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Come funziona l'algoritmo di classificazione dei prodotti di Amazon?

Da quando Amazon ha cambiato la sua politica verso le revisioni dei prodotti, anche le strategie di ottimizzazione sono cambiate. Non è più possibile generare recensioni incentivate utilizzando sconti, omaggi e altre tecniche di marketing per migliorare la classifica dei prodotti. Quindi, possiamo affermare che attualmente, l'unico modo per essere un venditore prospero su Amazon è aumentare le vendite. Compra come tu come venditore puoi aumentare le tue vendite di scorte? Esistono alcune tecniche di ottimizzazione pratiche che puoi testare per influenzare l'algoritmo di classificazione dei prodotti di Amazon a tuo favore.

Questo breve post ti servirà come guida per comprendere come funziona l'algoritmo di classificazione dei prodotti di Amazon. Conoscere i fattori che possono influire sulla tua posizione nella pagina dei risultati di ricerca di Amazon ti aiuterà a capire l'importanza della creazione di contenuti di qualità per i tuoi prodotti.

Amazon ranking factors

L'algoritmo di classificazione Amazon chiamato A9 serve a fornire i risultati di ricerca più pertinenti agli acquirenti che effettuano ricerche su questa piattaforma. Ha una struttura unica che è diversa dai sistemi di classificazione standard dei motori di ricerca. Prende dati dal database di Amazon per determinare la pertinenza del prodotto e non tiene conto dei fattori di rilevanza che eravamo abituati a vedere su altri motori di ricerca, come backlink, ottimizzazione off-site, ecc. L'algoritmo di Amazon ranking si concentra sulle vendite. La migliore cronologia delle vendite che hai, maggiore sarà la classifica nella pagina dei risultati di ricerca di Amazon. Inoltre, Amazon tiene in considerazione l'interazione dei clienti con il tuo annuncio. Può essere presentato nel numero e nella qualità delle recensioni, delle classifiche a stelle e delle domande. Amazon vuole massimizzare le sue entrate per cliente. Questo è il motivo per cui tiene traccia di tutte le precedenti ricerche dei clienti e tiene traccia dei prodotti su cui fanno clic dopo aver cercato il prodotto che hanno acquistato.

Quattro fattori primari possono influenzare la pertinenza del prodotto e la posizione in classifica. Diamo uno sguardo più da vicino a questi fattori.

  •  Cronologia vendite 

Amazon tiene traccia del numero di vendite che si ottengono su ciascun termine di ricerca mirato incorporato nel proprio elenco. La generazione di vendite nei termini di ricerca mirati indica a Amazon che il tuo prodotto è pertinente alle query degli utenti e merita di essere classificato su SERP. Ecco perché ha senso ottimizzare la tua inserzione con termini di ricerca che sono massimamente rilevanti per l'inventario che vendi. Quindi, prima di lanciare i tuoi prodotti sul mercato Amazon, devi condurre ricerche di parole chiave complete utilizzando software di ricerca professionale. Nella seconda fase, devi includere questi termini di ricerca nella tua scheda per attirare traffico mirato che molto probabilmente convertirà in vendite.

  •  Percentuale di clic 

La percentuale di clic è una metrica significativa che Amazon tiene in considerazione quando classifica prodotti. Serve come segnale di pertinenza e mostra la pertinenza della descrizione del prodotto alle domande degli utenti. Se la percentuale di clic dei clienti è elevata, puoi aspettarti un aumento delle vendite e un miglioramento delle classifiche. Tuttavia, non tutto in una volta. Ad esempio, se hai una frequenza di rimbalzo elevata, le tue possibilità di posizionarti in alto nella tua categoria sono ridotte.

