How to make your business branding without destroying your SEO?

At a fundamental level, an SEO-friendly web design is one that allows search bots to parse and index web pages across the site. You need to ensure your website is secure to crawl by search bots and understandable for your site visitors. It will raise your presence on search results and attract more targeted traffic. However, many technologies serve for website development, and not all of them are built with search engine optimization in mind.

Developing an SEO-friendly web design requires careful planning and a structured approach to representing products or services you retail. Developing a web design that following all search engine optimization guidelines can be a somewhat complicated task as it is not always an easy task to balance between quality web design and easy-to-navigate optimized website structure. That is why your website should be built upon a solid digital marketing plan with an explicit business model.

In this article, you will find some fundamentals that will help you to launch an SEO-friendly design or create a website redesign keeping in mind search engine optimization techniques.

Core fundamentals for web design and SEO

• Domains

To make your site SEO-friendly, you should start small. For instance, make sure your domain name is relevant to your business. Your domain should have a specific sense and primarily relates to what you do. Moreover, all your site subdomains should correctly point to your main website and redirect users to a particular canonical version of the site. It is not smart to believe that having many search terms in a domain may contribute to your site SEO efforts. In reality, it does not give you any value and look pointlessly.

• Hosting

Your site hosting is not less important for your web design SEO. A slow site makes users confused and worsen your site SEO potential. Your site needs to be fast and platform-specific as well as relevant to your audience needs.

• Content management system

The content management system on which you base your site plays a significant role in a website future promotion. The most SEO-friendly CMS that provides website owners with some optimization tools is called WordPress. It is designed in a way that Google can understand and serve as the best choice for all optimization procedures. Without no doubt, a correctly selected content management system is a good starting point for most online businesses.

• Indexation

Indexation is a process of parsing website content by search bots to give a relevant answer to user’s query. You need to design your site in such a way to provide search bots an ability to read the content on all your site pages. That is why the main content of your website should be placed at the scene. There are some useful and available tools, like web fonts, that means your images have a place. However, you need to be sure you give a clear explanation of what you do to enable search bots to read and understand your offering. Such website elements as images, videos, content, and PDFs also need to be indexable as they can bring you a constant traffic flow that will convert into sales.