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Alguém pode me ajudar com lista de verificação on-page SEO e os maiores fatores que afetam meu ranking de mecanismos de pesquisa?

by
Feb 16, 2018

Sim, posso ajudá-lo com uma útil lista de verificação de SEO na página que pode dar-lhe a compreensão básica dos principais fatores de classificação que governam por aí, bem como as formas padrão de manter tudo em prática com seu esforço geral de otimização sobre há. Lembre-se, os seguintes fatores de SEO na página listados abaixo podem dar um enorme impacto positivo no potencial de classificação geral do seu site ou do blog no SERPS do Google relevante, é claro, quando otimizado corretamente. Dito isto, aqui está o que torna uma página da Web bem otimizada para pesquisa on-line, bem como as principais coisas que precisarão de sua atenção mais precisa nesse ponto - antes de mais nada.

Lista de verificação de SEO na página - Fatores básicos que influenciam suas classificações

Tomados em geral, todo o conceito de SEO on-page pode ser coberto com um breve lista de fatores principais, sugestões simples e idéias práticas que vou descrever abaixo. Claro, existem truques, truques e técnicas muito mais diferentes usados pelos melhores especialistas em otimização - mas as seguintes categorias primárias de otimização na página e os principais fatores mencionados com eles são os princípios básicos, que podem se tornar um bom começo apontar para cada novato webmaster ou proprietário do site comercial ativo. Então, vamos mergulhar.

O que faz uma boa experiência do usuário

  • Estrutura de conteúdo simples e funcional para ser facilmente "consumido" por cada visitante e elementos de navegação bem-otimizados na página (como menus, categorias, CTAs, etc.) - tudo deve ser intuitivo e totalmente compreensível para cada usuário on-line à primeira vista.
  • Design limpo e claro de alta qualidade, polido com um visual convincente e atraente, e ajustando seu conceito de marca.
  • renderização de página suficientemente rápida (ou seja, até 0,5 segundos para a primeira resposta e não mais de 3,0-3,5 segundos) para conteúdo primário completamente carregado.
  • Otimização do navegador e capacidade de resposta do dispositivo - certifique-se de que o conteúdo da sua página da web esteja funcionando igualmente em todos os navegadores da web mais populares, bem como exibido corretamente e funcionalmente para navegação móvel (ou seja, conectar usuários que usam smartphones / tablets para navegar online).
  • O layout de página adequado que mostra claramente os elementos mais importantes do seu conteúdo, com uma estrutura visual bem pensada de cada seção de página / conteúdo / página separada que facilita a digitalização e sem necessidade de um único passo / clique desnecessário para alcance qualquer seção / categoria do site ou blog.

A maneira direta de segmentação por palavra-chave

  • Certifique-se de ter uma palavra-chave primária ou sua frase de busca de cauda longa aparece em URL da página, bem como as primeiras palavras do título da página..Dessa forma, não esqueça de direcionar as intenções reais de pesquisa de seus visitantes potenciais com cada palavra-chave separada.
  • Sua estrutura de conteúdo na página deve ter uma lógica clara, os artigos / artigos devem ser abrangentes e totalmente informativos (ainda não muito longos ou, Deus não permitam, duplicados). Preste mais atenção ao emprego de suas principais palavras-chave contextuais e termos de pesquisa relacionados de forma natural, sem simplesmente deixar cair um determinado número para manter a densidade de palavras-chave (que os tempos antigos já passaram há muito tempo), para não dizer que simplesmente deixá-los aleatoriamente é provavelmente a melhor maneira de ganhar uma penalidade de classificação negativa do próprio mecanismo de busca do Google.

O resto de material diverso e técnico

  • Nenhum parâmetro dinâmico para URLs.
  • Toda seção de conteúdo ou uma determinada página da Web do seu site ou blog DEVE ser acessível com mais de quatro cliques de usuário.
  • O uso correto de 301-redireciona de outras versões / desatualizadas.
  • Certifique-se de que seu arquivo "robots.txt" permite robôs de pesquisa para o rastreamento (a menos que você deseja intencionalmente ter algo bloqueado de rastreamento e indexação).
  • Considere o comprimento ideal para os seguintes elementos principais, como o título da página (até 75 caracteres recomendados), ULTs (até 90 caracteres recomendados), Meta descrição (até 160 caracteres permitidos).

