What are the TOP Amazon keyword planners that can improve your rank on Amazon?

When it comes to launching your business on Amazon retailing platform, you need to go through some distinct stages at the beginning. At first, you need to select the market niche where you would like to launch your business. You need to decide what products will bring you the most profit and find the suppliers. Moreover, you need to decide on the Amazon seller program you want to use (depending on your business needs and purposes). When all issues are resolved, you need to proceed with the most significant part of your Amazon business launching - keyword research. 

There is a definite path you need to follow conducting keyword research for your Amazon product listing. Following these steps, you will be able to uncover high-volume search terms and those long-tail unique words that can boost your product page to the TOP of Amazon search results page for niche terms. 

In this article, we will go through the essential steps of your Amazon keyword research campaign and learn what Amazon keyword planners can become your trustworthy assistants during the development process. 

Amazon keyword research stages

In our days, competition on Amazon has a cutthroat level. That is why it can be quite difficult to stand out of the crowd. You can’t just place your products on Amazon and wait for the sales. Prospective sellers need to do their best to reach their potential customers. The primary key to success on Amazon is to select the correct words for your listing optimization. To do a sufficient research, you need to keep in mind your customer’s needs and demands. It will help you to find the most relevant and maximally precise search terms that shoppers use to find your products on Amazon.  

• Go through the apparent Amazon features

You can start your listing with the search terms that you might use for search as a shopper. It will help you to determine the right direction for your research campaign. You can look through the product’s features to find the new keyword ideas. 

• Evaluate the primary benefits

In addition to physical features, you can consider the advantages of the treats themselves as well as each feature listed above. You need to list all possible benefits of the products you are going to sell to find relevant long-tail search terms for your listing. Then you can check the selected search terms on their relevance and search potential. You can do it either manually or with the help of Amazon keyword planners. 

• Search for synonyms and related terms

As the practice shows, people do not always use the same words and phrases to describe their search intend for Amazon. That is why it is reasonable to find at least two or three synonyms for each keyword you have selected. A simple to use tools for searching relevant synonyms is Thesaurus.com. To find other terms to describe your product, you can turn to Amazon.com. Just insert the first few letters of your targeted keyword in Amazon search box, and you will be provided with a list of the related terms that describe your product.