Can I improve my local SEO campaign to a new level of targeted optimization?

The short answer is yes, it’s definitely possible to improve local SEO strategy to a certainly higher degree. But before anything else, let’s face it – the Search Engine Optimization at the level of locales is arguably the most used approach to SEO of all. And this current trend is likely to keep gaining momentum. Hence organic search results are going to become even more personalized according to the user’s taste and current search location. It means that all online business owners will have to keep up with such rapidly developing situation and improve their local SEO strategies to hyper-localized ones. But how to carry everything out on practice? Well, let’s see it all.

How to Improve Local SEO Strategy to Hyper-Localized Level

Stage One

It may really sound like a no-brainer, but before anything else you should get verified and register your own business on Google Plus, Bing Places, as well as Yahoo Local Listing. Surprisingly, but plenty of local business owners are still underestimating this truly huge opportunity. That way, make sure to complete this foundational stage and inform all the three major search engines about your local business, telling them that you're highly specific to a given city/town or a target region. Otherwise, Google and the other search engines will simply have no clue about your business location. Therefore there would be no reason for them to see you as a preferable search result within your locales.

Stage Two

Next, it’s time to get everything in place with all local directories and submit your business to Yelp, YellowPages, SuperPages, Best Of The Web, as well as Google Places, Yahoo, and Bing Places. Doing so, make sure your NAP data (otherwise, business name, address, and phone number) is fully consistent, and there are no duplicates/incorrect shreds of information about you listed elsewhere on the Web. Should you have any complications, feel free to choose one of those specific online tools – a lot of related software frameworks are available in open access.

Stage Three

Once you’ve got listed on all the primary business directories, it’s time to bring it on and proceed with the big data aggregators. These web services are pulling together masses of data and sharing it with all major search engines. And I recommend considering among the leading data aggregator portals like Acxiom, Factual, Foursquare, Localeze, as well as Acxiom. Once you’ve got everything in place over there too, you will have a sufficiently strong foundation to step further and finally improve your local SEO to a hyper-localized level. 

Here are two different modes to complete that task:

• Run competitive research, for example, using beginner level inquiry via Google search). That way, simply run a standard search using NAP your most successful and well-ranked niche competitor (and don’t forget to place quotation marks around your search request). Of course, that might be a really tedious effort, but scanning through all relevant search results to finally find another good relevant directory for submission definitely pays off.
• You might as well use efficient third-party service like Whitespark online tool. It will help you quickly find the best-fitting local citations or business directories ideally picked according to your own business category and a certain location/regions you’re serving with it. So, if you’re pressed in time or simply have some free budget spending to be allocated for that – you MUST try this online helper tool anyway. It definitely makes things easier with local optimization. That’s it.