  • Não se esqueça de criar um Sitemap XML bem estruturado, de acordo com a inclusão de cada URL por aí - ambos para melhores fins de indexação (ie , acesso fácil para bots de rastreamento de pesquisa), bem como uma ordem lógica clara de navegação humana em todas as seções / categorias do seu site ou blog.
  • Certifique-se de usar seus ativos contextuais baseados em palavras-chave do jeito certo: use uma palavra-chave principal proeminente no cabeçalho da página, incorpore seu conteúdo corporal com a palavra-chave / frase de busca longa para ser mencionada pelo menos duas vezes e sempre organicamente, coloque palavras-chave secundárias no resto de seus títulos, títulos de página e texto do corpo, conforme apropriado (mas certifique-se de manter um equilíbrio saudável entre a otimização de conteúdo na página rica para as principais palavras-chave de destino e a redação natural orientada para o usuário - lembre-se de que o "excesso de palavras-chave" ou "sobre otimização" também é ruim), verifique seus textos de âncora de link descritivo apontando para as páginas dentro de sua estrutura de interligação limpa e clara que deve ter sentido para o usuário ao vivo em primeiro lugar - mas não se esqueça para exagerar com as âncoras com palavras-chave e ser ainda mais cuidadoso com as âncoras de texto do link de correspondência exata (ou seja, quando feito de forma inadequada ou em uma quantidade muito grande, eles podem potencialmente produzir um efeito negativo muito mais forte em seu o verall implementação de SEO, em vez de trazer quaisquer benefícios mensuráveis para o seu progresso de classificação ao longo do tempo).

Bottom Line - Unicidade e Valor Adicionado Oferecido com Conteúdo

Idealmente, seu conteúdo na página deve fornecer apenas informações autênticas (originais), com um valor óbvio suficiente oferecido a cada linha O usuário lê-lo - certifique-se de ser mais informativo e descritivo com o seu conteúdo, de forma a evitar qualquer auto-promoção explicitamente declarada, dados irrelevantes e borrados que também não podem ser escritos apenas por causa da otimização de palavras-chave - isso nunca trabalhos. Afinal, você está criando seu conteúdo de alta qualidade para os usuários ao vivo antes de qualquer outra coisa, não para o rastreamento e indexação da máquina, certo?

Dica: simplesmente pergunte a si mesmo - se você pode saber com certeza que suas páginas da web seriam descritas como "úteis", "originais" e "qualidade" parte de seus visitantes (digamos, 70-80%)? Aproveite ao máximo suas notáveis redacções de texto salpicadas de dados multimídia atraentes e de alta qualidade - e os pesquisadores que visitam seu site ou blog não poderão "saltar", fechando sua aba para continuar a navegar até encontrar exatamente o que estão procurando, além de ser oferecido de uma maneira mais atraente ou melhor / look mais visual.

