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Amazon SEO

Qual é a essência do mecanismo de classificação Amazon BSR?

by
Feb 01, 2018

Você já se perguntou como a Amazon nos conta o que está vendendo? Eles usam um sistema de classificação especial que é chamado de classificação de vendas, ou como é mais comum no ranking Best Seller. É um sistema bastante fácil de entender. Ele serve para comparar produtos dentro de uma determinada categoria para determinar quem é o melhor vendedor e quem é o pior vendedor. O ranking de venda mais baixa mostra o produto mais bem comprado.

Lembre-se de que este sistema compara produtos de uma categoria. Não pode comparar produtos das categorias ou subcategorias relacionadas. Além disso, você deve estar ciente de que os produtos sem classificação não podem ser vendidos na Amazon. Você pode encontrar o ranking Amazon BSR na parte inferior da página de descrição do produto, em uma seção média de revisão do cliente. Aqui você pode verificar sua classificação de produtos na categoria de nível superior, bem como nas subcategorias relacionadas. Seu objetivo principal como vendedor de melhorar sua classificação na categoria de nível superior.

A Amazon classifica os produtos regularmente, atualizando continuamente sua lista de Best Seller Rank. Por exemplo, se um produto acabou de ser vendido, ele pode obter uma classificação mais alta na lista BSR em comparação com o inventário que vem diminuindo nesse momento. No entanto, você não deve ser confundido aqui. Se seus produtos estão vendendo bem em geral, isso não significa, obviamente, que o item está se vendendo bem entre outras coisas similares. BSR é uma medida muito isolante que não pode ser comparada com outras categorias.

Consideremos um exemplo. Por exemplo, você está vendendo ursos de peluche na Amazon, juntamente com outros vendedores. Se todos os vendedores, incluindo o mesmo, vendam a mesma quantidade de ursinhos de pelúcia no mesmo período, então você provavelmente não notará nenhuma alteração na classificação do Amazon BSR. Para ficar da multidão de seus concorrentes, você precisa vender pelo menos várias cópias por vez.

Fatores que afetam o ranking Amazon BSR

O ranking do produto é calculado pelo número de vendas recentes para um produto específico, bem como os dados de venda históricos relacionados a outros produtos da mesma categoria. Além disso, a Amazon leva em consideração as habilidades preditivas que ponderam o sucesso potencial de um produto. Este recurso de algoritmo pode explicar por que os produtos recentemente estabelecidos podem ser mais altos do que um produto lançado há vários anos.

Uma coisa que o ranking Amazon BSR nem sempre é indicado é o quão bem um item está sendo vendido entre outros itens similares. Geralmente, a Amazon seleciona várias categorias mais populares em que um determinado produto possui uma posição de alto escalão e apresenta a classificação do item na página do produto.

Existe o número de fatores que afetam o BSR e contribuem para o ranking orgânico na página de resultados de pesquisa da Amazon. Esses fatores incluem o histórico total de vendas, velocidade recente de vendas, anúncios da Amazon e repretabilidade.

As especialidades da Amazon afirmam que os vendedores precisam prestar mais atenção para empurrar seu inventário na página de resultados de pesquisa da Amazon, do que aumentar a classificação de um vendedor de produtos.

