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Herkes bana küçük işletme web siteleri için yerel SEO çalıştırmanın en iyi yollarını gösterebilir mi?

by
Mar 07, 2018

Yerel seviyede (yani, belirli bir şehir / kasaba veya belirli bir hedef alan dahilinde) faaliyet gösteren küçük işletmeler için SEO'ya en iyi yaklaşımları arıyorsanız, burada size yardımcı olmak için buradayım. Önemli olan, Arama Motoru Optimizasyonu'nun genel konseptinin (aksi takdirde, organik SEO'nun ülke çapında / küresel olarak ele alındığı) Yerel Arama Optimizasyonu'nun daha dar kavramıyla çok benzer şeyler (tamamen eşleşmese de) çok olmasıdır. Aynı zamanda, her ikisi de tamamen karşılaştırılabilir görünen en yaygın çalışma unsurlarının yanı sıra bazı temel farklılıklar ve spesifik özellikler vardır.

Genel olarak ele alındığında, "normal" SEO ve Yerel SEO arasında çekirdek bir fark yaratan sadece iki temel özel bileşen var - potansiyel müşterileri hedefleme yolu yerel düzeyin yanı sıra, tam olarak hedeflenen bir yerel arama (yani kullanıcının coğrafyası veya "yakınlığı") olarak görülen en önemli sıralama faktörüdür. Bütün bunları göz önünde tutarak, aşağıda, size her SEO web sitesi için önerilen yerel SEO'ya en iyi yaklaşımları göstereceğim. Sonuçta, doğru bir şekilde ele alındığında ve uygulanırsa, aşağıdaki basit öneri ve uygulanabilir adımlar, hedef şehir / şehir veya coğrafi bölgede daha fazla yerel müşteri / alıcı kazanmanıza yardımcı olabilir. Olduğu söyleniyor, çabucak hepsini inceleyelim.

Küçük İşletme Web Siteleri İçin En İyi Yerel SEO İpuçları

Her şeyden önce, konum odaklı optimizasyon stratejinizi açık bir şekilde ana hatlarıyla çizdiğinizden emin olun. Yani, her çoklu pratisyen çaba (örneğin yasal ya da tıbbi şirket) doğal olarak, diğer tek yer projeleri, ev tabanlı işler ya da tuğla-ve-bölgeye dayalı işler yerine yerel optimizasyonun bazı daha karmaşık planlarıyla yürütülecektir. harç şirketi. Büyük olasılıkla çok zor olmayan bir işlemle başlayacağınız göz önüne alındığında, yerel olarak hedeflenen işletme web sitenizi optimize etmek için gereken ilk öneriler ve temel öneriler şunlardır:

  • Her şeyden önce, hoş bir anasayfa oluşturun; birincil hizmet / kategori sayfalarının yanı sıra "iletişim" ve "yaklaşık" web sayfaları.
  • Sonra, kaptanlık yapacağım ve her bir açılış sayfasında listelenen tüm NAP verilerinin her bir yer için tam olarak tutarlı olduğunu ve yalnızca doğru ve eksiksiz bir işletme adı, fiziksel adresinizi ve telefon numaranızı içerir.
  • NAP veri tutarlılığınızla her şeyi yerine getirdiğinizde, Google My Business sayfanızı tamamlamanın ve nihayetinde küçük işletme web sitenizi Google'ın kendisi ile doğrulamanın tam zamanı. Bu şekilde, büyük arama motorlarının tüm yerelleştirilmiş web sayfalarınızı taramasına ve anlamasına yardımcı olabilirsiniz - web sitenizin verilerinin her parçasının daha iyi dizin oluşturma için doğru şekilde yapılandırılabilmesi için Şema işaretlemesini kullanın.

