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What are the best examples of Amazon search terms usage?

Amazon search terms are the keywords used by customers to find your inventory on the search. They serve as a link between sellers and customers, helping them to find each other among tons of data presented on Amazon platform. The primary task of Amazon sellers is to find keywords that match their potential customer queries. The relevance of the search terms in your listing may guarantee sales boost and rankings improvement. 

According to the industry figures, the search terms are one of the most significant factors that Amazon takes into account to determine how your product will show up in search results. That is why it is essential to pick up the most targeted search terms on the initial stage of your Amazon business development. To have quality and useful product will not be enough to your Amazon success. If your potential customers can’t find your inventory on SERP, you will never raise your fortune on Amazon marketplace.

There are five content fields on Amazon where you can incorporate your search terms. Amazon claims that each content field can be up to 1000 characters. However, official Amazon optimization guidelines claim that sellers should not use too long search terms. It is advisable to keep keywords up to 50 characters per field. In each field, you can use an unlimited amount of search terms. The only thing is that you need to keep your listing readable and engaging, avoiding any forms of spam. 

You should be aware that there is a big difference between 30 click-throughs per day, and 100 as more targeted traffic means more sales. This short post is designed to explain you all do’s and don'ts of Amazon search terms research and optimization. I will provide you with some bright examples of Amazon search terms to give you a sense of how you can write your listing.

What are the search terms on Amazon?

Let us start our article with a short explanation of what Amazon search terms are. Unlike the title, description, and other listing fields visible to searches, Amazon search terms are hidden. You can think of them as tags. Generally speaking, Amazon search terms are the words that serve to describe your products. When they added to your product description page, you tell Amazon that these terms are targeted, and you have a chance of showing up for them. 

Once we have discussed what the Amazon search terms are, let us refer to the primary Amazon keyword features that will help you to make your optimization campaign winning. 

Amazon keyword features

The ideal Amazon search terms should meet the following criteria:

  • Relevant

Make sure your search terms are relevant to what you sell. For instance, if you sell snowboards, do not include terms like “bicycle, snow tubes, snowman, etc.” These things are far from your product primary features or technical characteristics.Moreover, I can’t even say these words are related to your main theme. Acceptable search terms for snowboards will be “the snowboard binding, snowboarding equipment, etc.” These words should be synonyms or alternative names that your potential customers would use. 

  • Non-subjective

Your keywords should present an objective description of your inventory. For instance, your product is a night out dress, and you put “good quality, fabulous, charming, bestseller, etc.” These search terms are subjective and look like product promotion, not an objective description. You need to be precise and truthful to provide your customers with the most relevant and impartial. To make your listing more descriptive, you can, for example, list topics related to the product.

  • Technically compliant

The thing you should remember about Amazon keyword optimization is that Amazon does not reward search terms that appear more than one time on your listing. In other words, it is not reasonable to use the same search terms in keyword section, description, bullets, and title. The same goes for pluralization, capitalization, and punctuation variants. You should avoid any commas, conjunctions, and dashes. Amazon search algorithm will notice unique, relevant nouns and adjectives written as a string. It is obvious to write a string in the most logical order to raise your chances to meet user queries. 

Search terms best practices

In this paragraph, I will walk you through some basic do’s and don’ts to make it clear to you how your Amazon search terms should look like. 

First of all, you should provide your customers with accurate and relevant information. For instance, if your products are not on sale, do not include this information in your listing.

Secondly, try not to repeat the same information in your title, bullets, and description as it won’t be interesting to read. It will also help you to use different search terms and make your listing diversified. 

If you want to meet your customer queries, there is no need to include standard mistakes and misspellings in your listing. Instead of it, try to add spelling variations such as (snowboard, snow board). Moreover, you can include different abbreviations and common alternative names for your product or content. 

It makes sense to incorporate your targeted search terms into your listing in order of importance. The most significant keywords should be placed in your title and bullets. All other search terms you can include in your description and search terms section.

How to conduct comprehensive keyword research on Amazon?

Keyword research is an essential process in your Amazon product launch. You should invest your time and efforts in the process of properly assessing the most significant search terms in your market niche. It will maximize your revenue and provide a high return on investment. 

Amazon does not provide sellers with keyword data. That is why you should look for the outside keyword sources. For example, using Google’s keyword resources may help you to conduct effective keyword research. Google may be a good source for determining how users search for your product on Amazon. If your business is also set up with Google AdWords, Google Keyword Planner tool will provide you with helpful data based on your primary search term. Using this tool, you will find relevant search terms that you may use for Amazon listing optimization. 