Kate Barmina
Thank you all for joining the discussion! In this article, we will explore the factors that can affect the Best Seller Rank (BSR) on Amazon. Let's dive in!
Laura Smith
Great topic, Kate! I think one significant factor that can affect BSR is the number of sales within a specific category. The more sales a product gets, the higher its BSR will be.
Robert Johnson
I agree with Laura. Sales velocity seems to play a vital role in BSR. The more frequently a product sells, the better its ranking becomes. Additionally, the competition within the category can also affect BSR. What do you think, Kate?
Benjamin Lee
Robert, I would also add that product visibility and discoverability on Amazon can impact BSR. Effective keyword optimization, well-crafted titles, and relevant product descriptions can help improve rankings.
Emily Thompson
I totally agree, Benjamin and Sophia! Alongside keyword optimization, leveraging influencer partnerships can add an extra layer of exposure and contribute to higher BSR.
Emily Thompson
I've noticed that product reviews have an impact on BSR as well. A product with higher ratings and positive reviews tends to rank better. Consumers trust products with good reviews over those with negative feedback.
Oliver Wilson
I agree with Emily. Reviews are crucial for buyers to decide whether a product is worth their money. Positive reviews can definitely boost the BSR.
Jacob Martin
Another factor to consider is pricing. Competitive pricing can influence BSR. If a product is priced higher than its competitors, it may struggle to achieve a good BSR even with high sales.
Jessica Adams
Jacob, you mentioned pricing. I think competitive pricing is essential, but quality should not be compromised. Customers are willing to pay a bit more for better quality.
Kate Barmina
David, you raised an important point about customer retention. Repeat purchases can indicate customer satisfaction and contribute to BSR. And Jessica, I completely agree. Balancing pricing and quality is key for long-term success.
Sophia Sanchez
Jacob, while competitive pricing is vital, I believe periodic discounts and offers can help attract more customers and improve BSR.
Sophia Sanchez
Promotions and advertising campaigns can also impact BSR. How actively a product is being promoted, the target audience reached, and the effectiveness of marketing efforts can contribute to better rankings.
Kate Barmina
Thank you, everyone, for sharing your insights! Laura, Robert, Emily, Jacob, and Sophia, you all brought up valid points. Indeed, sales volume, competition, product reviews, pricing, and promotions can greatly influence BSR on Amazon. Keep the comments coming!
Laura Smith
Benjamin, great addition! Optimizing product listings and using relevant keywords can indeed enhance discoverability and increase the chances of better BSR.
Lucas Johnson
Kate, I'd like to ask if there's a threshold in terms of sales volume required to achieve a good BSR? Is there a specific number?
Sophia Sanchez
Lucas, in my experience, there isn't a fixed sales volume that guarantees a good BSR. It depends on the category and the competition within that category. Higher sales compared to competitors generally lead to a better rank.
Lucas Johnson
Thank you, Sophia! I understand that it varies, but it's good to know that outperforming competition is a key factor.
Robert Johnson
That's correct, Lucas. Beating the competition is crucial in gaining a good BSR. It's about having an edge over others in the marketplace, whether through sales velocity, marketing efforts, or product quality.
Kate Barmina
Lucas, Sophia, and Robert, great discussion! Sales performance compared to competitors plays a significant role in achieving a favorable BSR. It's not just the sales volume alone but also how your performance stands out. Keep the questions and insights coming!
Laura Smith
Kate, do you have any insights on how the availability of multiple product variations impacts BSR? Can it improve or negatively affect rankings?
Sophia Sanchez
I'm intrigued by Laura's question as well. Kate, your thoughts on how multiple product variations play into BSR would be valuable.
Kate Barmina
Laura, Sophia, Robert, and Emily, you've brought up an intriguing topic. Having multiple product variations can be beneficial as it caters to different customer preferences and increases the chance of sales. It can positively affect BSR when managed effectively!
Emily Thompson
Benjamin, I have a question. Does the relevance of backend keywords also contribute to a better BSR? Or is it primarily focused on the visible parts of the listing?
Laura Smith
I'm interested in the answer to Emily's question. Benjamin, could you please clarify?
Benjamin Lee
Emily and Laura, great question! While backend keywords do have some impact, the visible parts of the listing (title, bullet points, description, etc.) have more weight in determining BSR. However, well-optimized backend keywords can still help improve discoverability.
Sophia Sanchez
Benjamin, thanks for clarifying that! It's good to know that we should focus on optimizing the visible parts of the listing while not neglecting the backend keywords for better discoverability.
Emily Thompson
David, you raised a crucial point. Negative reviews are inevitable, but addressing them promptly and resolving customer issues can prevent further damage to BSR and maintain trust.
Emily Thompson
Robert, that's an interesting observation. Offering different variations could indeed expand the target market and potentially drive more sales, thus positively impacting BSR.
Lucas Johnson