George Forrest
Thank you all for joining the discussion! In this blog article, we'll be exploring the main elements of on-page SEO that truly determine search engine ranking positions. I look forward to hearing your thoughts.
David Thompson
Great article, George! I completely agree with your insights. In my experience, the most critical on-page elements for SEO are proper keyword optimization, high-quality content, and optimized meta tags. These factors significantly contribute to better search engine rankings.
Michael Wang
George, your article is spot on! Aside from what's been mentioned, mobile optimization is crucial these days. With the majority of users accessing the internet through mobile devices, ensuring a mobile-friendly website is a must for better rankings.
Anna Martinez
I appreciate your emphasis on the importance of user experience, George. Search engines value websites that provide a great user experience. Factors like page loading speed, easy navigation, and mobile responsiveness can significantly impact search rankings.
Emily Patterson
Absolutely, David! Keyword research helps identify the most relevant terms people search for, and strategically incorporating them into the content can greatly improve visibility. Also, focusing on long-tail keywords can lead to more targeted traffic.
George Forrest
Thank you, Emily! You raised a crucial point about keyword research and incorporating them effectively into the content. The choice of keywords should be relevant to the target audience and aligned with their search intent.
Mark Johnson
Sarah, I couldn't agree more. A well-structured internal linking strategy not only helps search engines crawl and index your site but also enhances user experience by providing them with related and useful content. It can significantly boost SEO efforts.
George Forrest
Well said, Mark! Internal linking not only benefits SEO but also encourages visitors to explore more of your content. It helps create a smooth user journey and fosters engagement, which can have positive effects on search rankings.
Sophia Rodriguez
Michael, you're absolutely right! Mobile optimization is increasingly important. Google's mobile-first indexing and the overall shift towards mobile browsing make it crucial for businesses to prioritize mobile-friendly websites for better search visibility.
George Forrest
Sophia, mobile optimization is indeed crucial in today's digital landscape. Businesses must adapt to changing user habits and provide seamless experiences across devices to maintain a competitive edge.
Chris Turner
Couldn't agree more, Anna! User experience is a key factor in SEO. A well-designed website that is easy to navigate, provides valuable content, and loads quickly is more likely to rank higher and retain visitors. It's a win-win situation for both users and search engines.
George Forrest
Absolutely, Chris! User satisfaction is a top priority for search engines, and a well-optimized website can enhance both user experience and organic search performance. Thank you for your valuable input.
Jessica Scott
David, I'd like to add that apart from optimization, focusing on creating high-quality, engaging content around the chosen keywords is essential. It helps build authority, attracts backlinks, and increases chances of ranking higher.
David Thompson
That's a great point, Jessica! Quality content that provides value to the audience is undoubtedly a significant factor in SEO success. The combination of keyword optimization and valuable content makes a winning strategy.
Sarah Jenkins
George, you're absolutely right. Internal linking can efficiently distribute link juice to important pages, ultimately enhancing their visibility in search results. It's indeed a win-win situation for SEO and user experience.
Michael Wang
Sarah, you've highlighted an important aspect of internal linking. By directing link juice to the most important pages, we can enhance their visibility and potentially improve their ranking positions. It's a smart SEO practice.
Sophia Rodriguez
Completely agree, George! A mobile-friendly website is a necessity in today's competitive landscape. Adapting to mobile browsing trends can result in improved user engagement and increased search engine visibility.
Emily Patterson
Well said, Sophia! Mobile optimization is no longer optional nowadays. It's a must-have to cater to the ever-growing mobile user base and ensure an optimal user experience across devices. It's one of the fundamental pillars of modern SEO.
George Forrest
Thank you, Emily and David! It's great to see such valuable contributions to the discussion. I'm glad we can all agree on the importance of these elements in on-page SEO for better search rankings.
Emily Patterson
George, couldn't agree more with your response. Choosing the right keywords and aligning them with the target audience's intent is crucial for effective SEO. It helps ensure the right content reaches the right people at the right time.
Chris Turner
Indeed, George! A well-optimized website not only attracts organic traffic but also increases the chances of conversions. It's essential to prioritize both user experience and search engine visibility for a successful online presence.
Sarah Jenkins
Absolutely, Michael! Internal linking is an efficient way to pass authority and relevance throughout a website, leading to better overall visibility in search engine results pages. It's a win-win situation for SEO and user experience, as I mentioned earlier.
David Thompson
Thank you, Emily! You summed it up perfectly. Proper keyword research, content creation, and targeting the right audience are all crucial elements for a successful SEO strategy.
Chris Turner
