Can you show me a good example of on-page SEO techniques with checklist to get started?

Yes, I’ve got a fairly good basic example of on-page SEO techniques and list of the key ranking factors for you to get started with. But before anything else, let me start with a little piece of learning. Basically, the whole realm of the Search Engine Optimization falls into just two main separate categories – on-page SEO (refers to all the stuff to be done directly ON your web pages, with all primary on-page SEO techniques listed below), and off-page SEO (related to the rest of optimization works to be taken OUTSIDE your website or blog, for example, organic link building techniques, and the basic schemes of online promotion & user engagement performed throughout the leading Social Media platforms). Given that this short post is dedicated precisely to the major schemes of on-page optimization, here is all you need to know about basic on-page SEO techniques, backed with list of related actions for you to get started. All that being said, let’s delve into the matter.

On-Page SEO Techniques and Checklist for Beginners

The following four simple optimization techniques and the basic ways of their implementation can help you improve your Search Engine Optimization at the primary on-page level. Ultimately, to be used all together for giving you a measurable advantage in the relevant Google’s search results, by the core keywords you’re optimizing for. Here they are.

Page Titles

Given that your Page Titles are arguably the most important factors of on-page SEO, you should get them well-optimized before anything else. Make sure to have each of them embedded with one core target keyword, placing search terms closer to the Page Title’s beginning to maximize their SEO value, in line with keeping your title length below 60 characters (to be correctly displayed in Google’s SERPs) – and you’re done.

Meta Descriptions

The thing is that too many business site owners and even novice webmasters often forget to include properly optimized Meta Descriptions, which are also very important places from the viewpoint of on-page SEO. Put simply, when done right, made rich with the main target keywords and with the average length kept at least below 160 characters each, these elements will help Google “understand” actually what your web pages are all about. 

Custom URLs

It’s also important to have everything in place with your website’s URL structure. The thing is that each custom-made URL is not only a potentially great place to use your core keywords (or even their long-tail expressions), but can also help the search engines with a more correct indexing procedure (i.e., improving your rankings in its own way). Custom URL structure can also make things easier for the live users visiting your website, as every URL will be self-explanatory by its unique name that points to a given website category/content topic it’s involving.

Image ALT Tags

Surprisingly, but too often this basic area of on-page SEO is overthought by many good websites and blogs. So, embedding every image you have on your own web pages with keyword-rich ALT Tags can give you another nice competitive advantage over your competitors, who are getting by without that. Basically, the search engines can’t “read” your on-page visual content coming without the right ALT Tags. Make sure each element is coming as a brief description of each related image, have them rich with keywords – and you’re done. Hint: spending some time to rewrite image file names so that they can give a summary for each picture, and embedding them with your core keywords (if possible) will grant you additional ranking advantage in its own way.