Do you know what trends can be expected in Media Marketing & Social SEO services this year?

No wonder that 2018 will inevitably bring a lot of changes in the world of Social Media and SEO services related to this area. And no need to say that those old days when Facebook itself seemed to be like something that only teenagers care about had passed long ago. Nowadays, the industry is rapidly developing to bring a lot of new trends and changes for online business, and the way of promoting products or services over there. Seriously, the modern realm of Social Media is literally crowded by millions of potential customers looking for what they need or just browsing to learn more about what they are really interested in. And now it makes Media Marketing and Social SEO services even more important for the modern online business (particularly when such project is of just moderate or small scale) – simply because every active entrepreneur investing enough time and effort can have a pretty good advantage over the rest of his closest niche competitors. So, it means that every business should pay attention to the major trends currently observed over there, as well as the most considerable shifts to be reasonably expected throughout this year. All that being said, below I’m going to outline a couple of the most important trends in media promotion, and some generally expected ways of the further development to be seen in the world of Social SEO services this year. So, here is all you need to know on this occasion.

Foresight Tips for Media Marketing and Social SEO Services in 2018 

Given that you want to stay well-prepared to act proactively with your own online business, here is what you should keep in mind to shake up your game in Social Media the right way. Above all, remember to keep tracking the major demands and sentiments prevailing over your main target audience that is hanging out on the world’s top popular platforms, as well as what exactly your potential customers are doing over there. At the same time, however, keep in mind that your own performing strategy in Media Marketing (or personally tailored Social SEO services you are probably considering to get) – should always be revolving mainly around your company itself and the live users you’re addressing to. In other words, trends aside, it doesn't necessarily mean that you must rely on them under any circumstances. So, all you need is just to make sure you’re focusing greater attention precisely on those trends that would most likely affect existing customer demand in your niche, as well as the rest of primary market sentiments to be commonly driving purchase intents of your potential clients with the highest probability. That’s it.

Brief Outlook for Media Marketing and Social SEO Services 

Blurring Personality and Growing Scope of One-Stop Functionality

The world’s top popular Social Media websites are going to be even more aligned and unified in terms of their functionality. Seriously, when one platform releases a great feature that seems to be really appealing the current needs/demands of the audience, the rest of platforms would often be likely just to follow suit, right? So, when it comes to handy features that work well (for example, that well-known “Snapchat” feature), namely Facebook and Instagram decided to work on creating essentially the same thing – simply trying to figure out how to mimic it on their own Social Media platforms. In the same way, being encouraged with the increasing number of users making measurably longer posts on Tumblr and the same Facebook, Twitter itself has recently decided to double its existing character limit. Therefore, I believe it’s actually only a matter of time before the world’s top popular Social Media websites completely lose their “personality” – as now most of them no longer care about being unique, focusing more on giving people whatever they want to have and making it all available in the same place. 

Bottom Line

For Media Marketing, niche-oriented online business and Social SEO services, such blurring uniqueness among the world’s top visited platforms and growing scope of their policy in would-be “one-size-fits-all” functionality, it means that:

• Your business with its primary Social Media strategies should be ready to start adapting to every single feature, which is rapidly gaining in popularity among the audience. Be ready for taking flexible action on each given platform, where you’re currently running an effective online promotion or building wider public awareness.
• Note, however, that it doesn’t necessarily mean that you must immediately respond to all visible changes anyway. The thing is that in many cases it would be worth waiting for some time – simply to see what actually sticks, and what is probably going to lose momentum over time. After all, a certain number of such attempts to scrap a given popular feature are always exposed to significant risk of failure, right?
• Keep tracking your audience of potential clients, and the most recent modes of their interaction with each target Social Media website. Doing so, try not to skip any really promising brand-new approach that would be warranted to successfully outreach and convert more undeveloped clients over there into the real buyers.

Live Videos and Increasing Importance of Visualization in Social SEO Services

Of course, it may seem like a no-brainer, because video content has already become a big part of today’s Social Media activities aimed at creating a stronger brand name of the business, in line with doing best to successfully outreach the right part of the audience. Therefore, I believe that despite the fact that this is far from being a really new take, similarly to the previous years, the increasing importance of video is going to be further proclaimed in 2018. That's why I decided to include the increasing importance of live video in particular – as it still drives the modern world of Media Marketing and Social SEO services, with their effective and rapid growth as more interactive and definitely engaging mode of online promotion.

Bottom Line

• Focus more on launching ongoing live video promotion on Social Media – make most out of your customer outreach using at least Facebook social network and YouTube video hosting (which is actually known as the world’s second most visited website).
• Try Facebook Live for showing up right among the feeds of your followers and subscribers. Make it possible to maintain a fruitful real-time conversation with your audience – monitoring your feedback and responding to every question in a timely manner.
• With YouTube Live feature, you can also improve your user engagement – not only responding to comments and providing feedback, but also hanging onto the additional promotion that can follow your initial video record. Doing so, remember that allowing your audience to interact with your business profile directly in the moment – is probably the best option for getting better engagement that is always paying off.

Some Miscellaneous Stuff – Influencer Marketing, Messaging, and New Players

Also, here is some miscellaneous stuff with the rest of trends and changes you can reasonably expect for Media Marketing and Social SEO services in 2018. Use the following simple ideas and practical suggestions to make most out of your current strategy in online business promotion via popular Social Media:

• Influencer Marketing – given that reaching out often becomes a truly big challenge on Social Media, particularly for growing brands, applying for Influencer Marketing can sometimes become a real salvation for small business owners. Considering that the existing market environment keeps evolving into even more competitive one, the trend in looking for success with Influencer Marketing is more likely to keep moving on. After all, here is just one cold figure for you to be fully well-informed – the thing is that according to the last year’s survey, something around 93% of the online brands reconfirmed the fact that Influencer Marketing had proven to be definitely effective for their overall business growth over time.

• Messaging – for now, the world’s top popular platforms and messaging apps are still recognized by many digital marketers as fully untapped opportunities, I should admit. Let’s face it – there are loads of people using such software daily. Many of them are spending hours on various messaging sites and online services, such as WeChat (with nearly 1 billion of active users registered in China), as well as, for example, Messenger, WhatsApp, and Skype itself. That way, consider applying at least for marketing chatbots, or sponsored messages for effectively showcasing yourself to the main target audience.
• New Players – this year, it’s generally expected that there would be a massive flow of newly-released startups related to Media Marketing, and new Social SEO services. Make sure to stay always up-to-date with every considerable project promising to become a big hit for the whole market. That way, don’t forget to pay enough attention to surging industry of virtual and augmented reality – keep your eyes open, as maybe it will be something absolutely new that nobody can predict, right?