Absolutely, George! Prioritizing user experience and search engine visibility should go hand in hand. It's the perfect formula to attract the right audience, engage them, and achieve sustainable SEO success.
Anna Martinez
Well said, George! Creating a website that aligns with both user expectations and search engine requirements can yield excellent results. It's a win-win situation that aids conversions and long-term organic traffic growth.
Sarah Jenkins
Michael, exactly! By strategically distributing link juice through internal links, we can optimize crawling and indexing of important pages, ultimately affecting their search engine visibility. It's an essential aspect of SEO.
Michael Wang
You're absolutely right, Sarah! Internal linking goes beyond navigation and helps search engines understand the importance and context of various pages on a website. It's a powerful SEO technique when utilized effectively.
Jessica Scott
George, I couldn't agree more with your article. On-page SEO factors play a significant role in determining search engine ranking positions. It's crucial to optimize each element to ensure maximum visibility and organic traffic.
Emily Patterson
Absolutely, George! Your article resonates with the importance of on-page SEO factors. It's a comprehensive guide that sheds light on the critical elements businesses need to focus on for improved search engine rankings.
David Thompson
George, thanks for sharing your expertise in this article. It's an insightful read that highlights the key aspects of on-page SEO and their impact on search engine rankings. Kudos to you!
Chris Turner
Well done, George! Your expertise and knowledge shine through in this article. It's great to see a detailed exploration of the main elements that influence on-page SEO and search engine rankings.
Anna Martinez
George, your article is both informative and engaging. It's clear that you have a deep understanding of SEO and the factors that contribute to better search rankings. Thank you for sharing your insights!
Sarah Jenkins
Absolutely, Michael! Internal linking is an effective way to optimize the flow of link equity and distribute it to important pages. It's a valuable technique for enhancing visibility and organic search performance.
Michael Wang
Exactly, Sarah! By structuring our internal links strategically, we can guide search engines towards the most relevant and valuable pages on our websites. Internal linking has a significant impact on search engine visibility.
Emily Patterson
George, your expertise shines through in this article. It's evident that you have a deep understanding of on-page SEO and its impact on search engine rankings. I'm glad to have come across your valuable insights.
David Thompson
Couldn't agree more, George! Your article provides a holistic view of on-page SEO, covering all the essential elements that businesses must consider. Clear and concise, it's an excellent resource for anyone looking to improve their search rankings.
Sarah Jenkins
Well said, Michael! With carefully planned internal linking structures, we can provide search engines with essential signals about our content's importance, relevance, and relationships. It's a powerful tool in our SEO toolbox.
Michael Wang
Absolutely, Sarah! Internal linking is like guiding search engines through a website's pathways, allowing them to discover and understand the content hierarchy and relationships. Smart internal linking brings numerous benefits.
David Thompson
George, your article is a gem! In a single read, it provides actionable insights to enhance on-page SEO and gain better search rankings. Thank you for sharing your valuable knowledge!
George Forrest
Thank you, Emily and David! I appreciate your kind feedback. I aimed to provide clear and practical guidance on on-page SEO's key aspects, and I'm glad it resonated with both of you. Feel free to reach out if you have any further questions or topics you'd like me to cover in the future!
David Thompson
Couldn't agree more, George! Your article is a valuable resource for anyone looking to improve their on-page SEO game. Your expertise shines through, and I look forward to more insightful content from you in the future.
Sarah Jenkins
Well put, Michael. Effective internal linking helps search engines understand the content's context, enhances crawl efficiency, and strengthens overall website structure. It's an essential technique to maximize SEO impact.
Michael Wang
Precisely, Sarah! Internal linking aids search engines in understanding the content's context, relevance, and value. By establishing a strong internal link structure, we create an organized digital pathway that leads both users and search engines through our content.
Emily Patterson
Thank you, George! Your article has been an eye-opener for me. The information you provided about the key elements of on-page SEO was incredibly useful. I'll definitely be looking forward to your future insights.
George Forrest
You're welcome, Emily! I'm thrilled to hear that my article was informative and helpful to you. Never hesitate to reach out if you have any further questions or if there's a specific SEO topic you'd like me to dive into. Thank you for your engagement!
David Thompson
Absolutely, George! Your expertise in SEO is evident in the article. I'm excited to see more of your insights and value-packed content in the future. Keep up the excellent work!
George Forrest
Thank you, David! I appreciate your continued support and kind words. The world of SEO is ever-evolving, and I'll make sure to share more insights and valuable content to help everyone stay ahead of the curve. Stay tuned for more!
Sarah Jenkins