Moreover, you can use Amazon system itself to conduct keyword research. It is a smart idea to conduct a competitive analysis to find suitable search terms you can use to rank for as well. Moreover, the best Amazon search term examples you can find researching Amazon Best Sellers list.

Ryan Johnson
Thank you all for joining this discussion on incorporating Amazon Search Terms into your listing!
Emily Smith
Great article, Ryan! It's essential to optimize search terms to improve visibility and sales. Can you provide some examples of effective search terms?
Ryan Johnson
Absolutely, Emily! Effective search terms would be terms that customers are likely to use when searching for products similar to yours. For example, if you're selling a fitness watch, relevant search terms could be 'GPS watch,' 'activity tracker,' 'heart rate monitor,' etc.
David Anderson
Thanks for the insights, Ryan! How important are long-tail keywords compared to broader, more competitive terms?
Ryan Johnson
Good question, David! Long-tail keywords can be highly valuable as they target more specific search queries and have less competition. While broader terms may have higher search volume, they can also be more difficult to rank for. It's often recommended to include a mix of both long-tail and broader terms to cover all bases.
Jessica Adams
Hi everyone! I found this article really helpful. Ryan, could you explain how to find the most relevant search terms for a listing?
Ryan Johnson
Certainly, Jessica! One way to find relevant search terms is to conduct keyword research using tools like Amazon's Search Terms Report, Google Keyword Planner, or third-party tools like Semalt. These tools can provide insights into popular search terms related to your product.
Michael Chen
Hi all, I have a question for Ryan. Should search terms be repeated across different fields in the product listing, such as the title, bullet points, and description?
Ryan Johnson
Hi Michael! It's generally recommended not to repeat search terms across different fields. Each field should have unique, relevant content to provide a better user experience and avoid keyword stuffing. However, you can include variations and synonyms of your main search terms for better coverage.
Samantha Taylor
Ryan, what's your opinion on using search terms that are related to competitors' products? Is it a good strategy?
Ryan Johnson
Interesting question, Samantha! It can be a good strategy to include search terms related to your competitors' products if they are relevant to your offering. However, be mindful not to mislead customers or violate any trademark policies. Focus on emphasizing the unique features and benefits of your own product instead.
Peter Reynolds
Hey Ryan, thanks for sharing your insights! Are there any restrictions or guidelines to keep in mind when it comes to Amazon search terms?
Ryan Johnson
You're welcome, Peter! Yes, there are a few guidelines to consider. Amazon limits search terms to 249 bytes (including spaces), and it's important to avoid using irrelevant or misleading terms. Additionally, using competitor brand names in search terms is against Amazon's policies. Adhering to these guidelines will help ensure your listing is compliant and effectively optimized.
Jennifer Brown
Ryan, do you have any tips for monitoring the performance of search terms and optimizing them over time?
Ryan Johnson
Absolutely, Jennifer! Monitoring search term performance is crucial for ongoing optimization. One way is to analyze the data from Amazon's Search Term Report, which shows which search terms are driving traffic and conversions. You can then refine your search terms based on this data and continue testing and iterating to improve performance.
Rachel Thompson
Hi Ryan, thanks for the helpful article! In your experience, how long does it typically take to see the impact of optimized search terms on sales?
Ryan Johnson
Hi Rachel! The impact of optimized search terms can vary depending on factors like competition, product relevance, and listing quality. In some cases, you may see improvements within a few weeks, while for others, it may take longer. It's important to be patient and continuously monitor and refine your search terms for optimal results.
Jason Lee
Hi Ryan, thanks for the informative article. Do you have any advice on choosing between generic and specific search terms?
Ryan Johnson
Hi Jason! It's a balancing act. Generic search terms can cast a wider net and attract more potential customers. Specific search terms, on the other hand, target a more defined audience. I recommend analyzing your target audience, competition, and product offering to determine the right mix that works best for your listing.
Amanda Roberts
Ryan, your article was spot on! Is there a maximum number of search terms we can include in our listing?
Ryan Johnson
Thanks, Amanda! While there's no fixed maximum limit, Amazon encourages sellers to focus on quality rather than quantity. It's best to prioritize relevant and high-performing search terms rather than including excessive ones that may dilute the effectiveness of your listing. Remember to stay within the 249 byte limit as well.
Sophia Miller
Hi Ryan, thank you for sharing these insights! Are there any common mistakes to avoid when incorporating search terms?
Ryan Johnson
Hi Sophia! One common mistake to avoid is keyword stuffing, where you excessively repeat search terms. This can lead to a poor user experience and potentially violate Amazon's policies. It's also important to use relevant terms and avoid misleading or irrelevant ones. Additionally, staying updated with Amazon's guidelines and policies is crucial to ensure compliance.