Robert, how would you suggest identifying the right product variations to offer? Are there any strategies for making those decisions?
Benjamin Lee
Lucas, identifying the right product variations requires thorough market research and understanding customer demands. Analyze the competition, listen to customer feedback, and identify any unmet needs or product features that could attract a significant audience.
Lucas Johnson
Thanks for the advice, Benjamin. I'll keep that in mind while exploring the possibilities for product variations.
Laura Smith
Robert, you mentioned competition. Do you think staying updated with competitors' strategies, pricing, and promotions can help improve BSR?
David Thompson
Laura, I believe keeping an eye on competitors is crucial. Analyzing their strategies, pricing, and promotions can help brands gauge their performance and make necessary adjustments to improve their own BSR.
Robert Johnson
Laura, staying aware of competitors' strategies definitely plays a significant role. It helps identify industry trends, emerging marketing tactics, and pricing strategies, which can contribute to better decision-making and enhanced BSR.
Emily Thompson
Agreed, David. Monitoring competitors gives insights into the market landscape and helps identify areas for improvement. It's essential to remain competitive and ensure the product stands out among the competition.
Kate Barmina
Lucas, Oliver, Benjamin, David, Laura, Sophia, and Robert, thank you all for being active participants in this discussion! Your insights have been valuable and provide a holistic view of the factors that affect BSR. Let's keep the conversation going!
Lucas Johnson
Thank you, Kate! This discussion has been insightful, and I've learned a lot about BSR's driving factors. Thanks to all the participants for sharing their valuable knowledge!
Kate Barmina
Thank you once again for all your contributions! Lucas, Oliver, Benjamin, David, Laura, Sophia, Robert, Emily, and everyone else, your insights have made this discussion truly informative. Keep exploring and excelling in the dynamic world of Amazon BSR!
Kate Barmina
Thank you all for your kind words and participation! Laura, Sophia, Emily, David, Oliver, Benjamin, Robert, Jessica, Lucas, and everyone else who joined, your involvement has made this discussion invaluable. Together, we can strive for success in the dynamic Amazon marketplace!
Emily Thompson
Sophia, I completely agree. Limited-time promotions and special offers can create a sense of urgency and drive additional sales, positively impacting BSR in the process.
Emily Thompson
Absolutely, David. It's all about building trust and maintaining a positive brand image.
Benjamin Lee
Emily, backend keywords are indeed important for discoverability, but they don't directly influence BSR. Emphasizing the visible parts of the listing is crucial for better rankings.
Oliver Wilson
Thanks for clarifying, Benjamin. It's good to know that focusing on visible listing elements has a more significant impact on BSR.
Laura Smith
Agreed, Oliver. Optimizing the visible parts of the listing helps in capturing customers' attention and compelling them to make a purchase.
Sophia Sanchez
Lucas, you're welcome! It was an engaging conversation, and I'm glad you found it helpful. Remember, BSR is a dynamic metric influenced by various factors, so continuous learning and adaptation are key!
Emily Thompson
Sophia, partnering with influencers who align with the brand's values and target audience can indeed be an effective strategy to boost product visibility and ultimately improve BSR.
Robert Johnson
Thank you, Kate, for initiating this discussion on an important topic. It's been a pleasure learning from fellow participants and sharing experiences.
David Thompson
I'm glad to be a part of this discussion. Thanks, Kate, for bringing us together!
Emily Thompson
Indeed, Kate, this discussion has been enlightening. Thank you for providing this platform for us to exchange knowledge and insights!
Sophia Sanchez
Thank you, Kate, for moderating this discussion. It was great to hear different perspectives and learn from each other.
Oliver Wilson
Kate, thanks for initiating this conversation. It's always beneficial to share experiences and learn from others striving to excel in the Amazon marketplace.
Laura Smith
Kate, your dedication to facilitating such insightful conversations is commendable. Thank you for bringing us together to discuss essential topics like BSR!
Benjamin Lee
Thank you, Kate, for organizing this discussion and creating a platform to exchange ideas. It's been a pleasure participating!
Laura Smith
Benjamin, thank you for addressing my question about backend keywords. Having a clear understanding of their impact helps in creating a more effective optimization approach.
Emily Thompson
Kate, your efforts in fostering valuable exchanges like this are highly appreciated. Thank you for creating a space for meaningful discussions!
Sophia Sanchez
Absolutely, Kate. These discussions not only help us stay ahead of the curve but also create a sense of community among professionals in the field.
Jessica Adams
Sophia and Emily, you're right about promotions. Limited-time deals not only attract new customers but also encourage existing ones to make repeat purchases, positively impacting BSR.
Lucas Johnson
Thank you, Kate, for initiating this discussion and allowing us to learn from each other. It was a fantastic experience!
Emily Thompson
Lucas, another approach to identifying product variations is by analyzing customer feedback and reviews. This can provide insights into what customers are looking for and help create suitable variations.
Jessica Adams
