Small business SEO: what are the most common search engine optimization techniques?

Most commonly, small business SEO represents search engine optimization techniques essential for online business growth on the regional (otherwise, local) level. Considering local SEO and search engine optimization techniques to improve your online presence, they usually cover the following primary spheres like building a proper website architecture, handling the right keyword research, quality link building, content marketing and SMM (social media marketing). Below I’m going to have a brief overview for each of them one by one.

On-site Search Optimization

On-site optimization works for local SEO include search engine optimization techniques to boost the Internet traffic, top up more leads and generate increased sales after all. Basically, on-site SEO is dealing with everything hosted directly on your web pages, starting from the standard page content, to visual multimedia content like images and videos.

Off-site Search Optimization

Off-site SEO and its best search engine optimization techniques, particularly for small business, cover online directories and company’s listings subscription. Apart from directory listings and subscriptions, it commonly includes all the stuff needed to get in touch with the industry influencers and the rest of users for backlinking purposes.

Website Structure

Before anything else, building a proper website structure is the core foundation of general SEO and search engine optimization techniques on the local level. Shaping the right logical structure for every section of your site - starting from your home page and pages about your products or services to your company's supportive blog. Note, however, that your website structure should be considered hand-in-hand with the main target keyword research. I mean here you will need to start working on your website structure keeping in mind the most relevant keywords and key phrases your potential customers are most likely to use for their online search. That way, I recommend using Keyword Planner, a great online tool to help you collect the right keywords considering their competitiveness and relevancy to your business industry or target market niche.

Content Marketing

Handling a proper content marketing strategy will give several substantial benefits to your website’s online promotion in the list of the SERPs. First of all, a well-optimized and sound page content will naturally rank higher on the search results. Secondly, when done right, it can help your website become established as the most authoritative leader worth awarding higher ranking position. And thirdly, a well-maintained content marketing strategy can turn your web pages into a more relevant source of valuable information well-recognized by your potential audience of still undeveloped customers.

Link Building

Link building process is commonly implemented for distributing your website content all over the Internet. Quality links are also considered among the most potent ranking signals recognized by Google for every website ranking promotion. All you need to have more quality links is to deal with the third party sources with the most influential authority, wholly relevant to your topic or local industry sector. That way, you will get a great boost in traffic, accompanied with improved conversions via quality links leading the way to your blog posts or landing pages.