How to add images to Amazon product description like a pro?

You need to add images to Amazon product description of high quality only, as they are too important for setting up a product page that converts well. But the thing is that far not every Amazon seller can feel like a real professional photographer, when it comes to shooting some images that can support a good level of user experience, and therefore a reasonably high rate of conversion. That way, let’s imagine that we have got no experience in the field – but it still doesn’t mean at all that you will necessarily have to find someone with enough experience in the field just to complete the whole task for you. So, let’s face it at once – most commonly, this will be a quite daunting task to add images to Amazon product description that really convert. Why? Just because you must have everything in place with the following stuff.

What You Need To Add Images to Amazon Product Description the Right Way

• Know it for sure – what kind of images you are going to shoot, concerning the main product picture itself, and the rest of you secondary photo shots as well.
• Have that given item available on hand – just to use it for taking all the necessary product images
• Get in touch with a skilled photographer, who must know all about taking the right photos of items on sale that will drive most of every potential client to buy with you 
• Have the job done without spending too much money for that, in line with keeping a reasonably high quality to add only fine images to Amazon product description that will help you convert more

That being said, below I’m going to walk you through the best ways to make and add images to Amazon product description that look really awesome – all that can be done for a competitive price and, of course, without sacrificing their quality. At the same time, however, I believe that it would be necessary too for you to understand why having fairly good product images for your Amazon listings is that important. That’s why below we are going to touch this topic in brief as well.

Why Do You Need to Add Only Sound Images to Amazon Product Description?

And here we’re entering into a really delicate junction, and it’s actually a huge issue for every active merchant who wants to start selling more on Amazon. I mean that most commonly, nearly all Amazon shoppers looking for certain items listed on sale over there, usually take their final decision to make a purchase – betting strongly on the set of representative data available with each selling offer. Make it highly demonstrable and illustrative means of visualisation covering in full every side of the product itself, as well as the main features and benefits, in line with clearly outlining the major elements of its everyday usage or regular maintenance – and you're done. Of course, given that you don't want to be missing the lion's share of your potentially successful selling deals on Amazon. What's more – if you add poor images to your Amazon product description, that will be spilling a direct negative impact not only over your actual sales themselves, but also hurting the whole conversion generating potential you have with those product listings, particularly considering your profitability as a successful seller in the longer run. 

Good Product Images Can Drive Better Conversions...

After all, it's already well-known that the common rate of conversion is always seen among the leading ranking factors taken into account by Amazon's A9 search engine when it comes to awarding a corresponding position in the relevant product search for a given keyword, long-tail seller term, or a certain item category over there. Put simply, for any similar items within the same product category, your product listing currently having a conversion rate, for example, coming to 6% – will always rank better than the other product listings owned by your closest niche opponents having their common conversions somewhere around 3-4%. Just remember that high conversion rates you have for a given product listing – means equally higher product rankings in Amazon relevant search. 

...and Improve Click-Through-Rate of Amazon Listings

Another reason for you to add only best images to Amazon product description is that your average CTR (Click-Through-Rate) coming directly from Amazon’s SERPs is strongly dependent on them too. I mean that having a fully sufficient set of quality product visualisation is always producing a far greater level of CTR to that given item you have listed on sale. Doing so, your product will have much stronger chances of creating more actual sales for you. That being said, the bottom line here is quite simple – it’s always necessary to be fully aware of how to make and add images to Amazon product description the right way. Just because when done properly, such photo shots will create much more actual sales for you – both driving a better level of CTR, and providing a measurably higher potential in terms of generating a higher rate of conversion. So, the next thing to be done is to make everything clear about those “high-quality product images” – what does that mean, considering your Amazon sales in particular? Well, let’s see.

What Makes HQ Product Images for Better Sales on Amazon

Given that I kept mentioning that you need to add only HQ images to your Amazon product description, let’s finally see what a high-quality picture stands for, and figure out exactly what types of images should be used by every successful seller. Ultimately, get your conversions optimized best way possible. And you can visit your Amazon Seller Central account to find something around a dozen of Amazon’s standards generally accepted for high-quality product images. Every seller is recommended to consider those basic rules and guidelines for proper product images that will generate more conversions and bring them a greater level of CTR. Nevertheless, there are just several points of preeminent importance here I would like to run through more specifically. 