Natalie Wright
Ryan, thank you for the informative article! I'm curious, do search terms have any impact on organic keyword rank?
Ryan Johnson
You're welcome, Natalie! Search terms play a significant role in determining organic keyword rank on Amazon. Optimizing your search terms with relevant, high-performing keywords can improve your product's visibility in search results and increase its chances of ranking higher organically. It's an important aspect of overall listing optimization.
Melissa Davis
Hi Ryan, thanks for the valuable insights! Would you recommend adjusting search terms frequently or is it better to stick with a set of optimized terms for a longer period?
Ryan Johnson
Hi Melissa! It's a good practice to monitor and refine your search terms periodically, especially if you notice changes in customer behavior or market dynamics. Tweak and optimize your search terms based on performance data and insights. However, frequent and drastic changes may disrupt your listing's stability, so find the right balance and make adjustments accordingly.
Kevin Thompson
Ryan, great article! Are there any alternative strategies to consider apart from incorporating search terms?
Ryan Johnson
Thank you, Kevin! Yes, apart from search terms, other strategies to consider include optimizing your product title and bullet points with relevant keywords, using high-quality images and product descriptions, and receiving positive customer reviews. These factors collectively contribute to improved visibility and conversion rates.
Alex Turner
Ryan, thanks for the insightful article! Can you share some tips for optimizing search terms for international markets on Amazon?
Ryan Johnson
You're welcome, Alex! When optimizing search terms for international markets, it's important to consider language and cultural nuances. Conducting thorough market research, localizing your search terms, and leveraging translations from native speakers can enhance discoverability in different regions. Adapting to local search behavior and preferences will ultimately improve your international listings.
Elizabeth Cooper
Hi Ryan, excellent article! Are there any tools or software you recommend for optimizing Amazon search terms?
Ryan Johnson
Thank you, Elizabeth! There are several tools available to assist with Amazon search term optimization. Some popular options include Helium 10, Jungle Scout, and Sellics. These tools offer keyword research, analytics, and optimization features to help sellers identify relevant, high-converting search terms and track their performance over time. It's worth exploring these tools to streamline your optimization efforts.
Thomas Turner
Hi Ryan, thanks for the valuable insights! Are there any common myths or misconceptions about Amazon search terms that you can debunk?
Ryan Johnson
Hi Thomas! One common misconception is that search terms must be an exact match to customer search queries. In reality, Amazon's algorithm also considers related search terms, synonyms, and variations. It's important to include relevant terms while maintaining readability. Another myth is that search terms impact keyword ranking outside of Amazon's platform, which is not the case. Focus on optimizing for a better Amazon search experience.
Stephanie Walker
Ryan, great article! Is it advisable to use capitalization in search terms or should we stick to lowercase?
Ryan Johnson
Thank you, Stephanie! Amazon is not case-sensitive when it comes to search terms, so using capitalization is not mandatory. However, using proper capitalization, especially for brand names or trademarks, can sometimes improve readability and user experience. It depends on your preference, but ensure consistency and avoid excessive capitalization to maintain a professional appearance.
Oliver White
Hi Ryan, thanks for sharing your expertise! How can we leverage customer reviews to improve our search terms?
Ryan Johnson
Hi Oliver! Customer reviews can provide valuable insights into how customers describe and refer to your product. Analyze the language and keywords used in positive reviews to identify additional search terms. Additionally, addressing any negative feedback and improving your product based on reviews can positively impact overall customer satisfaction and potentially lead to better search visibility.
Laura Hill
Ryan, thank you for the informative article! Is there any difference between Amazon search terms and backend keywords?
Ryan Johnson
You're welcome, Laura! Amazon search terms and backend keywords refer to the same concept. They are additional keywords sellers can provide to improve product discoverability. These terms are not directly visible to customers but are used by Amazon's search algorithm to match products with relevant search queries. So, they serve the same purpose in optimizing your listing.
Eric Thompson
Ryan, great article! How often should we revisit and update our search terms strategy?
Ryan Johnson
Thank you, Eric! It's recommended to revisit and update your search terms strategy regularly, especially when you notice changes in customer behavior, industry trends, or when launching new products. Stay informed about emerging keywords, monitor your competition, and adapt your strategy accordingly. Continuous optimization is key to maintaining visibility and driving sales on Amazon.
Liam Evans
Hi Ryan, thank you for sharing your expertise! How can we stay updated with the latest Amazon search term best practices?