  •  Prezzi 

Il prezzo è il fattore di classifica finale che ha un impatto diretto sulla posizione di quotazione su Amazon SERP. Come ho detto, Amazon cerca di massimizzare le sue entrate e fornire ai clienti i risultati di ricerca più pertinenti e accurati. I prodotti che hanno una buona storia di vendita e un prezzo competitivo stanno vendendo due volte di più di costosi inventari. Questo è il motivo per cui ti consiglio di tenere traccia della politica dei prezzi nella tua nicchia e di fornire un costo leggermente inferiore alla media. Darà un sostanziale impulso iniziale ai tuoi prodotti e ti aiuterà a generare recensioni più positive e organiche.

Igor Gamanenko
Thank you all for your comments and insights on this topic. I appreciate your engagement.
Alexandra
The classification algorithm of Amazon products is an interesting topic to discuss. It's a key factor that greatly influences product visibility and sales.
Eric
I agree, Alexandra. Amazon's algorithm impacts how products are ranked in search results, so understanding its factors is crucial for sellers.
Emily
Personally, I've noticed that product reviews and ratings play a significant role in the classification of products on Amazon.
Greg
That's true, Emily. Positive reviews and higher ratings signal to Amazon that a product is popular and desirable, leading to better rankings.
Mike
Another important factor is the product's relevance and match to customer search queries. Keywords and optimized product titles matter.
Igor Gamanenko
Great points, everyone! Reviews, ratings, and product relevancy indeed have a significant impact on Amazon's classification algorithm.
Julie
I've heard that sales velocity also plays a role. The higher the sales of a product, the better its chances of ranking well.
Olivia
Agreed, Julie. Sponsored ads can boost a product's visibility and sales, positively influencing its classification by the algorithm.
David
Definitely, Julie. Sales velocity indicates product popularity and can positively influence the algorithm's classification.
Sarah
Pricing and promotional offers might also affect product rankings. Discounts or special deals could attract more customer interest.
Daniel
Absolutely, Sarah. Discounts and promotions can attract more customers, creating a snowball effect on a product's popularity and rankings.
Igor Gamanenko
Absolutely, Sarah! Pricing and promotions can impact sales and customer engagement, indirectly influencing product classification.
Nathan
I think external factors like social media buzz and external advertising can also influence the visibility and classification of products on Amazon.
Igor Gamanenko
You're right, Nathan. External factors can create a buzz around a product, leading to increased sales and potentially better rankings.
Linda
I believe some product categories might have specific factors that affect their classification. It's not a one-size-fits-all algorithm.
Igor Gamanenko
Good point, Linda. Certain product categories and niches have unique factors that Amazon's algorithm considers for accurate classification.
Samuel
I've noticed that products with more detailed and informative descriptions tend to perform better. It helps customers make informed choices.
Michael
Samuel, I agree. Clear and concise descriptions with relevant information make it easier for customers to decide and improves product rankings.
Igor Gamanenko
Thanks for sharing your observation, Samuel. Detailed product descriptions can enhance customer experience and potentially improve rankings.
Monica
I think having high-quality product images also makes a difference. Clear and attractive visuals help customers understand the product better.
Jennifer
Monica, quality product images are crucial, especially in industries like fashion, where visuals significantly influence purchase decisions.
Igor Gamanenko
Indeed, Monica. High-quality images contribute to the overall customer experience, making a product more appealing and potentially boosting rankings.
Igor Gamanenko
Thank you all for your valuable input. It's been a insightful discussion on various factors that can influence the classification of products on Amazon.
Christine
Igor, what would you say is the most influential factor in Amazon's product classification algorithm?
Igor Gamanenko
That's a great question, Christine. While it's hard to pinpoint one definitive factor, I believe product reviews and ratings carry substantial weight in the algorithm.
Christine
I see. Thank you for your response, Igor. Reviews can indeed make or break a product's success on Amazon.
Joshua
Igor, do you think external marketing efforts like off-Amazon advertising have a significant impact on product classification?
Igor Gamanenko
