Can you show me the right optimization plan to start checking SEO for brand-new business website?
That’s the right question, and I can help you with that. I mean that it’s really important to get started with SEO before your business startup (its brand-new website, to be more precise) finally goes live. Why? Simply because when you already have everything in place with the Search Engine Optimization, at least at the basic level, your website startup will be assured against any initial ranking penalties pending on Google’s first indexing procedure. So, given that you need to start SEO check for business startup – either right before the website finally goes live, or during the earliest period of its functioning – here are arguably the most frequent SEO considerations that you may have simply overlooked or missed for the time being. Anyway, below I’m going to quickly outline a few things that will help you start SEO checkup for new business website – and successfully go through this arguably the most challenging period of its lifetime. So, let’s see what should be done to that point.
Where to Start SEO Check-Up for New Business Sites
Custom URL Structure & Keyword Targeting
No need to say that creating a proper structure of custom URLs, with every single URL making good sense with its related web page, is really important for better user experience (who likes random-character-like URLs/Links, right), and indexing purposes as well. But the thing is that much like your Title Tags/Meta Descriptions, every URL can become a great opportunity for you to use some of your main target keywords over again. That’s why I recommend revising your website’s URL structure to reconsider every single element, the core search terms found over there, in line with checking your main list of target keywords – maybe you still have some great potentially winning keywords that haven’t been targeted (at least so far), right?
User Experience (UX), Crawlability, Accessibility
Next, I recommend running real-life testing to check whether your website meets all general Google’s requirements to positive user experience, accessibility by the live searchers, and the right setup “readily understood” by the search crawling robots for a purely correct & complete process of indexing. That way, I suggest using analytical tools like Screaming Frog, Ahrefs, Semalt Analyzer (besides, it’s my fave one), or Moz Site Explorer. All you need is to start an in-depth SEO checkup on your business website – ultimately, to detect all critical on-page malfunctions and technical issues that may prevent you from ranking growth – and eliminate or fix everything that needs taking immediate action.
Basically, I recommend concentrating more on the major on-page elements and technical issues – chances there is something wrong with the following:
- Run a manual check for your website performance and compatibility with different browsers (and even with dumb Internet Explorer – a.k.a. Microsoft Edge too).
- Use Google Speed Test tool to make sure your page loading speed is sufficiently fast from everywhere.
- Inspect your website’s actual performance from the viewpoint of the end user using online tools like Five Second or UsabilityHub to quickly spot all possible navigation, design, or user interaction issues – and have a quick-fix, should you have one of them.
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