Ryan Johnson
Hi Liam! Staying updated with Amazon search term best practices is essential. One way is to regularly review Amazon's seller resources and guidelines, as they often provide insights and updates. Additionally, following industry blogs, participating in forums, and learning from experienced sellers can help you stay informed about the latest trends and strategies in search term optimization.
Grace Wilson
Ryan, thanks for the informative article! Is there any difference in search term optimization for different Amazon categories?
Ryan Johnson
You're welcome, Grace! Yes, search term optimization can vary slightly across different Amazon categories. Each category may have specific keywords or attributes that are more relevant and influential. It's important to research and understand the dynamics of your specific category to ensure your search term strategy aligns with the unique needs of your target audience and the category's search behavior.
Aaron Scott
Hi Ryan, thanks for sharing your expertise! Can you explain the difference between search terms and subject matter fields?
Ryan Johnson
Hi Aaron! Search terms and subject matter fields serve different purposes on Amazon. Search terms are additional keywords provided by sellers for search optimization. Subject matter fields, on the other hand, are specific attributes related to your product's characteristics, such as color, size, or material. Subject matter fields have a more structured format and are used for categorizing and filtering products.
Julia Adams
Ryan, great article! How can we track the performance of our search terms to see if they are effective?
Ryan Johnson
Thank you, Julia! To track the performance of your search terms, you can utilize Amazon's Search Term Report, available in your Seller Central account. This report provides valuable insights into which search terms are driving impressions, clicks, and conversions. By analyzing this data, you can identify high-performing terms, make adjustments, and continuously optimize your search term strategy.
Richard Davis
Hi Ryan, informative article! Is there any impact of search terms on PPC campaigns?
Ryan Johnson
Hi Richard! Search terms can certainly have an impact on PPC campaigns. By optimizing your search terms, you improve your chances of appearing for relevant search queries, which can lead to better targeting and more cost-effective advertising. With well-optimized search terms, you can align your PPC campaigns with your organic search visibility and maximize your overall advertising performance.
Emma Robinson
Ryan, thanks for the valuable insights! How can we prioritize and determine the most important search terms for our listing?
Ryan Johnson
You're welcome, Emma! Prioritizing search terms depends on factors like relevancy, search volume, and competition. Start by identifying the most relevant and high-converting keywords for your product. Then consider the search volume and competition for those terms. Balancing high-value, high-traffic keywords with less competitive long-tail variations can help you prioritize and determine the most effective search terms for your listing.
Lucas Turner
Hi Ryan, great article! How long should search terms be to ensure optimal visibility and impact?
Ryan Johnson
Hi Lucas! Amazon limits search terms to 249 bytes, including spaces. It's essential to maximize the use of this space by including relevant and descriptive keywords. While longer search terms can provide more context, don't compromise readability and user experience. Aim for concise yet impactful search terms that effectively convey your product's features and benefits.
Isabella Phillips
Ryan, thanks for the informative article! Are there any common mistakes to avoid when it comes to keyword research for search terms?
Ryan Johnson
You're welcome, Isabella! One common mistake is relying solely on intuition or assumptions for keyword research. It's important to base your search terms on actual data and insights. Avoid generic or irrelevant terms, and focus on a combination of search volume, relevance, and competition. Leverage keyword research tools and analyze customer behavior to make informed decisions and avoid common research pitfalls.
Connor Murphy
Hi Ryan, great article! Can you provide any tips for optimizing search terms for mobile shoppers?
Ryan Johnson
Thank you, Connor! Optimizing search terms for mobile shoppers involves considering the limited screen space and shorter attention spans. Ensure your search terms are concise yet descriptive and capture the most important keywords. Mobile shoppers often use voice search, so including conversational and long-tail keywords can be beneficial. Additionally, prioritize mobile-optimized product imagery and a user-friendly mobile experience overall.
Hannah Wilson
Hi Ryan, thanks for sharing your expertise! Can you explain how to analyze and evaluate the performance of search terms effectively?
Ryan Johnson
Hi Hannah! To analyze and evaluate search term performance effectively, use Amazon's Search Term Report to identify which terms are generating impressions, clicks, and sales. Look for search terms with a high click-through rate (CTR) and a good conversion rate. You can then refine your search terms strategy by optimizing successful terms, removing underperforming ones, and continuing to experiment and test new variations.
Tyler Cooper
Ryan, thank you for the informative article! Is there a recommended approach to prioritize search terms between different product features?