Great question, Joshua. External marketing efforts can contribute to a product's popularity and sales, indirectly improving the algorithm's classification.
Joshua
Thank you for your insight, Igor. It's interesting to consider the broader impact of marketing efforts on Amazon's algorithms.
Lisa
Igor, what's your take on the impact of pricing strategy on product classification?
Igor Gamanenko
Good question, Lisa. Pricing strategy, especially competitive pricing or promotional offers, can drive sales and positively influence the algorithm's classification.
Lisa
Thank you for your response, Igor. It's clear that pricing plays a significant role in the dynamics of product rankings.
Robert
Igor, how do you think Amazon's algorithm handles seasonal products that have surges in demand during specific periods?
Igor Gamanenko
Good question, Robert. Amazon's algorithm likely considers the demand patterns and adjusts classifications based on the seasonality of products.
Robert
Thank you for your response, Igor. It's reassuring to know that seasonality is taken into account in the algorithm.
Maria
Igor, do you think the algorithm treats all product categories equally, or are there category-specific factors at play?
Igor Gamanenko
That's a great question, Maria. Amazon's algorithm may have category-specific factors to accurately classify products based on the nature of each category.
Maria
Thanks for your response, Igor. It makes sense that product classification varies across different categories.
Jacob
Igor, what actions can sellers take to optimize their product classification on Amazon?
Igor Gamanenko
Great question, Jacob. Optimizing product titles, descriptions, reviews, and images can positively impact how Amazon's algorithm classifies and ranks products.
Jacob
Thank you for your response, Igor. It's helpful to know the key areas where sellers can focus their optimization efforts.
Sophie
Igor, what are your thoughts on the role of customer feedback and seller responsiveness in product classification?
Jacob
Igor, do you have any suggestions regarding how sellers can effectively optimize product images for better classification?
Igor Gamanenko
Excellent question, Sophie. Customer feedback and seller responsiveness reflect overall customer satisfaction, potentially influencing product classification.
Sophie
Thank you for your response, Igor. It's crucial for sellers to prioritize customer feedback and promptly address any concerns.
Daniel
Igor, do you think there's a component of the algorithm that tries to balance between established brands and emerging sellers?
Sophie
Igor, are there any recommendations for emerging sellers to improve their product classification despite having less established brands?
Igor Gamanenko
Good question, Daniel. While Amazon's algorithm aims for fair competition, there might be factors considering both established brands and emerging sellers.
Daniel
Thank you for your response, Igor. Maintaining a balanced environment for sellers of all sizes is important for healthy marketplace dynamics.
Julia
Igor, how frequently does Amazon update its product classification algorithm?
Igor Gamanenko
Great question, Julia. Amazon continuously refines its algorithm based on user behavior, feedback, and changing market dynamics.
Julia
Thank you for your response, Igor. It's good to know that Amazon keeps adapting to improve product classification.
Adam
Igor, can you share any insights on how the algorithm handles products with similar attributes and functionality?
Igor Gamanenko
Certainly, Adam. Amazon's algorithm likely considers various factors like customer reviews, sales history, and additional data to differentiate products with similar attributes.
Adam
Thank you for the explanation, Igor. It's interesting to see how the algorithm distinguishes among similar products.
Natalie
Igor, are there any best practices for sellers to stay up-to-date with the changes in Amazon's classification algorithm?
Igor Gamanenko
Great question, Natalie. Staying informed through Amazon's seller resources, community forums, and industry publications is crucial to adapt to algorithm changes.
Natalie
Thank you for your response, Igor. Keeping up with algorithm changes is essential for sellers to maintain their competitive edge.
Nicole
Igor, is there any way for sellers to directly influence or adjust the product classification algorithm?
Igor Gamanenko
Good question, Nicole. While sellers cannot directly adjust the algorithm, they can optimize their product content to align with the factors considered by the algorithm.
Nicole
Thank you for your response, Igor. Sellers should focus on optimizing their content rather than trying to alter the algorithm directly.
Ryan
