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¿Cómo funciona el algoritmo de clasificación de productos de Amazon?

Desde que Amazon ha cambiado su política hacia las revisiones de productos, las estrategias de optimización también han cambiado. Ya no es posible generar revisiones incentivadas utilizando descuentos, obsequios y otras técnicas de marketing para mejorar el rango de su producto. Por lo tanto, podemos afirmar que actualmente, la única forma de ser un vendedor próspero en Amazon es aumentar sus ventas. ¿Compre cómo usted, como vendedor, puede aumentar sus ventas de inventario? Existen algunas técnicas de optimización prácticas que puede probar para afectar el algoritmo de clasificación de productos de Amazon a su favor.

Esta breve publicación le servirá como guía para comprender cómo funciona el algoritmo de clasificación de productos de Amazon. Conocer los factores que pueden afectar su posición en la página de resultados de búsqueda de Amazon lo ayudará a comprender la importancia de crear contenido de calidad para sus productos.

Factores de clasificación de Amazon

El algoritmo de clasificación de Amazon que se llama A9 sirve para proporcionar los resultados de búsqueda más relevantes a los compradores que buscan en esta plataforma. Tiene una estructura única que es diferente de los sistemas de clasificación de los motores de búsqueda estándar. Toma datos de la base de datos de Amazon para determinar la relevancia del producto, y no tiene en cuenta los factores de relevancia que solíamos ver en otros motores de búsqueda, como los vínculos de retroceso, la optimización fuera del sitio, etc. El algoritmo de clasificación de Amazon se concentra en las ventas. Cuanto mejor sea el historial de ventas, mayor será su clasificación en la página de resultados de búsqueda de Amazon. Además, Amazon tiene en cuenta la interacción de los clientes con su listado. Se puede presentar en cantidad y calidad de revisiones, clasificaciones de estrellas y preguntas. Amazon quiere maximizar sus ingresos por cliente. Es por eso que rastrea todas las búsquedas anteriores de los clientes y rastrea en qué productos hacen clic después de buscar qué producto terminan comprando.

Cuatro factores principales pueden afectar la relevancia del producto y la posición de rango. Echemos un vistazo más de cerca a estos factores.

  •  Historial de ventas 

Amazon realiza un seguimiento de la cantidad de ventas que obtiene en cada término de búsqueda específico que se incorpora a su lista. Generar ventas en los términos de búsqueda específicos es una indicación para Amazon de que su producto es relevante para las consultas de los usuarios y merece un alto puntaje en SERP. Es por eso que tiene sentido optimizar su listado con términos de búsqueda que sean lo más relevantes para el inventario que vende. Entonces, antes de lanzar sus productos en el mercado de Amazon, debe llevar a cabo una investigación exhaustiva de palabras clave utilizando un software de investigación profesional. En la segunda etapa, debe incluir estos términos de búsqueda en su listado para atraer tráfico específico que muy probablemente se convierta en ventas.

  •  Tasa de clics 

Tasa de clics es una medida importante que Amazon tiene en cuenta al clasificar productos. Sirve como la señal de relevancia y muestra qué tan relevante es la descripción de su producto para las consultas de los usuarios. Si el porcentaje de clics de los clientes es alto, puede esperar un aumento de las ventas y una mejoría de las clasificaciones. Sin embargo, no todos a la vez. Por ejemplo, si tiene un índice de rebote alto, sus posibilidades de obtener un alto puntaje en su categoría se reducen.

  •  Precios 

El precio es el factor de clasificación final que tiene un impacto directo en la posición del listado en Amazon SERP. Como mencioné, Amazon trata de maximizar sus ingresos y proporcionar a los clientes los resultados de búsqueda más relevantes y precisos. Los productos que tienen un buen historial de ventas y un precio competitivo están vendiendo dos veces más que el inventario caro. Es por eso que le aconsejo que haga un seguimiento de la política de precios en su nicho y proporcione un costo un poco inferior al promedio. Le dará un impulso inicial sustancial a sus productos y lo ayudará a generar revisiones más positivas y orgánicas.

Elena
Great article! I found the information about Amazon's product classification algorithm very interesting. Can you explain more about how the algorithm determines the ranking of products?
Igor Gamanenko
Thank you, Elena! I'm glad you found the article interesting. Amazon's product classification algorithm takes into account several factors, including sales performance, customer reviews, product relevance, pricing, and availability. The algorithm analyzes various data points to determine the ranking of products on Amazon's platform.
David
I've noticed that some products have higher rankings even if their reviews are not as good as others. How does that work?
Igor Gamanenko
Hi David, that's a great observation. While customer reviews are an important factor in Amazon's product ranking algorithm, they are not the sole determining factor. Amazon also considers factors like sales velocity, product relevance, and other performance metrics. This allows Amazon to showcase products that are currently popular and in demand, even if their reviews may not be as high.
Sara
Interesting article! I've always wondered why some products from lesser-known brands have higher rankings than those from more established brands. Can you shed some light on that?
Igor Gamanenko
Hi Sara, thank you for your question. Amazon's product ranking algorithm aims to provide customers with a diverse range of options. It considers various factors like sales performance, customer reviews, relevance, and competitiveness. This means that products from lesser-known brands can still have a chance to rank high if they perform well in these areas and meet customer needs.
Michael
I've noticed that sometimes the same product can have different rankings in different categories. How does the algorithm handle this?
Igor Gamanenko
Hi Michael, you're right. Amazon's product ranking algorithm takes into account the specific category in which a product is listed. Different categories may have different competition levels and customer preferences, which can influence the product rankings. The algorithm adjusts its criteria accordingly to ensure that the most relevant and popular products are featured within each category.
Sophia
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