What should I choose for my online business promotion – PPC advertising strategy or organic SEO techniques?
As for me, the best way of running a fully performing online promotion strategy is using SEO techniques handled organically. Why? Simply because I would rather keep betting on a measurably more reliable and long-lasting marketing strategy driven by organic SEO techniques, rather than the commonest Pay-Per-Click advertising. Of course, it doesn’t necessarily mean that you should forget about those PPC ads once and for all. I mean that it can be still useful for you, namely in terms of giving a temporary boost to your overall Digital Marketing strategy – in case you can afford allocating a certain part of your total marketing budget for that.
Anyway, below I will give you a brief explanation for each of these well-known methods of online promotion. After all, it’s only up to you to decide in what major direction your business will be moving over time, right? All that being said, below let’s make a clear difference for you to take only fully informed decision and use exactly what fits your business needs and target objectives best way possible.
Pay-Per-Click Advertising Strategy vs. Organic SEO Techniques
PPC Advertising – is known as the traditional way of online advertising, when you are paying a given cash amount to effectively target a wider audience of your potential customers/buyers. Everything is quite simple – all you need is to specify a bid amount you’re willing and ready to pay Google. Ultimately, to be frequently displayed in the front of online users, who will see you shown within sponsored search sections upon a relevant keyword or a potentially winning search phrase you’re targeting with PPC ads – simply as long as you’re paying. That’s it.
Organic SEO Techniques, however, are actually available for every active webmaster or online business owner “free of charge.” To be more precise, you can be running a performing strategy in the Search Engine Optimization – either with your hands (of course, given that you’re ready and willing to invest your own time and effort in that ongoing and actually never-ending doing), or committing the whole task to the specialists. I mean that you can hire a qualified search optimization provider or get assisted with a full-stack Digital Marketing agency.
Basically, here are the main benefits of organic SEO for online business promotion:
- Given that SEO is an ongoing process that needs constant maintenance – it’s actual results will serve you for an equally onger period.
- You will never lose your hard-earned progress, at least instantly – as it inevitably happens when you stop paying for PPC advertising.
- Your website or blog will keep evolving in accordance with the search intents of the real users, and your current achievements with broader online exposure will never be lost. Of course, given that you completely stop working on SEO at least for several months – your ranking potential will start gradually wearing off over time. Nevertheless, I believe that getting on the top of relevant search with the right optimization strategy and organic SEO techniques would be your well-formed decision anyway, rather than keeping yourself bound with permanent budget spending for the sake of just temporary ranking progress.
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