Igor, do you expect any significant changes in Amazon's product classification algorithm in the near future?
Igor Gamanenko
Interesting question, Ryan. While I can't predict specific changes, Amazon will likely continue evolving the algorithm to enhance relevance and customer experience.
Ryan
Thank you for your response, Igor. We'll keep an eye on any developments that may impact product classification.
Alexandra
Igor, as a representative from Semalt, do you have any insights on how brand reputation affects product classification?
Igor Gamanenko
Absolutely, Alexandra. Brand reputation plays a crucial role. Positive brand recognition, trust, and customer perception can positively impact product classification.
Alexandra
Thank you for your response, Igor. Brand reputation is undoubtedly a key factor that brands should focus on to optimize their product classification.
Igor Gamanenko
You're welcome, Alexandra. Building and maintaining a positive brand reputation is essential for long-term success on Amazon.
Igor Gamanenko
Of course, Sophie. Emerging sellers can focus on optimizing their listings, providing excellent customer service, and utilizing strategic marketing efforts to improve product classification.
Sophie
Thank you for your response, Igor. It's reassuring to know that emerging sellers have opportunities to improve their visibility and classification.
Igor Gamanenko
You're welcome, Sophie. Amazon provides a level playing field for all sellers to compete and succeed, regardless of their brand size.
Michael
Igor, do you think Amazon's algorithm considers seller performance metrics, such as on-time shipping and low order defect rates?
Igor Gamanenko
Absolutely, Michael. Seller performance metrics reflect the ability to meet customer expectations, and Amazon's algorithm likely considers them in product classification.
Michael
Thank you for your response, Igor. Maintaining excellent seller performance is crucial for Amazon sellers.
Igor Gamanenko
You're welcome, Michael. Maintaining a high level of customer satisfaction is essential for long-term success and improved product classification.
Emma
Igor, do you have any final advice for sellers who want to optimize their product classification on Amazon?
Igor Gamanenko
Definitely, Emma. Continuously improving product content, staying informed about algorithm changes, and ensuring customer satisfaction are key for successful product classification on Amazon.
Emma
Thank you for your valuable insights, Igor. Your advice will be helpful for sellers aiming to excel on Amazon.
Igor Gamanenko
You're welcome, Emma. I'm glad I could provide helpful insights. Wishing all sellers the best in optimizing their product classification!
Mark
Igor, thanks for initiating this insightful discussion. Understanding Amazon's product classification algorithm is vital for sellers to succeed on the platform.
Igor Gamanenko
You're welcome, Mark. I'm glad you found the discussion insightful. Helping sellers navigate Amazon's algorithms is always a priority.
Igor Gamanenko
Certainly, Jacob. Utilizing high-resolution product images, consistent quality, and showcasing the product from different angles can improve image optimization and classification.
Jacob
Thank you for your response, Igor. I'll make sure to pay attention to these image optimization practices.
Hannah
Igor, do you think factors like the number of questions answered or participation in the customer Q&A section affect the algorithm's classification?
Igor Gamanenko
Interesting question, Hannah. While I can't confirm the exact weight, active participation and responsiveness in the Q&A section likely contribute positively to product classification.
Hannah
Thank you for your response, Igor. Encouraging customer engagement and responsiveness seems beneficial for sellers.
Oliver
Igor, in your opinion, what's the most surprising factor that can affect product classification on Amazon?
Igor Gamanenko
Great question, Oliver. While not surprising, the impact of customer reviews and ratings is particularly significant in influencing product classification.
Oliver
Thank you for your response, Igor. Customer feedback truly holds immense power in shaping a product's performance on Amazon.
Rachel
Igor, do you think the algorithm is biased towards products fulfilled by Amazon rather than third-party sellers using FBA?
Igor Gamanenko
Interesting question, Rachel. Amazon values customer satisfaction regardless of fulfillment method, so it's unlikely that the algorithm is biased in favor of its own fulfillment services.
Rachel
Thank you for your response, Igor. It's good to know that the algorithm treats all sellers fairly regarding fulfillment methods.

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