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How to revamp my SEO and get new business solutions for further online promotion throughout this year?

That’s the right question, as receiving your current approach to SEO and business solutions you’re currently having with it – can help you understand where you can uncover some brand-new marketing opportunities. And I personally believe that while focusing on the main resolutions and working hard to implement successful search optimization strategies, we also need to look back time to time. Remember, there must always be something useful that had occasionally been missed with your general SEO effort. I mean that considering a more or less cyclical nature of SEO, former business solutions should never be forgotten. After all, spending a huge load of time & enormous effort trying to invent something brand-new doesn’t necessarily mean that you will actually get any promising fresh ideas. That’s why I suggest running a double-check on your own website SEO and business solutions you’ve been employing with it so far – I’m sure that we will find at least a couple of use-proven tactics to revamp and utilize once again for getting even better results than ever before. All that being said, let’s see what should be done to this point.

How to Revamp Your SEO & Get New Business Solutions

Website SEO Audit

Of course, it’s not easy at all to take a step back for getting a holistic big picture of your business website, and it’s overall online performance. Given that every brand-new project commonly starts with a full-scale technical SEO, content, and keyword roadmap audit, understanding the whole landscape currently seen around your online business performance can help you stay up-to-date with inevitably shifting everyday goals and evolving global objectives. That’s why I recommend you to start developing new SEO and digital marketing opportunities by giving your web pages a full audit – evaluating the technical side of your online performance, to be followed with an in-depth content revision, in line with running a proper competitive research & analysis on the most successful niche websites owned by your closest market rivals. That way, I recommend using trusted web analytics platforms, such as Moz’s Open Site Explorer (by Moz experts), Semalt Analyzer (by Semalt company), or Screaming Frog SEO Spider (by Screaming Frog team). And here are the main areas to be focused, as well as the primary elements to be checked when running a complete SEO audit on your business website.

On-Site SEO Examination

  • Make sure you’ve got only unique Page Titles, and each element length is kept within 50-65 character limit.
  • Take a moment to check whether your Meta Descriptions aren’t overstuffed with keywords and meet the average requirement to their length within 150-160 character limit.
  • Check your website’s H1/H2/H3 header/subheader structure, as well as small paragraphs, unique on-page logos, and the use of bold/italics.
  • Make sure your body page content is sufficiently informative/long, well-optimized for rich snippets for a correct look in Google’s SERPs, and has a consistent posting/updating schedule.
  • Revise your interlinking structure, homepage/category page-based internal links, as well as their keyword-rich text anchors. And don’t forget about Image ALT Tags.

Off-Site SEO Review

Considering your external link profile (otherwise, organically created backlinks), everything must be nearly self-explanatory over there. All you need is to use one of those previously mentioned online helpers and check the type and number of your SEO backlinks, their third-party donors, in line with identifying new quality link building opportunities – to be pulled together directly from the leading niche business websites owned by your competitors. That’s it.

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