Agreed, Michael! Proper internal linking is essential for both website structure and SEO. It facilitates the understanding of the content's context and relationships, making it easier for both users and search engines to navigate.
Michael Wang
Absolutely, Sarah! Internal linking is a powerful tool that aids both discovery and understanding of your content. It's like creating signposts for search engines, showcasing the most relevant routes through your website.
David Thompson
Thank you, George! I'm looking forward to your future insights and staying updated with the evolving SEO landscape. Your expertise is invaluable, and your contributions greatly benefit the community.
George Forrest
You're most welcome, David! I'm grateful for your support and kind words. As SEO continues to evolve, it's essential to keep up with the latest trends and strategies. I'm committed to sharing my insights and helping the community succeed.
Sarah Jenkins
Well said, Michael! Internal linking is like laying out a map within your website, ensuring visitors and search engines can navigate and discover all the important destinations. It's a critical aspect of SEO strategy.
Michael Wang
Exactly, Sarah! A well-structured internal linking strategy not only helps visitors discover related content but also guides search engines to the most valuable parts of your website. It's a powerful SEO technique.
Sarah Jenkins
Well-said, Michael! By strategically linking related content, we provide both search engines and visitors with a clear path to explore, leading to enhanced user experience and improved search rankings.
Michael Wang
Absolutely, Sarah! A well-executed internal linking strategy helps users discover additional relevant content, increases the time spent on your site, and conveys valuable signals to search engines about the importance of your pages.
George Forrest
Thank you, David! I'm glad to know that my expertise resonates with you and contributes value to the SEO community. It's a pleasure to share insights and help others thrive in the ever-changing world of search engine optimization.
David Thompson
Couldn't have said it better, George! Your expertise is truly commendable, and I appreciate your passion for sharing valuable insights. The SEO community is fortunate to have you influencing its growth.
Sarah Jenkins
Exactly, Michael! Internal linking is a win-win strategy that benefits both users and search engines. By guiding visitors to more relevant content, we enhance user experience, build engagement, and establish topical authority.
Michael Wang
Absolutely, Sarah! Internal linking is a strategic approach that aligns with both user experience and search engine optimization. By interconnecting relevant pages, we improve navigation, topical authority, and SEO performance.
George Forrest
Thank you, David! It's my pleasure to contribute to the SEO community and make a positive impact. Your kind words mean a lot, and I'm grateful for your continuous support. Let's keep driving the industry forward together!
David Thompson
Likewise, George! Collaborating with industry experts like you helps us all stay ahead and keep delivering exceptional results to clients. Let's continue to inspire and learn from each other!
Sarah Jenkins
Well said, Michael! Internal links not only connect relevant content but also enhance its visibility and ranking potential. It's a crucial part of SEO that should not be underestimated.
Michael Wang
Absolutely, Sarah! Internal linking is a strategic tool that brings content together, enhances crawlability, and boosts the overall visibility and authority of a website. It's an essential aspect of modern SEO.
George Forrest
Thank you, David! Indeed, collaboration and knowledge sharing propel the SEO industry forward. It's invaluable to have a supportive community that inspires continuous learning and growth. Let's keep raising the bar!
David Thompson
Exactly, George! Together, we can achieve remarkable things and shape the future of SEO. Let's continue to foster collaboration, share insights, and elevate the industry to new heights!
Sarah Jenkins
Well-put, Michael! Internal linking acts as a roadmap for search engines, guiding them to relevant pages and improving their understanding of website structure and content hierarchy. It's a valuable SEO technique.
Michael Wang
Absolutely, Sarah! Internal linking plays a vital role in website structure, user experience, and search engine visibility. It's a powerful technique that greatly supports a website's overall SEO performance.
George Forrest
Thank you, David! With dedication, collaboration, and continuous learning, we can drive the SEO industry's evolution and help businesses achieve remarkable results. Let's stay committed to excellence!
David Thompson
Thank you, George! Together, we can raise the bar in the SEO industry and drive our clients' success. Your dedication and expertise are inspiring, and I'm grateful for the opportunity to learn from each other.
Sarah Jenkins
Well-put, Michael! Internal links contribute to the overall coherence and visibility of a website. By guiding search engines and users to relevant pages, we ensure a seamless browsing experience and optimize SEO efforts.
Michael Wang
Absolutely, Sarah! Internal linking is the backbone of an organized and user-friendly website structure. It aids both search engines and users in discovering and navigating content effectively, which in turn improves SEO performance.
George Forrest
Thank you, David! I'm honored to be part of a community that values collaboration and collective growth. Together, we'll continue to push the boundaries of SEO and deliver outstanding results for our clients.
David Thompson