So, here is what will need your most precise attention over there:

• Image Size – before anything else, make sure you are shooting your product images within at least 1,000 pixels (longest side) and 500 pixels (shortest side).
• Zoom Feature – take enough care of your potential buyers, make it possible for them to get the best look at every given item by hovering over your zoomable product images of high quality. That way, you will give a spur to a measurable increase in terms of your long-term conversion potential.
• The 85% Rule – means that you need to add images to Amazon product description, with the product itself meant to be filling up at least 85% of the total image space. And it’s really important to make your product bigger – not only for better conversion purposes, but just because Amazon marketplace wants every seller to do so. Of course, unless you want your not fully correct product images to be simply taken down by Amazon.

• Image Types – aside from Amazon’s guidelines, there are several picture types for you to add images to Amazon product description that will really bring you more actual sales. Seriously, what’s the point of taking all your five product images, which are actually looking nearly all the same, right?
• Main Image – stands for the major product picture, which is by far the most critical thing for your product listing. Considering that your main image is meant to be displayed directly within the page in the relevant search results upon entering a given keyword query, it must be showcasing your item on sale best way possible. Make it absolutely clear, to demonstrate nothing else but the product itself. And don’t forget that the live shoppers are most likely to scan the SERPs for just one single reason – to see the actual item offered on sale, and the way it actually looks like. So, avoid doing a bad job with your main image – never shoot the outside packaging of the product, no matter how eye-catching of informative it may seem.
• Secondary Images – are the additional photos you need to add as illustrative images to your Amazon product description. This type of product pictures are seen when your visitors keep clicking through your listing. Put simply, your secondary images are meant to be displayed to the left, underneath the main image to support a full visualisation of your product, by showcasing its main aspects, such as the major features/benefits, as well as the most common elements of its everyday usage/maintenance. Doing so, make sure your supportive images are showing different angles of the product – there are up to 8 secondary pictures available for you to add images to Amazon product description. And I would strongly recommend using all of them when possible. 

HINT: you can use the secondary images to have a close up of your Brand Name clearly seen on the product itself. Doing so, you will openly showcase that a given branded item you have on sale is actually different from the other ones listed by your competitors, for example, within the same product category.

Best Way To Take/Add Images to Amazon Product Description

So, let's finally get down to the point. What's the best way to take and add images to your Amazon product description – of course, given that you're far not the expert photographer having a big-time experience in the field? No need to worry, as below I'm going to break down several smart ways and methods for you to complete the task probably best way possible. Feel free to choose the one, which would fit your needs and purposes, as well as the product itself and its individual peculiarities.

• Get Assisted Globally – here are three use-proven websites where you can get assisted by skilled freelancing photographers, besides at a reasonable cost. Elance, Odesk, and Upwork – should you face any complications with shooting the right product photos, feel free to visit any of them and try getting the right people hired to do the right things for you. All you need to find a perfect candidate – is simply filling the search bar over there with something like “product photographer.” Make sure there is previous experience with Amazon sellers, as well as enough understanding of the main requirements to such images – and you’re done!

• Hire Local Specialist – there is a good chance for you to quickly find a skilled photographer locally. Of course, sometimes it may be a little bit tough to get in touch with a local specialist to be caught just at hand. Nevertheless, I still believe that using Craigslist dot ORG chances are – just pay a visit over there and make your way through this helpful classified website that pulls together different advertisements. All of them are split by sections related to different jobs, housing, personals, items for sale, services for hire, etc. Who knows, maybe you will get lucky at once and quickly find a good photographer dealing with product shooting – available in your current location on a first notice? Note, that hiring a local specialist proved to be the best solution for me to take the action shots. At last, all you need is to have the item you’re going to add images to Amazon product description for – “borrowed” from your friends to be used in the action shot.
• Try Individually-Tailored Approach – I mean here that you might as well try ProductPhotography dot COM, a website created by those smart guys that managed to take all my non-action product images at a quite reasonable price. And they turned out to be really great! So, I recommend checking them out anyway. You can order as many pictures as you need to add images to your Amazon product description. Everything is rather simple and straightforward over there – just send in your product, for shooting back it with individually-tailored instructions for taking the necessary product images – and they will do it all for you. After all, it doesn’t take too much time, as I had my own images available for downloading on their website just in ten days (they say that it will take no more than two weeks). That’s it!