What should you know about basic SEO marketing strategies?
There is a typical situation when companies that establish their business online are faced with the necessity of creating a winning SEO marketing strategy. To become visible on search businesses need quality marketing and branding services. It is the only way to outsmart the competitors and dominate Google SERP by targeted search terms.
An effective marketing campaign requires a professional approach. You won’t get the same quality results conducting marketing by yourself. That is why you may be looking for someone to execute a marketing strategy or provide creative work, such as designing branded materials, advertising campaign setting, SEO content writing, and web development. It is when many businesses reach out to marketing consultants.
There are both outsource and in-house marketing consultants who can help you with your online business development. Generally speaking, a marketing consultant is an outside advisor developing and directing a strategy for all the deliverables. It means that these specialists mainly focus on the high-level strategies, and leave you to do the heavy lifting of executing these marketing tasks.
Remember that hiring a marketing agency or consultant, you should make an accent on the professionality of specialists you are going to work with and their company name. You need to check their portfolio and contact with the clients they have worked with. Avoid companies that do not have any proofs of their professionality. There are a lot of fraudulent agencies that just want to swindle money from their clients.
SEO marketing pricing strategies
Typical SEO marketing strategies are based on one of two models. They may charge either by an hourly consulting rate or on a project-by-project basis. The first method is the most commonly used one. It is popular among marketing service providers and small/ middle-sized businesses. You always know how much you will be charged and for what amount of executed work. However, this pricing model won’t go for big online projects that require lasting cooperation.
The fees on hourly optimization services tend to be between $65 - $200 per hour. Hourly SEO marketing services may vary in price depending on overhead, demand, and resume. For the average marketing consultant, fees are most common in the $100 - $175 per hour range. This average cost is much higher than an hourly salary of in-house marketing and SEO specialists. What you should do is to consider all the aspects that go into the project. The real reasoning of hiring in-house SEO or outsourcing this task boils down to the true cost of a project.
An experienced marketing strategist may demand the salary of $100k to $150k per year, while marketing coordinator can cost you from $40k to $80k per year. It means that an hourly rate of these specialists is between $30 - $50. However, you should take into account that you will need to pay for equipment, office space, vacations, sick leaves, etc. All these factors substantially increase the cost of in-house SEO. However, this rate is probably lower than a consultant’s hourly fee.
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