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Quali sono i consigli pratici di Amazon per trovare termini di ricerca mirati?

Le entrate medie di Amazon per l'anno precedente sono $ 34 miliardi. Il fondatore di Amazon Jeff Bezos è riconosciuto come la persona più ricca del mondo. Queste cifre continuano a crescere ogni mese, quindi sarà una decisione intelligente al 100% iniziare la tua attività su questa piattaforma o usarla come mercato aggiuntivo. La dimensione della sezione dipende dalla visibilità dei tuoi prodotti nella pagina dei risultati di ricerca di Amazon e dalla conversione della scheda. L'ottimizzazione dei motori di ricerca di Amazon aiuta a risolvere entrambi questi problemi.

Per fare in modo che il tuo annuncio venga trovato su Amazon, dovresti iniziare con una ricerca completa di parole chiave. Puoi farlo manualmente utilizzando il sistema di ricerca di Amazon o automaticamente con l'aiuto di strumenti di ricerca di parole chiave di terze parti. Ti consiglio di utilizzare entrambi i metodi di ricerca delle parole chiave per ottenere i dati più precisi.

Come trovare i tuoi prodotti trovati su Amazon search?

Per condurre ricerche di parole chiave su Amazon basandosi unicamente sui tuoi sforzi, devi inserire le prime lettere del termine di ricerca mirato nella casella di ricerca di Amazon. Dopodiché, il sistema ti fornirà un suggerimento automatico basato sulle popolari query dell'utente. Guarda attraverso questi suggerimenti per distinguere quelli più rilevanti. Inoltre, dovresti prestare la tua attenzione ai prodotti e alle categorie correlati per ottenere più idee per le parole chiave. I termini di ricerca mirati possono anche essere incorporati nei titoli e nelle descrizioni dei prodotti. Questo è il motivo per cui dovresti leggere attentamente tutti gli elenchi pertinenti per distinguere i termini di ricerca per i quali ti puoi classificare. Usando questo metodo, troverai principalmente termini di ricerca generali. Tuttavia, se si desidera ottenere parole chiave a lunga coda meno competitive, è necessario implementare strumenti di ricerca di parole chiave automatizzati disponibili sul Web.

Tra i software automatici progettati specificamente per la ricerca di parole chiave di Amazon, posso distinguere quanto segue:

  •  Keyword Inspector 

It è una piattaforma online professionale che offre alcune possibilità ai venditori di Amazon, inclusa l'opzione di ricerca di parole chiave commerciali. Questa funzione offre l'opportunità di verificare i nuovi termini di ricerca TOP su base giornaliera o settimanale. Per utilizzare questo strumento è necessario acquistare crediti per lo strumento che si desidera utilizzare o acquistare un abbonamento mensile.

  •  Keyword Tool 

Questo strumento di ricerca per parole chiave è progettato non solo per la ricerca di parole chiave di Amazon, ma anche per Google, App Store e altre ricerche motori. Un utente può facilmente passare da una piattaforma all'altra. Devi inserire la tua parola chiave mirata e il sistema ti fornirà un elenco di suggerimenti pertinenti basati su di esso. Se desideri accedere a funzioni più avanzate, puoi pagare l'opzione Strumento per le parole chiave Pro per Amazon.

  •  Semalt Amazon SEO 

Semalt Amazon SEO è uno strumento di ottimizzazione e ricerca di parole chiave contemporaneamente. Serve ad attirare traffico mirato dalla ricerca di Google in quanto la maggior parte dei venditori inizia la sua ricerca di prodotto lì, e solo successivamente trasferita al motore di ricerca di Amazon. Aiuta a migliorare la posizione delle schede di prodotto nella pagina dei risultati di ricerca conducendo campagne di link building efficaci. Inoltre, ti fornisce suggerimenti di parole chiave per generare vendite basati su ricerche di mercato e analisi della concorrenza. I processi di ricerca delle parole chiave utilizzano specialisti SEO Semalt professionali che ti inviano rapporti settimanali. Non ci sono costi nascosti o costi aggiuntivi. Tutto ciò che ti serve è pagare un abbonamento annuale.

  •  Google Keyword Planner 

Google Keyword Planner può essere utilizzato anche per l'ottimizzazione dell'elenco Amazon. Può fornirti i dati necessari per incrementare le vendite del tuo inventario Amazon. È gratuito, semplice da usare e ti offre la possibilità di scaricare i tuoi rapporti. Implementando questo strumento, puoi monitorare e confrontare le tendenze delle parole chiave con Google Keyword Planner per anticipare le tendenze quotidiane dei prodotti.

Come aumentare il tasso di conversione del tuo business sul mercato Amazon?

La conversione avviene quando gli utenti ti trovano e decidono di diventare tuoi clienti. Del tuo elenco di prodotti non dà loro un motivo per rimanere, saranno più propensi a lasciare, il che significa che la descrizione del prodotto non è pertinente. Amazon ridurrà il tuo grado, il che significa una perdita finanziaria per te. Questo è il motivo per cui dovresti creare la tua inserzione per i tuoi potenziali clienti, non per i robot. Rendilo descrittivo, leggibile e utile. Rispondi a tutte le possibili domande degli utenti nella descrizione e nei punti elenco per dare loro una chiara comprensione di ciò che otterranno acquistando il tuo inventario. È una grande arte realizzare una copia entusiasmante e coinvolgente, inclusi i termini di ricerca mirati. Il tuo primo compito di ottimizzazione è rendere felici sia i tuoi clienti che i robot.