Ryan Johnson
You're welcome, Tyler! Prioritizing search terms between different product features depends on their relevance and impact on customers. Start by identifying the core features that differentiate your product. These can act as your primary search terms. Then consider secondary features or variations that are relevant to a subset of customers. Focusing on the most significant aspects while including other valuable features can help you prioritize effectively.
Ashley Thompson
Ryan, thanks for the helpful article! Are there any specific tactics for optimizing search terms for high-competition markets?
Ryan Johnson
Hi Ashley! Optimizing search terms in high-competition markets requires a strategic approach. Focus on long-tail keywords and niche-specific terms that may have lower competition. Analyze the keywords your competitors are targeting, and look for gaps or underserved segments. Additionally, emphasize your unique selling points and target specific customer needs. A thoughtful combination of relevant and differentiated search terms can help you stand out in competitive markets.
Jack Turner
Hi Ryan, great article! How can we make our search terms sound natural and organic?
Ryan Johnson
Thank you, Jack! To make search terms sound natural and organic, it's important to strike a balance between optimization and readability. Avoid keyword stuffing or awkwardly cramming search terms into your listing. Instead, focus on using variations, synonyms, and relevant phrases that flow naturally within your product title, bullet points, and description. Remember, your content should cater primarily to customers while still enhancing search visibility.
Emma Davis
Ryan, thanks for the insightful article! How can we differentiate our search terms from competitors within the same niche?
Ryan Johnson
You're welcome, Emma! To differentiate your search terms from competitors, focus on emphasizing unique selling points and specific benefits that set your product apart. Conduct competitor analysis to identify keywords they may be missing or overlooking. Additionally, leverage customer feedback and reviews to understand what aspects customers value in your product compared to competitors. Tailor your search terms to highlight your product's unique qualities and value proposition.
Lily Turner
Hi Ryan, thanks for sharing your expertise! Should we prioritize search terms based on search volume alone?
Ryan Johnson
Hi Lily! While search volume is an important consideration, it shouldn't be the sole factor in prioritizing search terms. High search volume terms often come with higher competition, making it harder to rank organically. It's crucial to strike a balance between search volume, relevance, and competition. Focus on search terms that align with your target audience, offer strong conversion potential, and have less intense competition to maximize your listing's visibility and impact.
Nora Gibson
Ryan, great article! Can you provide some tips on handling search terms translation for international market listings?
Ryan Johnson
Thank you, Nora! When handling search term translation for international market listings, it's best to work with native speakers or professional translators familiar with the target language. Automatic translation tools may not accurately convey contextual meanings or capture local search behaviors. Collaborate with translators to adapt and localize your search terms, ensuring they align with the cultural nuances and preferences of your target international markets.
Jonathan Turner
Hi Ryan, thanks for sharing your expertise! Is it advisable to experiment with unconventional or creative search terms?
Ryan Johnson
Hi Jonathan! Experimenting with unconventional or creative search terms can be beneficial if they align with your product and target audience. Unconventional terms may have lower competition and can help you stand out. However, it's essential to balance creativity with search relevance. Ensure that your creative search terms still accurately describe your product and cater to customer search behaviors to maximize their impact.
Nicole Adams
Ryan, thank you for the informative article! How can we stay ahead of the competition and continuously improve our search terms strategy?
Ryan Johnson
You're welcome, Nicole! Staying ahead of the competition requires continuous improvement and adaptation. Regularly analyze your competitors' listings and search terms to identify potential gaps or areas for improvement. Stay informed about market trends, consumer preferences, and new search terms that emerge in your niche. Ongoing experimentation and monitoring of search term performance will help you stay competitive and optimize your strategy for long-term success.
Kayla Anderson
Ryan, thanks for the insightful article! Can search terms impact sales rank on Amazon?
Ryan Johnson
Hi Kayla! Search terms can indirectly impact sales rank on Amazon. By effectively optimizing your search terms, you improve your listing's visibility, click-through rate, and potential sales. Higher sales volume and positive customer engagement contribute to better sales rank. While search terms alone may not directly determine sales rank, they play a crucial role in attracting organic traffic and driving conversions, which can positively impact your overall sales performance.
Paige Mitchell
Ryan, great article! Can you provide some advice on creating search terms that resonate with customers' pain points?
Ryan Johnson
