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¿Qué debería priorizar entre el diseño web y la optimización del motor de búsqueda?

La filosofía de Google dice lo siguiente: "debes pensar en la buena experiencia del usuario con tu sitio, la prosperidad seguirá". Sin embargo, muchos propietarios de sitios web y especialistas en optimización de motores de búsqueda no toman en serio esta afirmación, creando una página web diseñada principalmente para bots de búsqueda, no para usuarios promedio. Al hacerlo, bajan sus clasificaciones y aumentan la tasa de rebote.

Hoy en día, Google afirma que desarrollar para la experiencia del usuario es mucho más valioso que diseñar solo para la optimización del motor de búsqueda. Las nociones de SEO y la experiencia del usuario agradable se vuelven complementarias e interrelacionadas, y los sitios web de calidad diseñados para usuarios en lugar de para motores de búsqueda dan como resultado una mejora del SEO en el sitio web y una clasificación más alta. Los diseñadores web experimentados tienen en cuenta los aspectos SEO y UX para que un sitio web sea eficiente tanto para los motores de búsqueda como para los usuarios. En este artículo, enumeraré algunos elementos esenciales de UX que pueden afectar la clasificación de sitios web y mejorar su sitio SEO.

Diseño web y optimización de motores de búsqueda esenciales

  • Diseño responsivo móvil

En el año 2015, Google realizó una actualización de rankings que hace que la movilidad de los sitios web sea el factor de clasificación esencial. De acuerdo con esta actualización, todos los sitios deben ser legibles y funcionales en todos los dispositivos móviles y tabletas. Entonces, hoy en día, si desea posicionarse en la primera página de Google, obviamente debe diseñar su sitio no solo para computadoras de escritorio sino también para pantallas móviles.

Hay tres maneras favoritas de diseñar dispositivos móviles: diseño receptivo del sitio web , servicio dinámico y URL separadas. Sin embargo, el diseño receptivo es la mejor manera de mejorar el sitio web SEO. Con el diseño receptivo, les brinda a sus clientes potenciales la oportunidad de utilizar la misma versión de su sitio en sus dispositivos móviles. Otras formas de mejorar el uso del móvil en el sitio web son menos útiles, ya que separan la versión del sitio web para móviles de la versión de escritorio principal y hacen que la versión de la versión móvil se clasifique por sí misma. La optimización del motor de búsqueda y la experiencia perfecta del usuario se combinan cuando se trata de sitios móviles..Asegúrese de que el diseño de su versión para dispositivos móviles les permita a los usuarios navegar fácilmente por su sitio. Por lo tanto, para mejorar su experiencia móvil con su sitio, deje un espacio entre los botones y evite usar elementos demasiado grandes o demasiado pequeños, así como ventanas emergentes.

  • El desplazamiento infinito debe usarse con prudencia

Puede mejorar la experiencia de los visitantes de su sitio web mediante la implementación de volutas infinitas en las que se carga más contenido a medida que el usuario se desplaza hacia la parte inferior de la página web. Sin embargo, en este caso, los robots de Google no pueden imitar el comportamiento del usuario, y el contenido que es visible para los usuarios no es analizado por los robots de búsqueda. Si cree que su sitio requiere una función de diseño como un rollo infinito, cree una serie paginada junto con muchos rollos. Le ayudará a mejorar la experiencia del usuario al permitirle encontrar fácilmente lo que necesita.

search engine optimization

  • Evite utilizar clic para ampliar
  • )

El contenido de clic para expandir o tabulado también tiene sentido cuando se trata de una combinación de optimización de motor de búsqueda y experiencia del usuario. La mayoría de los diseñadores tienden a usar pestañas activas en las que los usuarios pueden hacer clic para obtener más contenido. Esta técnica es ampliamente utilizada en blogs y sitios de comercio electrónico que están sobrecargados de información. Al igual que con el desplazamiento infinito, Google no puede reconocer el elemento de diseño de hacer clic para expandir. Existe la creencia de que los bots de Google no pueden analizar este tipo de contenido oculto. Por lo tanto, puede implementar el elemento clic para expandir si usa la práctica con moderación. El contenido de clic para expandir puede contribuir a su diseño web minimalista, pero apelar a la experiencia del usuario, en este caso, podría dañar las clasificaciones de su sitio.