  •  Titolo 

Un titolo è la parte più significativa della lista che aiuta i clienti a determinare se devono seguire il collegamento del prodotto, o non. Le linee guida per l'ottimizzazione del titolo di Amazon sono presentate sulla pagina Amazon Seller Central. Non voglio ripetere questa informazione. Tutto quello che devi sapere è che il tuo titolo dovrebbe essere il più descrittivo possibile. A mio parere, il titolo Amazon ideale ha la seguente struttura: "termine di ricerca principale" + "nome di marca" + "3 termini di ricerca mirati con volume di ricerca elevato" + "quantità di proposte" + "quantità o altre caratteristiche del prodotto, se applicabile."

  •  Prezzo 

Il prezzo funge da fattore di ranking essenziale su Amazon per aiutare i venditori ad attirare più clienti e incrementare le vendite. Assicurati che il tuo prezzo sia credibile e corrisponda alla qualità dei prodotti o dei servizi che offri. Per attirare più clienti, devi fornire loro un prezzo leggermente inferiore alla media del mercato. Ad esempio, puoi offrire loro uno sconto di $ 10 se effettuano un acquisto in questo momento. È una buona idea limitare il tempo della tua proposta di sconto. Un altro trucco di marketing intelligente è quello di creare codici promozionali per sconti modesti per premiare l'acquisto di più unità. La riduzione dei prezzi è una buona iniziativa con moderazione, ma è necessario assicurarsi che l'affare non chiami il valore in questione o svalutare il marchio.

  •  Foto 

L'ottimizzazione del titolo aiuta i clienti a trovarti nella pagina dei risultati di ricerca, ma il tuo le foto dei prodotti li fanno clic sulla tua inserzione anziché su altri. Amazon ti offre l'opportunità di caricare sette foto del tuo prodotto. Non perdere le tue opportunità di vendita e usale tutte correttamente per vincere più vendite. La tua immagine del prodotto principale dovrebbe essere su sfondo bianco. L'oggetto di vendita dovrebbe riempire non meno dell'85% del fotogramma. L'immagine principale dovrebbe essere seguita da tre diverse immagini di dettaglio su bianco. Queste foto ti danno l'opportunità di mostrare tutte le caratteristiche del prodotto, la sua consistenza e le dimensioni reali. Dopo ciò, è necessario caricare altre tre immagini con stile di vita o scatti di beneficio. Potrebbero essere necessarie le foto delle persone che utilizzano il tuo inventario, i vantaggi evidenti del prodotto, ecc.

Jason Adler
Thank you for reading my article on 'Suggerimenti per la ricerca di Amazon Suggerimenti - Come scegliere i termini di ricerca mirati per Amazon?' I hope you found it informative and helpful. If you have any questions or need further clarification, please feel free to ask!
Michael
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Jason Adler
Thank you, Michael! I'm glad the article helped you with optimizing your product listings on Amazon. If you have any specific questions or need more guidance, please let me know, and I'll be happy to assist you!
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Jason Adler
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Jason Adler
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Jason Adler
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Jason Adler
Thank you, Liam! I'm glad my article could provide you with a better understanding of choosing the right search terms for your Amazon product listings. If you have any more questions or need further assistance, feel free to ask. I'm here to help you!
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Jason Adler
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Sophie
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Jason Adler
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Jason Adler
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Jason Adler
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Jason Adler
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Jason Adler
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Jason Adler
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Jason Adler
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Lucas
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Jason Adler
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Jason Adler
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William
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Jason Adler
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Scarlett
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Jason Adler
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Henry
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Jason Adler
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Jason Adler
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Daniel
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Jason Adler
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Ava
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Jason Adler
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Jason Adler
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Jason Adler
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Jason Adler
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Jason Adler
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Jason Adler
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Jason Adler
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Emily
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Jason Adler
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Jason Adler
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Jason Adler
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Samuel
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Jason Adler
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Jason Adler
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Jason Adler
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Mila
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Jason Adler
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Jason Adler
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Victoria
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Jason Adler
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Jason Adler
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Sophie
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Jason Adler
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Leo
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Jason Adler
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Zoe
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Jason Adler
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Samuel
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Jason Adler
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Abigail
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Jason Adler
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Oscar
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Jason Adler
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Grace
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Jason Adler
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James
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Jason Adler
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Ava
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Jason Adler
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Henry
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Jason Adler
Thank you, Henry! I'm thrilled to hear that my article was a game-changer for you, and you found the tips on selecting targeted search terms for Amazon invaluable. If you have any further questions or need more assistance, please feel free to ask. I'm here to support you!
Scarlett
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Jason Adler
Thank you, Scarlett! I'm glad you found my article offering practical and actionable advice on choosing targeted search terms for Amazon. If you have any more questions or need further guidance, feel free to ask. I'm here to help you!

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