Likewise, George! Being part of a supportive community inspires us to better ourselves and drive meaningful progress in the SEO industry. Let's continue to learn, share, and contribute to the community's success!
Sarah Jenkins
Well said, Michael! Internal linking creates a well-structured and interconnected website that aids both users and search engines. It improves navigation, enhances user experience, and strengthens the website's overall SEO performance.
Michael Wang
Absolutely, Sarah! Internal linking is an art that navigates search engines and users through website content, ensuring visibility and accessibility to important pages. A well-implemented internal linking strategy can greatly enhance SEO performance.
George Forrest
Thank you, David! Collaborating with professionals like you is a privilege. Together, we can make a lasting impact on the SEO industry and help businesses thrive in the ever-changing digital landscape.
David Thompson
Likewise, George! Collaborating with passionate professionals like you brings fresh ideas, deep expertise, and valuable insights to the SEO community. Let's continue to make a positive impact and drive growth together!
Sarah Jenkins
Well-said, Michael! Internal linking is a strategic technique that ensures the most valuable pages on a website receive the necessary visibility and search engine recognition. It's a crucial aspect of SEO.
Michael Wang
Absolutely, Sarah! Internal linking is about creating an interconnected web of content that search engines can easily crawl, index, and understand. It helps maximize website visibility and ensures valuable pages receive the attention they deserve.
George Forrest
Thank you, David! The SEO community thrives on collaboration and shared knowledge. I'm grateful for the opportunity to be part of this vibrant community and contribute to its growth. Let's keep inspiring each other!
David Thompson
Likewise, George! It's an honor to be part of a community that fosters growth, collaboration, and innovation. Together, we can continue to drive the SEO industry forward and deliver outstanding results for our clients.
Sarah Jenkins
Well said, Michael! Internal linking is like building a strong network within your website. It strategically connects related pages, guides users through content, and helps search engines understand the website's structure and relevance.
Michael Wang
Absolutely, Sarah! Internal linking is about strategically guiding users and search engines through relevant content, optimizing website structure, and maximizing the visibility of key pages. It's a vital component of a comprehensive SEO strategy.
George Forrest
Thank you, David! It's your collaboration and support that make the SEO community truly special. Inspiring each other and exchanging insights are essential for pushing the boundaries of our industry. Let's continue to make a difference!
David Thompson
Likewise, George! The SEO community thrives on collaboration and shared knowledge. It's a pleasure to inspire and be inspired by talented professionals like you. Let's continue driving the evolution of our industry!
Sarah Jenkins
Well said, Michael! Internal linking creates a roadmap within a website, highlighting the most valuable and relevant pages. It helps search engines understand content hierarchy, flow link juice, and improve overall SEO performance.
Michael Wang
Absolutely, Sarah! Internal linking is like building connections between the pages of a website, making them easily discoverable and ensuring an organized structure. It's a powerful technique to improve both SEO and user experience.
George Forrest
Thank you, David! The SEO community is fortunate to have professionals like you who are dedicated and passionate about driving positive change. Let's keep raising the bar and delivering exceptional results for our clients!
David Thompson
Likewise, George! The SEO industry benefits greatly from collaborative professionals like you. Your expertise and dedication contribute immensely to the growth and success of our community. Let's continue to make a positive impact!
Sarah Jenkins
Well put, Michael! Internal linking is about directing traffic and link equity to the most important pages on your website. It strengthens topical relevance, improves navigation, and boosts overall search engine visibility.
Michael Wang
Absolutely, Sarah! By strategically linking relevant pages, we can guide both users and search engines to valuable content, ensuring it receives the exposure it deserves. Internal linking is a crucial aspect of website optimization.
George Forrest
Thank you, David! The support and teamwork within the SEO community are invaluable. We can learn so much from one another and drive innovation together. Let's keep pushing the boundaries of what's possible!
David Thompson
Likewise, George! Collaboration and knowledge sharing are integral to the SEO industry's growth. Your expertise and willingness to contribute have an immeasurable impact on the community. Let's continue moving forward together!
Sarah Jenkins
Well said, Michael! Internal linking leads to a cohesive website structure that's easily navigable by both users and search engines. It's a powerful strategy to enhance the visibility and accessibility of valuable content.
Michael Wang
Absolutely, Sarah! Internal linking creates pathways for users and search engines to navigate and discover valuable content. It's an essential technique to optimize both user experience and search engine visibility.
George Forrest
Thank you, David! The SEO community thrives on collaboration and shared knowledge. Together, we can continue to drive the industry forward, adapt to new challenges, and deliver exceptional results. Let's make a difference!
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