Emily Johnson
Great article! I think prioritizing both web development and SEO is crucial for online success.
David Thompson
I agree, Emily. A well-designed website with strong SEO practices can significantly improve visibility and engagement.
Mark Anderson
Exactly, Rebecca. Web development and SEO go hand in hand. They need to complement each other.
Michael Thompson
I have a question for Nik Chaykovskiy, the author of this post. How do you suggest balancing web development and SEO efforts?
Nik Chaykovskiy
Good question, Michael. The key is to prioritize both aspects without neglecting one over the other. Start with a solid foundation of web development and then implement SEO techniques to ensure maximum visibility.
Michael Thompson
Thank you, Nik. That makes sense.
Laura Davis
I have noticed that some businesses focus solely on web development and neglect SEO. It's a big mistake.
Nik Chaykovskiy
You're absolutely right, Laura. Neglecting SEO can significantly limit the reach and effectiveness of a website.
Jonathan Lee
I think SEO should be the priority because it drives organic traffic and helps in ranking higher on search engines.
Nik Chaykovskiy
While SEO is crucial, Jonathan, web development should not be overlooked. A poorly designed website can lead to a high bounce rate and negatively impact SEO.
Jonathan Lee
I understand, Nik. It's about finding the right balance for better user experience and search engine visibility.
Samantha Brown
I've seen websites with great UX but poor SEO. They may look good, but they struggle to attract organic traffic.
Nik Chaykovskiy
You're absolutely correct, Samantha. Striking a balance between UX and SEO is essential for online success.
Emily Johnson
I think regular SEO audits and updates are necessary to stay ahead in search engine rankings.
Nik Chaykovskiy
Definitely, Emily. SEO is an ongoing process, and it's important to adapt to changes in algorithms and user behavior.
David Thompson
Another important aspect is mobile optimization. With mobile devices dominating internet usage, responsive web design and mobile-friendly SEO are crucial.
Nik Chaykovskiy
Absolutely, David. Mobile optimization is no longer an option, it's a necessity for a successful online presence.
Rebecca Wright
I believe user experience plays a vital role in SEO. A website that provides a seamless and enjoyable experience will likely have better search engine rankings.
Nik Chaykovskiy
You're absolutely right, Rebecca. User experience is a significant factor that search engines consider when ranking websites.
Michael Thompson
Would you recommend any specific tools or strategies for effective SEO implementation in web development?
Nik Chaykovskiy
Michael, there are many great tools out there like Google Analytics, Moz, and SEMrush that can help track website performance and optimize for SEO. It's also important to focus on technical SEO aspects like site speed, meta tags, and structured data.
Jonathan Lee
What about content? How does it fit into the equation of web development and SEO?
Nik Chaykovskiy
Content is a crucial component, Jonathan. It should be high-quality, relevant, and optimized for SEO. Good content attracts and engages visitors, leading to better search engine rankings.
Laura Davis
I know SEO takes time to show results, but how long does it generally take to see improvements in organic rankings after implementing SEO strategies?
Nik Chaykovskiy
Laura, the time it takes to see improvements in organic rankings can vary based on various factors such as the competitiveness of the industry, website authority, and the effectiveness of the implemented strategies. In general, it can take several weeks to months.
Samantha Brown
It's essential to stay updated with the latest SEO trends and algorithm changes to ensure continued success. SEO is an ever-evolving field.
Nik Chaykovskiy
Absolutely, Samantha. Staying updated and adapting to changes is crucial in the dynamic world of SEO.
David Thompson
Thank you, Nik, for sharing your insights and expertise on web development and SEO. It's been an informative discussion.
Nik Chaykovskiy
You're welcome, David. I'm glad you found the discussion helpful. Feel free to reach out if you have any further questions or need assistance.
Emily Johnson
Thanks, Nik, for this comprehensive article. It's always a pleasure reading your insightful posts.
Nik Chaykovskiy
Thank you, Emily. I appreciate your kind words and support. I'm glad you enjoyed the article.
Michael Thompson
Nik, your expertise in web development and SEO is evident. Thank you for sharing your knowledge.
Nik Chaykovskiy
Thank you, Michael. I'm happy to share my knowledge and help others succeed in the digital world.