  • 10 farklı bölgeye hizmet veren çok bölgeli işletmeler için, tüm NAP verilerini web sitesinin altbilgisinde ayrıca listelenmesini öneriyorum.
  • Belirli bir HTML Etiketi ile oluşturulmuş bir bağlantıyı kullanan mobil cihazlarla tıklanabilir olan etkileşimli telefon numaralarını vermeyi unutma. Bu şekilde, "iletişim" sayfanızı potansiyel ziyaretçilerinizin size daha fazla yerelleştirme için bir oda bırakma doğrultusunda hızlı ve kolay bir şekilde bulmasına yardımcı olmak için bir Google Haritası ile yerleştirin.
Alice
This is an interesting article. I have been looking for ways to optimize my website for local search. Can anyone share some basic SEO tactics that helped them?
Benjamin
I think using relevant keywords in your website's content and meta tags is crucial for local SEO. Also, make sure to claim and optimize your Google My Business listing.
Edward
In addition to what Benjamin mentioned, optimizing your website's loading speed is also crucial. A slow website can negatively impact its local search rankings.
Chloe
Don't forget about the importance of online reviews and ratings. A strong positive online reputation can greatly improve your local search rankings.
David Johnson
Thank you, Alice, Benjamin, and Chloe, for your comments and suggestions. I completely agree with all the points mentioned. Keywords, Google My Business, and online reputation are indeed fundamental aspects of local SEO.
Isaac
Hannah, using a CDN can definitely help improve website speed, especially if your target audience is spread across multiple regions.
David Johnson
Hannah, Isaac is right. Implementing a CDN for your local business website can effectively enhance loading speed, particularly for users located in different regions.
David Johnson
Absolutely, James. Quality always prevails over quantity, especially when it comes to local link building. Obtaining backlinks from authoritative local websites can significantly benefit your website's local search optimization.
Liam
Karen, structured data markup can enhance search engine understanding and presentation of your website's content. It can definitely boost local search visibility.
David Johnson
Karen and Liam, absolutely! Implementing structured data markup, such as Schema.org, can positively impact your website's local search visibility. It provides search engines with additional context about your content.
Mary
I agree with James. Quality backlinks are more important than quantity. Participating in local events or sponsoring local organizations can be great opportunities to earn high-quality local backlinks.
Nathan
Mary, you're absolutely right. Engaging with the local community and getting involved in events or sponsorships can not only earn you valuable local backlinks but also raise awareness of your business.
David Johnson
Mary and Nathan, I completely agree with your point on quality backlinks. Engaging with the local community through events and sponsorships is an excellent way to gain high-quality local backlinks while simultaneously strengthening your brand presence.
Patrick
Olivia, optimizing for voice search is indeed becoming increasingly important. Ensuring your website's content is structured in a way that matches the phrasing of voice queries can help improve local search visibility.
David Johnson
Olivia and Patrick, you're absolutely correct. Optimizing for voice search is a crucial aspect of local SEO to consider. Building content that aligns with natural language queries can greatly enhance your website's visibility in voice search results.
Riley
Qin, using schema markup specific to your business type can help search engines better understand and display your website's information. It can potentially improve your local search performance.
David Johnson
Qin and Riley, you're absolutely right. Implementing local schema markup, such as LocalBusiness or Restaurant, can indeed improve the search performance of your local website. It provides search engines with structured data about your business.
Tom
Sam, one practice to avoid is keyword stuffing, which means excessively and unnaturally cramming keywords into your website's content. It can lead to penalties and harm your rankings.
David Johnson
Sam and Tom, avoiding keyword stuffing is crucial when optimizing a website for local search. Search engines prioritize natural and user-friendly content over keyword-stuffed pages that provide a poor user experience.
Victor
Uma, using PBNs is a risky practice that can result in severe penalties from search engines. It's best to focus on building quality content and acquiring natural backlinks.
Wendy
Uma, I agree with Victor. Search engines have become more sophisticated in detecting and penalizing PBNs. It's not a sustainable or ethical approach to boost local SEO.
David Johnson
Uma, Victor, and Wendy, you bring up an important point. Using PBNs is a black hat SEO tactic that can have severe consequences. It's best to prioritize ethical and sustainable methods when it comes to boosting local SEO.
