How to run SEO worldwide?

The primary purpose of the biggest amount of website owners is to reach out to the international audience and expand their online business presence. The best opportunity to promote your online business worldwide is to implement global search engine optimization process. It provides a cost-effective way to grow your targeted audience and reach a foreign market.

There are a lot of elements you need to take into consideration for a winning worldwide SEO strategy. It is significant to realize what it takes to efficiently plan your resources and build a strategy by the required time and scope.

In this article, we will go through some fundamental stages of the global search engine optimization process.

Worldwide SEO stages

• Research

On the initial stage of your international optimization campaign, you should conduct a comprehensive market research. It will help you to evaluate the potential for each global market as well as gives you an opportunity to set your target.

You have to identify your current business situation on the online market, check how much traffic you receive from different countries and your conversion rate. With the help of Google Analytics, you may check what traffic is coming from each state and language to your site. Moreover, it is significant to know which search terms that attracted search visibility and targeted traffic for each of the identified international markets. You need to pay attention to click through rate and conversion of the website visitors that come from each of the top international markets. This data you may find in geo reports under the audience section. This quality metrics will help you to identify your top current global markets where you can promote your services or products as well as check the behavior of your current international website visitors.

• International organic search potential

On the second stage when you have already distinguished your top countries and considered your targeted markets, it is time to evaluate the potential of each of the top countries. To access your potential, you need to conduct a keyword research. You need to find relevant search terms that used as queries by your external website visitors. Moreover, you need to evaluate organic search volume for these search terms and their level of competition within one foreign market. The information of your current rankings for these search terms will help you to evaluate and improve your global organic search potential. To get this valuable data, you may implement the following tools - Semalt Auto SEO, Google Keyword Planner or SimilarWeb.

• Targeting

So you have obtained a research data that shows from which countries and foreign markets you receive organic traffic and which keywords international customers use to find your site. Now, it is time to target those countries that have not enough search volume. You may also focus the language if you notice that the traffic volume is low when assessing each foreign market independently. It will allow you to get the targeted traffic from all international markets and move to the ideal country-targeted approach.