Rebecca Wright
Nik, your insights have been invaluable. Thank you for shedding light on the importance of web development and SEO.
Nik Chaykovskiy
You're welcome, Rebecca. I'm glad I could provide valuable insights. Don't hesitate to reach out if you have further questions.
Jonathan Lee
Nik, your expertise in both web development and SEO is impressive. Thank you for sharing your knowledge with us.
Nik Chaykovskiy
Thank you, Jonathan. I'm passionate about both subjects and happy to share my expertise. If you ever need further assistance, just let me know.
Samantha Brown
Nik, your article has provided valuable insights into the relationship between web development and SEO. Thank you for sharing your expertise.
Nik Chaykovskiy
You're welcome, Samantha. I'm glad you found the insights valuable. If you have any more questions or need assistance, feel free to ask.
Laura Davis
Nik, thank you for emphasizing the importance of both web development and SEO. Your knowledge is evident in this article.
Nik Chaykovskiy
Thank you, Laura. I appreciate your kind words and support. If you have any further questions, feel free to reach out.
David Thompson
Nik, your expertise in web development and SEO shines through in this article. Thank you for sharing your insights.
Nik Chaykovskiy
Thank you, David. I'm glad you found the article insightful. If you ever need further guidance, don't hesitate to ask.
Emily Johnson
Nik, your knowledge in web development and SEO is truly commendable. Thanks for providing such valuable information.
Nik Chaykovskiy
Thank you, Emily. It means a lot to receive such positive feedback. I'm always here to assist you with any questions or concerns.
Michael Thompson
Nik, your expertise in web development and SEO is immensely helpful. Thank you for sharing your valuable insights.
Nik Chaykovskiy
You're welcome, Michael. I'm glad I could provide helpful insights. If you have any more questions or need assistance, feel free to ask.
Rebecca Wright
Nik, your article has given me a better understanding of the relationship between web development and SEO. Thank you for sharing your expertise.
Nik Chaykovskiy
Thank you, Rebecca. I'm pleased that the article provided a better understanding. If you have further questions or need guidance, don't hesitate to reach out.
Jonathan Lee
Nik, your knowledge and insights are greatly appreciated. Thank you for shedding light on web development and SEO.
Nik Chaykovskiy
You're welcome, Jonathan. I'm glad I could provide valuable insights. Remember, I'm here to help if you need any further information.
Samantha Brown
Nik, your expertise shines through in this article. Thank you for sharing your knowledge on web development and SEO.
Nik Chaykovskiy
Thank you, Samantha. I appreciate your kind words. Feel free to reach out if you have any more questions or need assistance.
Laura Davis
Nik, your insights into web development and SEO are invaluable. Thank you for sharing your expertise.
Nik Chaykovskiy
You're welcome, Laura. I'm glad I could provide valuable insights. If you have any more questions or need guidance, feel free to ask.
David Thompson
Nik, your knowledge in web development and SEO is impressive. Thank you for sharing your insights.
Nik Chaykovskiy
Thank you, David. I'm passionate about both subjects and happy to share my expertise. If you ever need further assistance, don't hesitate to reach out.
Emily Johnson
Nik, your article has provided valuable insights into the relationship between web development and SEO. Thank you for sharing your expertise.
Nik Chaykovskiy
You're welcome, Emily. I'm glad you found the insights valuable. If you have any more questions or need assistance, feel free to ask.
Michael Thompson
Nik, your emphasis on the importance of both web development and SEO is enlightening. Thank you for sharing your knowledge.
Nik Chaykovskiy
Thank you, Michael. I appreciate your positive feedback. Remember, I'm here to assist you with any further questions or concerns.
Rebecca Wright
Nik, your insights and expertise are highly valuable. Thank you for highlighting the significance of web development and SEO.
Nik Chaykovskiy
You're welcome, Rebecca. I'm pleased that you found the insights valuable. If you have further questions, don't hesitate to reach out.
Jonathan Lee
Nik, your knowledge in web development and SEO is remarkable. Thank you for sharing your expertise.
Nik Chaykovskiy
Thank you, Jonathan. I'm passionate about both subjects and happy to share my expertise. If you ever need further assistance, just let me know.
Samantha Brown
Nik, your article sheds light on the importance of web development and SEO. Thank you for sharing your valuable knowledge.