Lucas, conducting market research and evaluating customer demands can help identify potential gaps in the market and guide the decision-making process for product variations.
Oliver Wilson
David and Emily, I agree with both of you. Addressing negative reviews and showcasing a commitment to customer satisfaction can positively affect BSR and brand reputation.
Benjamin Lee
Oliver, sharing experiences and insights is an essential way to learn and stay competitive. Together, we can strive for excellence.
David Thompson
Laura, keeping an eye on competitors helps brands stay informed about the market, identify areas for improvement, and differentiate themselves to achieve a better BSR.
Sophia Sanchez
David, promptly addressing negative reviews also helps mitigate any potential reputation damage and demonstrates a commitment to customer satisfaction.
Laura Smith
Kate, your dedication to fostering meaningful discussions is truly admirable. Thank you for creating an environment where we can learn from each other and grow.
Emily Thompson
Lucas, addressing negative reviews shows that the brand cares about its customers' experiences and is willing to go the extra mile to ensure satisfaction. It can positively impact BSR and build a loyal customer base.
Sophia Sanchez
Emily, managing negative reviews effectively is an excellent opportunity to turn unhappy customers into satisfied ones and build a positive brand image.
Sophia Sanchez
Thank you, Kate, for being an incredible moderator and fostering such an engaging discussion. It's been a pleasure exchanging ideas with everyone here!
David Thompson
Lucas, it's been a pleasure participating in this discussion alongside passionate professionals. Thank you, Kate, for creating this platform!
Laura Smith
Kate, your efforts in providing a platform for knowledge sharing are highly appreciated. Thank you for creating a space for industry professionals to connect and learn!
Robert Johnson
Kate, your dedication to facilitating productive discussions highlights your commitment to fostering professional growth. Thank you for bringing us together!
Jessica Adams
Kate, I appreciate your efforts in organizing this discussion. It has been insightful, and I've gained a deeper understanding of BSR and its influencing factors.
Lucas Johnson
Jessica, I couldn't agree more. Kate's initiative has allowed us to learn and expand our knowledge on an important topic in the e-commerce industry.
Oliver Wilson
David and Emily, responding to negative reviews not only helps mitigate their impact on BSR but also showcases a brand's commitment to customer satisfaction.
Sophia Sanchez
Oliver, building a positive brand image by effectively addressing negative reviews can also lead to increased customer loyalty and improved BSR.
Emily Thompson
Oliver, managing negative feedback is an opportunity for brands to demonstrate exceptional customer service and willingness to resolve any issues.
Laura Smith
Benjamin, thanks for clarifying the importance of the visible parts of the listing in influencing BSR. It's crucial to capture customers' attention and convey the product's value effectively.
Jessica Adams
Laura, flash sales and limited-time promotions can create a sense of urgency and attract customers who are looking for a special deal. They can certainly boost BSR.
Sophia Sanchez
Lucas, addressing negative feedback promptly and satisfactorily can not only preserve the brand's reputation but also potentially turn dissatisfied customers into loyal supporters.
David Thompson
Sophia, absolutely! These discussions bring industry professionals together and provide an environment where we can collectively learn, grow, and adapt to the ever-changing e-commerce landscape.
Oliver Wilson
Sophia, Emily, and David, addressing negative reviews promptly shows that the brand is dedicated to providing excellent customer service and maintaining a positive reputation.
Lucas Johnson
Indeed, Oliver. Brands that prioritize customer satisfaction even in the face of negative reviews demonstrate their commitment to product quality and customer experience.
Emily Thompson
Oliver, addressing negative reviews promptly can also prevent potential customers from being discouraged by them and increase the chances of positive purchasing decisions.
Robert Johnson
Kate, your dedication to facilitating meaningful discussions and sharing knowledge is truly inspiring. Thank you for being an exceptional moderator!
Laura Smith
Kate, your initiative to create such discussions encourages professionals to exchange insights, learn from each other, and stay informed about the industry's latest trends.
Emily Thompson
Kate, your commitment to organizing informative discussions allows professionals to connect, learn, and thrive. Thank you for your valuable contributions!
Sophia Sanchez
Kate, your dedication to facilitating productive exchanges is commendable. Thank you for providing this platform for professionals to grow together!
Jessica Adams
Kate, thank you for taking the initiative to create a valuable discussion forum. It has been a pleasure participating and learning from other industry experts.
Lucas Johnson
Kate, your efforts in bringing professionals together to discuss important topics like BSR are highly commendable. I'm grateful for your dedication!
Laura Smith
Kate, thank you for fostering an environment of knowledge sharing and professional growth. Your dedication to this community is truly admirable!
Benjamin Lee
Kate, your commitment to facilitating meaningful discussions and nurturing professional growth is greatly appreciated. Thank you for providing this platform!
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