Can you show me some more advanced ways to promote my business website without using PPC ads?

Yes, I’ve got a couple of more advanced ways to promote business websites organically, with no need to spend too much of your marketing budget on targeted Pay-Per-Click search promotions. And the thing is that the following actions (actually they may seem to be bad ideas) can become a real salvation for your business website. Simply because I’m betting that the lion’s share of your competitors doesn’t even put a single effort over there – and it means that you can instantly gain a measurable advantage over your opponents, which are not so smart. So, if you’re still wondering where to set additional marketing focus with a bang and gain an edge over your closest niche rivals, here are some more ways to promote your business without wasting your cash with PPC ads. That being said, let’s delve.

Two More Ways to Promote Your Business in 2018

Improve Your Rankings with Boosted Page Loading Speed

Note, that according to the most recent message delivered by Google itself, mobile page loading speed will become a fully self-sufficient direct ranking factor in its search results (at least in mobile SERPs, to be more precise). And no need to say that the average page loading speed has always been a relatively impactful element of good user experience, which was already determining every website’s ranking position in its own way, in line with providing potentially longer time per user visit, and therefore commonly higher conversion-generating prospects. That’s why I recommend running a quick speed test to make sure you’re providing a sufficient page loading speed at least under 1-2 seconds. Use Google’s PageSpeed Insights online tool to see how long it takes your web pages to be loaded in general. Should it happen that you fail to meet this basic requirement, here are several use-proven ways of improving your website to that point:

• Consider investing in better web hosting with higher performance.
• You might as well try to reduce HTTP calls via eliminating WordPress plugins, using sprites, or merging JavaScript/CSS files.
• Don’t forget to inspect your on-page images, probably they need to be scaled and properly compressed.
• You can also implement server/browser caching or Gzip compression.

Develop Personal Brand to Help You Earn More Links

No need to say that cold link outreach is a terrible thing – it’s simply too challenging and there would be no good chance of earning a lot of high-quality backlinks. To improve your off-page SEO, I recommend developing personal brand so that you won’t need to ask for linking back to your site anymore – making others want to connect with you instead. 

So, to get a sufficiently strong brand that would be really powerful to engage natural links to your content (i.e., without even asking), try to leverage the following content marketing opportunities:

• Create constantly updated and maintained business brand profiles on the world’s top popular social media sites.
• Share valuable content from the most authoritative third parties within your industry, in line with regularly updating shared articles/posts with your own insight on them.
• Consider getting in touch with top industry influencers, subject-related publications, and popular bloggers closely related to your niche for taking some content exchange and guest blogging – and get a valuable link in return.
• You might as well create enticing explanatory video reviews or video tutorials addressing the most frequent pain points of your audience. Don’t hesitate to demonstrate who you are and why your business offers what it has available to the target clients/buyers, in line with getting your new videos well-optimized for YouTube (actually that won’t take too much time/effort) – and you’re done.