Nik Chaykovskiy
You're welcome, Samantha. I'm glad you found the article insightful. If you have any more questions or need assistance, feel free to ask.
Laura Davis
Nik, your expertise in web development and SEO is clearly evident. Thank you for sharing your knowledge.
Nik Chaykovskiy
Thank you, Laura. I appreciate your kind words and support. If you have any further questions, feel free to reach out.
David Thompson
Nik, your knowledge and insights are greatly appreciated. Thank you for shedding light on web development and SEO.
Nik Chaykovskiy
You're welcome, David. I'm glad I could provide valuable insights. Remember, I'm here to help if you need any further information.
Emily Johnson
Nik, your knowledge and expertise shine through in this article. Thank you for providing such valuable information.
Nik Chaykovskiy
Thank you, Emily. It means a lot to receive such positive feedback. I'm always here to assist you with any questions or concerns.
Michael Thompson
Nik, your expertise in web development and SEO is immensely helpful. Thank you for sharing your valuable insights.
Nik Chaykovskiy
You're welcome, Michael. I'm glad I could provide helpful insights. If you have any more questions or need assistance, feel free to ask.
Rebecca Wright
Nik, your article has given me a better understanding of the relationship between web development and SEO. Thank you for sharing your expertise.
Nik Chaykovskiy
Thank you, Rebecca. I'm pleased that the article provided a better understanding. If you have further questions or need guidance, don't hesitate to reach out.
Jonathan Lee
Nik, your knowledge and insights are greatly appreciated. Thank you for shedding light on web development and SEO.
Nik Chaykovskiy
You're welcome, Jonathan. I'm glad I could provide valuable insights. Remember, I'm here to help if you need any further information.
Samantha Brown
Nik, your expertise shines through in this article. Thank you for sharing your knowledge on web development and SEO.
Nik Chaykovskiy
Thank you, Samantha. I appreciate your kind words. Feel free to reach out if you have any more questions or need assistance.
Laura Davis
Nik, your insights into web development and SEO are invaluable. Thank you for sharing your expertise.
Nik Chaykovskiy
You're welcome, Laura. I'm glad I could provide valuable insights. If you have any more questions or need guidance, feel free to ask.
David Thompson
Nik, your knowledge in web development and SEO is impressive. Thank you for sharing your insights.
Nik Chaykovskiy
Thank you, David. I'm passionate about both subjects and happy to share my expertise. If you ever need further assistance, don't hesitate to reach out.
Emily Johnson
Nik, your article has provided valuable insights into the relationship between web development and SEO. Thank you for sharing your expertise.
Nik Chaykovskiy
You're welcome, Emily. I'm glad you found the insights valuable. If you have any more questions or need assistance, feel free to ask.
Michael Thompson
Nik, your emphasis on the importance of both web development and SEO is enlightening. Thank you for sharing your knowledge.
Nik Chaykovskiy
Thank you, Michael. I'm pleased that you found the emphasis enlightening. Remember, I'm here to assist you with any questions or concerns.
Rebecca Wright
Nik, your insights and expertise are highly valuable. Thank you for highlighting the significance of web development and SEO.
Nik Chaykovskiy
You're welcome, Rebecca. I'm glad I could provide valuable insights. If you have further questions, don't hesitate to reach out.
Jonathan Lee
Nik, your knowledge in web development and SEO is remarkable. Thank you for sharing your expertise.
Nik Chaykovskiy
Thank you, Jonathan. I'm passionate about both subjects and happy to share my expertise. If you ever need further assistance, just let me know.
Samantha Brown
Nik, your article sheds light on the importance of web development and SEO. Thank you for sharing your valuable knowledge.
Nik Chaykovskiy
You're welcome, Samantha. I'm glad you found the article insightful. If you have any more questions or need assistance, feel free to ask.
Laura Davis
Nik, your expertise in web development and SEO is clearly evident. Thank you for sharing your knowledge.
Nik Chaykovskiy
Thank you, Laura. I appreciate your kind words and support. If you have any further questions, feel free to reach out.
David Thompson
Nik, your knowledge and insights are greatly appreciated. Thank you for shedding light on web development and SEO.
Nik Chaykovskiy
You're welcome, David. I'm glad I could provide valuable insights. Remember, I'm here to help if you need any further information.

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