Can you show me the basic off-page SEO techniques and list of actionable steps to increase my rankings?

Yes, I’ve got several basic off-page SEO techniques and list of practical suggestions to help you get everything in place with that. But before anything else, let’s face it – most commonly, the very concept of the Search Engine Optimization at the off-page level is associated by many novice website owners with high-quality link building solely. But the thing is that such approach is terribly wrong – simply because most of them are most likely to be missing the rest of useful off-page SEO techniques listed below. Here they are.

Basic Off-Page SEO Techniques: List of Actionable Steps to Get Started

Taken in general, search optimization at the off-page level covers all legitimate actions that can be taken directly outside your own web pages for the sake of gaining higher ranking positions in Google’s SERPs. And in this post, we’re going to look specifically at the following approaches to off-page optimization:

Social Media

Now I’m going to be captain obvious highlighting that the world’s top popular social websites (like Facebook, LinkedIn, Twitter, Pinterest, Google Plus, etc.) can become a real goldmine opportunity in off-page SEO. I mean that creating and maintaining a proper personal business profile on a given online platform is a fundamental way of sending powerful off-page ranking signals to Google search engine, in line with contributing your stronger authority and better online reputation of the whole company you’re running (of course, when such social site is populated with your target audience – use demographics filters to choose the right place that will fit your marketing goals and global business targets). All you need is to set up a consistent posting schedule, in line with delivering “sticky” articles/posts relevant to your product/service or the area of your business industry – and you’re done.

Marketing Blog

Running supportive blog pages is also a great approach that can at some point improve your overall off-page SEO effort, giving a spur to organic rankings of your main business website, and making your target clients/buyers come back time to time for another fresh article/post relevant to your business. At the same time, your marketing blog can attract the search engines to crawl your main business website more frequently – simply because Google’s crawling bots need to keep up with every recent blog post linking to the main site once it goes live. That way, all you need is to invest your time and effort in producing a lot of original blog content that will say “welcome” to sharing, reposting, mentioning and linking to it. Consider producing the following content types, which can ultimately help you rank higher with the whole business website, such as infographics, “top” lists, “how-to” instructions, practical guidelines/step-by-step instructions, video tutorials, etc. Doing so, you might as well take a moment for guest posting – that will help you earn some extra high-quality backlinks with your content. Also, you can improve your marketing blog’s online promotion by getting it submitted to blog search engines, as well as niche blog directories (simply use Google’s search suggestions to find the right places for that).

Miscellaneous Stuff

After all, here are the rest of potentially winning ways to improve your overall off-page SEO effort. Consider setting the right activity throughout the following places:

• Use relevant do-follow forums for commenting and getting some extra backlinks in return.
• Try social bookmarking submission to the most popular related websites like Digg, Reddit, StumbleUpon, etc.
• Engaging a lot of positive business reviews, in line with getting submitted to local listings and business directories can also contribute your better ranking potential, as such activities will be recognized by Google itself as powerful off-page signals telling the world that your website is truly worth being promoted in relevant organic search listings. Just make sure to get submitted to Google’s Maps before anything else, in line with focusing only on purely relevant directories/business listings – and you’re done.