Yara
Xander, Google Search Console and Google Analytics are great free tools provided by Google that can help monitor and gain insights into your website's local search performance.
Zara
Xander, in addition to Google tools, there are also paid SEO software options like Moz and SEMrush that offer comprehensive insights and analytics for local search optimization.
David Johnson
Xander, Yara, and Zara, excellent suggestions. Google Search Console and Google Analytics are invaluable tools, while paid software like Moz and SEMrush provide advanced features for monitoring and improving local search performance.
Bella
Arthur, using multiple domain names for the same website can create confusion and dilute your SEO efforts. It's generally recommended to focus on a single domain and optimize it effectively.
David Johnson
Arthur and Bella, you bring up an important point. Using multiple domain names for one website can lead to SEO issues, confusion, and dilution of efforts. It's advisable to concentrate on a single domain and optimize it correctly.
Diana
Carlos, targeting a mix of long-tail and general keywords is usually beneficial. Long-tail keywords can help capture specific local search queries, while general keywords can attract a broader local audience.
David Johnson
Carlos and Diana, a combination of long-tail and general keywords is often the best approach for local search optimization. Long-tail keywords target specific queries, while general keywords attract a wider local audience.
Fiona
Ethan, while you can handle local search optimization on your own, hiring an experienced SEO agency can provide valuable expertise and save you time in implementing effective strategies.
David Johnson
Ethan and Fiona, it depends on your resources and expertise. If you have the time, knowledge, and resources, you can handle local search optimization on your own. However, an SEO agency can bring expertise and efficiency to the process.
Holly
Gabriel, it's important to have a balanced approach. On-page SEO factors like optimizing content and meta tags should be paired with off-page factors like building local citations and acquiring backlinks.
David Johnson
Gabriel and Holly, you're both correct. Balancing on-page and off-page SEO factors is crucial for effective local search optimization. On-page factors lay the foundation, while off-page factors help establish credibility and authority.
Jasmine
Ivan, optimizing for mobile users is essential for local search. Ensuring your website has a responsive design, fast loading speed, and clear call-to-actions can greatly enhance the user experience for mobile visitors.
David Johnson
Ivan and Jasmine, targeting mobile users is crucial for local search success. A mobile-friendly website with fast loading speed and clear calls-to-action can significantly improve user experience and drive conversions.
Lucas
Kelly, social media engagement can indirectly impact local search optimization. It can help build brand awareness, increase website traffic, and attract local customers who may leave reviews or recommend your business.
David Johnson
Kelly and Lucas, you bring up a great point. Social media engagement may not directly affect local search rankings, but it plays an important role in brand awareness, customer engagement, and potential reviews or recommendations.
Nathan
Megan, there are plenty of free online resources available. Websites like Moz, Neil Patel, and Search Engine Journal have comprehensive guides and articles on local SEO.
Penelope
Oliver, utilizing paid advertising like Google Ads can be advantageous for targeting specific local keywords, increasing visibility, and attracting potential customers.
David Johnson
Oliver and Penelope, paid advertising through platforms like Google Ads can indeed complement local search optimization efforts. It allows businesses to target specific local keywords and increase their visibility to potential customers.
Rebecca
Quentin, for optimizing local voice search, consider including conversational and natural language phrases in your content. Also, focus on providing concise and direct answers to common voice queries.
David Johnson
Quentin and Rebecca, great insights. Optimizing for local voice search involves incorporating conversational language and providing concise answers to common voice queries. This approach enhances the chances of appearing in voice search results.
Tara
Simon, while having a mobile app can provide a better user experience for loyal customers, it may not necessarily impact local search visibility directly. However, it can indirectly contribute to brand recognition and customer loyalty.
David Johnson
Simon and Tara, you're both correct. Having a mobile app can enhance the user experience and strengthen brand loyalty, which indirectly impacts local search visibility, but it's not a direct ranking factor.
Violet
Uriel, video content can be a powerful tool for engaging local audiences and improving local search visibility. Videos can showcase your products, services, and customer testimonials.