Thank you, Paige! To create search terms that resonate with customers' pain points, start by understanding the challenges and desires of your target audience. Research customer reviews, comments, and feedback to identify common pain points. Use relevant keywords and phrases that address these pain points in your search terms, highlighting how your product solves specific problems or fulfills specific needs. This approach helps you connect with customers and effectively communicate the benefits of your product.
Michelle Edwards
Hi Ryan, thanks for sharing your expertise! How can we optimize search terms for voice search?
Ryan Johnson
Hi Michelle! Optimizing search terms for voice search involves using more natural and conversational language. Voice search queries are often longer and contain question phrases. Include long-tail and conversational keywords that match how people naturally speak when searching. Anticipate and address common customer questions and provide concise, valuable answers in your search terms. Optimizing for voice search can help you capture this growing segment of shoppers and improve visibility.
Alex Walker
Ryan, thanks for the helpful article! How can we adapt our search terms strategy for seasonal or trending products?
Ryan Johnson
You're welcome, Alex! Adapting search terms for seasonal or trending products involves staying up-to-date with market trends and changing customer behavior. Identify relevant seasonal keywords, phrases, or trends associated with your product and integrate them into your search terms. Monitor search term performance during different periods to refine and adjust accordingly. By aligning your search terms with seasonal or trending demand, you can maximize your product's visibility and capitalize on increased customer interest.
Caroline Turner
Hi Ryan, great article! What are some best practices for search term placement within the product listing?
Ryan Johnson
Thank you, Caroline! When it comes to search term placement, it's advisable to include them strategically in your product title, bullet points, and product description. Incorporate relevant search terms naturally, without sacrificing readability or clarity. Place high-value terms at the beginning of your title and bullet points to ensure better visibility. Spread out search terms throughout the listing while maintaining a coherent, customer-friendly narrative.
Isaac Roberts
Ryan, thanks for sharing your expertise! Can we include competitor brand names as search terms?
Ryan Johnson
Hi Isaac! Including competitor brand names as search terms is generally not recommended. Amazon has policies against using competitor trademarks or brand names in a way that may confuse or mislead customers. It's better to focus on highlighting your product's unique features, benefits, and attributes rather than leveraging your competitors' brand names. This approach will help you build a strong and authentic brand presence on Amazon.
Violet Adams
Ryan, great article! Are there any tools or methods you recommend for identifying the most relevant search terms?
Ryan Johnson
Thank you, Violet! There are various tools and methods available to identify relevant search terms. Amazon's Search Terms Report provides valuable data on customer search queries within your Seller Central account. Additionally, third-party tools like Helium 10, Jungle Scout, and Sellics offer keyword research features. Exploring these tools and conducting thorough market research will help you identify high-performing and relevant search terms for your listing.
Dylan Evans
Ryan, thanks for the informative article! Is it recommended to include plurals or variations of search terms?
Ryan Johnson
You're welcome, Dylan! Including plurals or variations of search terms is recommended as they can capture different search queries and provide better coverage. Customers often use different variations when searching for products. By incorporating both singular and plural forms, as well as different word order variations, you increase the chances of your listing appearing for a wider range of relevant searches.
Jacob Roberts
Hi Ryan, great article! Can you share any tips for A/B testing search terms to optimize their performance?
Ryan Johnson
Hi Jacob! A/B testing search terms is an effective way to optimize their performance. Start by creating two variations with different search terms and monitor their performance separately. Compare metrics like impressions, clicks, CTR, and conversions to identify the higher-performing variant. Iterate by replacing underperforming terms with new ones and test again. Continuously refining your search terms through A/B testing will allow you to optimize and improve their impact on your listing's visibility and sales.
Sarah Turner
Ryan, thanks for sharing your expertise! Can we include ASINs or product codes as search terms?
Ryan Johnson
Hi Sarah! Including ASINs or product codes as search terms is generally not necessary or recommended. Amazon's search algorithm already considers these identifiers when matching products to relevant searches. Instead, focus on using descriptive and customer-focused search terms that convey the key attributes, benefits, and features of your product. This approach is more likely to resonate with shoppers and lead to higher visibility and conversions.
Ryan Johnson
Thank you all once again for your active participation and insightful questions! I hope you found this discussion on Amazon Search Terms valuable. If you have any further inquiries, feel free to ask. Happy selling!
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