What should I know about organic SEO services and related FAQs to choose the right provider?

For those guys looking for a reliable Search Engine Optimization provider (or even full-stack digital marketing agency), who are currently in need to get fully informed about SEO services & related FAQs, I can say that you’re finally in the right place. As below I’m going to outline the basic starter guide for beginners, which is going to cover all you need to know to that point, at least at the basic level. So, here are the main areas of SEO to be considered before anything else, backed with a list of general requirements to be used when choosing efficient SEO services, and related FAQs commonly arising for small business owners in particular. That being said, let’s see it all.

Main Areas of SEO Services to Be Considered by Website Owners

From the standpoint of small business SEO, there are several foundational areas of website optimization and its online performance in Google’s SERPs that need your precise focus, before anything else. So, here is what should be considered first and foremost:

• Website Foundation – this area covers the most important basic elements of your online performance, such as fast page loading speed, mobile-friendly navigation, and well-structured site categories/page sections.
• Content Competitiveness – your web copy, as well as the main content-based elements of on-page SEO, should be not only sufficiently optimized for the relevant search, but must clearly demonstrate your outstanding products/services and send an enticing message showing why people should consider buying/ordering on your website.
• Content Marketing – will also be very important, mainly due to its main purpose to put you right in the front of a wider audience you’re targeting with the main list of core keywords/related long-tail search terms.
• Credibility/Authority – remember, organic SEO is driven with organic links, which are recognized by Google itself as arguably the third top powerful ranking signal ever. At the same time, custom content types (like case studies, recent portfolios, etc.), as well as specific content pages/sections (such as customer reviews, testimonials, reviews, product/service guidelines, etc.) will help you clinch the deal.
• Local SEO – in case your niche business is locally-oriented or serves multiple regions, employing a tailored and precisely targeted SEO strategy at the level of locales is a MUST.

Choosing SEO Services & Related FAQs

Is SEO for small business really that important? 

The short answer is yes, getting well-optimized for organic search is a MUST-HAVE for small niche websites, mainly to its affordability (particularly against PPC ads), great potential to compete even with well-established big-time competitors, and relatively strong effect on building trust & authority (particularly in terms of sharp competition from the side of “sponsored ads”).

How will you improve my website SEO? 

Basically, you are to be looking at least for a mention of timely reporting schedule (i.e., SEO auditing), technical optimization (i.e., page speed, and mobile-responsiveness), on-page SEO (i.e., content optimization & marketing, as well as in-depth keyword research), and off-page SEO commonly related to organic link building and Social Media Promotion.

What types of organic SEO strategies can you offer? 

Among the other common considerations for SEO services and most frequent FAQs, the question about their personally-tailored optimization focus should be among your first inquiries when choosing the right provider. Given that SEO has many moving parts and global objectives, don’t hesitate to clear things up – make sure they can offer every major type of organic SEO strategies to perfectly fit your personal requirements, such as Technical SEO, Global SEO (otherwise, standard organic optimization), Local/Nationwide or International SEO, Content Marketing, Quality Link Building for Off-Page SEO, as well as Social Media Marketing & Authority Building.

What kind of scheduled procedures will you provide on a constant basis?

Here you would expect your potential candidacies to provide a detailed description covering at least three months of their initial optimization strategy. Ideally, it should involve frequent technical SEO audits, personal considerations for taking necessary actions on your website or timely content adjustments, as well as ongoing link building effort and consistent content creation.

In what way are you going to create links and build authority for my website? 

Asking these truly important SEO services FAQs, you should expect the company to prove a deep understanding of Google’s organic ranking mechanism. Remember, you want only high-quality links built organically (i.e., without any shady schemes of Gray-Hat SEO or, God forbid, Black-Hat link building techniques). So, you are likely to hear about content-based ways of earning natural backlinks, as well as digital PR, and probably guest posting for better exposure to online search. That way, if they tell you anything about PBNs (private blog networks), dropped domains, links farms/exchanges, or any mode of automated link building – leave such “experts” on a short notice, simply because those guys can potentially ruin your organic rankings, instead of delivering you any solid gains and long-lasting ranking promotion.

Can you show me some real-life case studies? 

Make sure to request former company portfolios within the same industry or the primary site topic. They should provide good examples of their SEO help with a transparent & trackable history, as well as real contact data of their happy clients. Should everything seem all right over there, chances are that you’re offered with truly reliable and 100% legitimate SEO services.

Do you work in full compliance with Google’s Main Webmaster Guidelines? 

Once again, this question is generally related to the way of their SEO strategy implementation using a custom set of fully legitimate White-Hat SEO techniques, backed with only valid organic approaches to the Search Engine Optimization, which are currently found acceptable by all major search engines like Google itself, as well as Yahoo, Bing, Baidu, etc.