David Johnson
Uriel and Violet, video content can absolutely contribute to local SEO success. Engaging and informative videos can capture the attention of local audiences, showcase offerings, and improve overall visibility in local searches.
Xander
Wyatt, it's not necessary to be on every social media platform. Focus on the platforms where your target audience is most active. Having active profiles and engaging with your audience is key.
Zara
Yara, consistent and regular posting on social media is important, but the exact frequency depends on your business and audience. It's essential to strike the right balance without overwhelming or appearing inactive.
David Johnson
Yara and Zara, establishing a consistent posting schedule on social media is crucial. However, finding the right frequency may require testing and understanding your audience's preferences. It's vital to maintain engagement without overwhelming your followers.
Bella
Arthur, one common mistake is neglecting to optimize for local keywords and instead focusing only on broad keywords. Another mistake is ignoring the importance of consistent NAP (Name, Address, Phone number) information across all online platforms.
David Johnson
Arthur and Bella, you both highlight important points. Beginners should avoid neglecting local keywords and ensure consistent NAP information across platforms for effective local SEO. These factors greatly influence local search visibility.
Diana
Carlos, the time it takes to see significant results can vary depending on various factors, such as the competitiveness of your industry, the quality and scope of your optimization efforts, and search engine algorithm updates.
David Johnson
Carlos and Diana, patience is key when it comes to seeing significant results from local search optimization. The timeline can vary, so consistent and quality optimization efforts, combined with keeping up with industry trends, are important.
Frank
Edward, updating your website with fresh and relevant content can positively impact your local search rankings. It shows search engines that your website is active and provides value to visitors.
David Johnson
Edward and Frank, regularly updating your website with fresh and relevant content is important for maintaining good local search rankings. It signals search engines that your website is actively providing valuable information to visitors.
Holly
Gabriel, e-commerce websites can benefit from techniques like optimizing product descriptions and titles with local keywords, implementing customer reviews, and ensuring a seamless checkout process.
David Johnson
Gabriel and Holly, you're absolutely right. E-commerce websites can optimize product descriptions with local keywords, leverage customer reviews, and focus on delivering a smooth and hassle-free checkout experience for better local search performance.
James
Isaac, securing featured snippets can significantly improve your website's visibility and click-through rates. It can help position your business as an authority and attract local customers.
David Johnson
Isaac and James, absolutely! Optimizing for featured snippets is an effective strategy to enhance local search visibility. It can generate increased visibility, establish authority, and drive more local traffic to your website.
Liam
Karen, some reasons for a sudden drop in local search rankings could be changes in search engine algorithms, technical issues with the website, or substantial changes in online citations or backlinks.
David Johnson
Karen and Liam, excellent insights. A sudden drop in local search rankings can be attributed to various factors like algorithm updates, technical issues, or changes in online citations and backlinks. It's important to analyze and address such changes promptly.
Nathan
Mary, tracking key metrics like organic search traffic, local keyword rankings, website conversions, and online reviews can provide valuable insights into the success of your local search optimization.
David Johnson
Mary and Nathan, tracking and measuring key metrics is crucial for evaluating the success of local search optimization efforts. Analyzing organic search traffic, keyword rankings, conversions, and reviews can help identify strengths and areas for improvement.
Patrick
Olivia, optimizing for Google Maps and other map services is essential for local search visibility. Many users rely on map searches to find businesses near them or specific locations.
David Johnson
Olivia and Patrick, optimizing your presence on Google Maps and map services is crucial for local search visibility. It helps users find your business in specific locations and enhances your chances of appearing in relevant map-based searches.
Qin
Thank you, David Johnson, and everyone else, for the valuable insights and suggestions regarding local search optimization. This discussion has been very informative and helpful.
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