche. Additionally, you can research your TOP niche competitors to borrow some of their keyword ideas. 

How to use long-tail search terms in your product listing?

First of all, you need to take single words and insert them into your product description and bullets. It is reasonable to enter the most relevant high-volume keywords into your title. Then spread out the rest of your stuff keywords into your product listing and try to make it look natural. It is advisable to insert long-tail search terms in your description where you have a lot of space. 

If you want to promote your products on Amazon, you can use long-tail search terms for your Amazon pay per click campaign. It will help you to save your money and win more profit. Because these words are specific, they tend to convert well and are likely to achieve a higher click-through rate. 

The only thing you should be aware of is the traffic for long-tail search terms will be lower than for high-volume short keywords. However, it is opposed to ranking short search terms where traffic could be zero.