Can you share some actionable tactics in website ranking SEO promotion on zero budget?

Here is a good starting point for your first website ranking SEO strategy. But before we go any further, let’s face it – these steps can help you get a big picture of your website’s online performance in Google’s organic search listings, as well as the main areas to be focused before anything else. Note, however, that the following is still just a base for your further discussion, this time with a full-stack digital agency, or at least a team of qualified SEOs or even single webmaster with big-time experience in the industry. I mean that, no matter what the actual results show, I believe that these three basic tactics, which can be easily employed with your own hands, will help a small business you’re running benefit from a measurably better web ranking SEO positioning it really deserves. 

Basic Steps to Better Website Ranking SEO Promotion in Google Search

Check Your Existing Contextual Keywords

Before anything else, I recommend analyzing your existing content pages to determine exactly what core keywords your web copy is actually optimized for – probable something should be revised or a bit corrected. To scan your on-page content and get a full report on your top organic keyword base, you can use free online analysis toolkits, such as SEMrush, Semalt Analyzer, Open Site Explorer, etc. Next, simply do some thinking about your top 10 core keywords:

• How well are they matching your company’s name, website logo or product/service of your business?
• Is your website successfully ranked above your closest niche opponents?
• Are there any keywords you should rank too, but actually don’t?

That way, try to complete in-depth keyword research to get a big picture of all your potentially winning search terms to be employed on your website – based on the most promising keyword suggestions provided by one of those online helper tools. And don’t forget to run through the main content sections of your most successful niche competitors too.

Complete Basic On-Page Content SEO 

Once you have your revamped list of the main target keywords and, more importantly, their must-winning long-tail search phrases, it’s time to finally put them into action. So, all you need for getting your basic website ranking SEO strategy employed, is to optimize the following primary on-page elements, such as:

• Page Titles – given that these clickable elements are representing your web pages directly in Google’s organic search listings, their weight in SEO can be maximized with your core target keywords. Ideally, you should maintain a 55-60 character limit, in line with putting your most valuable keyword assets closer to each title’s beginning – and you’re done.
• Meta Descriptions – make sure to create unique descriptions for each single page, amid focusing mainly on long-tail search terms when optimizing your content over there. Consider a 155-160 maximum character limit, and avoid putting too many keywords that will make the whole web copy look not that naturally (otherwise, “keyword overstuffing”).
• Headings – provide a clear on-page content structure by separating your web copy with appealing heading/subheading structure. Doing so, you will not only make things easier for the reader, but can also utilize your main target keywords, therefore emphasize their relevance in the eyes of the search engines.

• Image ALT Tags – don’t forget to create correct ALT tags (and embed them with relevant keywords too). Otherwise, Google will be unable to “read or understand” them. Consider giving a concise caption made up with 3-5 words, which should be separated with hyphens for each on-page image you have.
• Page URLs – creating a custom URL structure will not only provide additional opportunity to mention your main target keywords, but can also make things easier for the user navigation and better perception of your branded URL/domain name clearly demonstrated in the browser’s tab.