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Que erros pode ser feito em sites de SEO para empresas?

by
Nov 30, 2017

A otimização de mecanismos de pesquisa é a técnica promocional útil que pode aumentar sua chance de ser encontrada por seus clientes potenciais quando eles procuram um determinado produto ou serviço como o seu com o Google, Bing, Yahoo e outros motores de busca populares. Se você não aparecer no SERP, suas chances de ter sucesso no mercado digital são nulas.

seo for business websites

Há muitas maneiras como você pode informar o seu Negócio pequeno. Para melhorar a consciência de sua marca, os empresários usam técnicas promocionais tais como comerciais de rádio, anúncios on-line pagos, folhetos e assim por diante. Esses métodos de promoção custam muito dinheiro e na maioria dos casos são inúteis. Em contraste com eles, a otimização do mecanismo de pesquisa é mais eficiente e acessível. Além disso, fornece aos comerciantes on-line um alto retorno sobre o investimento e atrai tráfego direcionado de qualidade. Você pode gastar algum tempo na otimização do seu site sem precisar pagar por cada novo lead, como no caso de publicidade pay-per-click. O SEO é a única técnica promocional que proporciona resultados duradouros. Você não deve, obviamente, investir na otimização de mecanismos de pesquisa todos os meses, pois os rankings do seu site não cairão ao mesmo tempo.

Existem dois tipos gerais de SEO: SEO fora da página e na página. Otimização na página é tudo sobre melhorias na estrutura interna do site, como intercâmbio, escrita de conteúdo, otimização de metadados, código do site e melhorias de estrutura. O SEO fora da página é tudo sobre otimização fora da página da web. É feito principalmente de links para seu site de outros domínios autorizados. Esta técnica de otimização não está sob seu controle, mas você pode influenciá-lo.

SEO para sites de negócios

 SEO no local 

No local Otimização do mecanismo de pesquisa é inteiramente dentro de um controle do webmaster..Ao melhorar a otimização na página no seu site, certifique-se de implementar todas as tags HTML corretas e dados estruturados para estruturar seu conteúdo corretamente. A marcação do site deve ser bem otimizada, pois eles servem como sinais principais para os bots de pesquisa e diga-lhes como interpretar seu conteúdo. Cada página do seu site deve ter sua palavra-chave para permitir que usuários e mecanismos de pesquisa encontrem seu conteúdo. Certifique-se de usar menos competitivo e relevante para seus termos de pesquisa de nicho de mercado. Este conceito de SEO é particularmente importante para sites de negócios. Se você é proprietário da cafeteria local, seus potenciais clientes não o encontrarão digitando "cafeteria" na caixa de pesquisa. No entanto, se você estiver com sede em Denver, você precisa direcionar uma frase-chave mais precisa "cafeteria em Denver", para dar aos usuários uma oportunidade facilmente encontrar seu site e vir para um chá em seu lugar. Também faz sentido adicionar seu site local no Google My Business, onde você pode indicar seu endereço físico, número de telefone e e-mail.

seo for business SEO fora do site 

O SEO fora da página refere-se à construção de links relevantes e de qualidade para o seu domínio a partir de outros sites relacionados com nichos. É um erro julgar que o número de backlinks é mais importante do que a sua qualidade. Muitos links de baixa qualidade e fontes relevantes prejudicarão seus rankings. Infelizmente, a maioria das ferramentas automatizadas de construção de links geram o link de suco dessa maneira e prejudicam sites de negócios SEO. Além disso, o Google penaliza os sites de compra de links e outras práticas de construção de links fraudulentos.

Para fazer uma campanha de otimização fora do site, você precisa criar conteúdo valioso para o qual outros desejam se conectar. Além disso, você pode se beneficiar da postagem do blog, pois é uma boa chance gerar mais links de qualidade.

Oliver King
Thank you all for joining the discussion! In today's post, I'll be talking about how local businesses can compete with larger companies in terms of SEO. Feel free to share your thoughts and experiences!
Maria Santos
I really struggle with SEO for my local business. It seems like the big companies have all the advantages. Any advice?
Paulo Silva
I agree with Maria. It's tough for small local businesses to rank higher in search results. Looking forward to some insights.
Oliver King
Maria and Paulo, I understand your concerns. While big companies may have larger budgets and more resources, there are still strategies that local businesses can leverage to improve their SEO performance.
Oliver King
That's a great point, Luciana! Optimizing your website with location-specific keywords can help you attract customers who are searching for businesses in your area.
Oliver King
Absolutely, Pedro! Online reviews can have a positive impact on your SEO efforts. Search engines consider reviews as a trust signal, and businesses with higher ratings often rank higher in local search results.
Lucas Fernandes
Link building seems impossible for local businesses. How can you compete with big companies that have established networks?
Oliver King
Lucas, building quality backlinks is important for SEO, but it doesn't always require a huge network. Focus on building relationships with other local businesses and industry influencers. Collaborations and partnerships can lead to valuable backlinks.
Camila Almeida
I agree with Oliver. Local businesses should tap into their community and establish connections. Engaging with customers and participating in local events can also help in earning backlinks.
Oliver King
Well said, Camila! Building a strong local presence and actively engaging with the community not only helps with SEO but also enhances your brand reputation.
Oliver King
Great question, Ricardo! Optimizing your Google My Business profile is crucial for local SEO. Make sure all your business information is accurate, and encourage customers to leave reviews on your listing. This will boost your visibility in local search results.
Oliver King
Thank you all for the insightful comments. I hope these strategies can help local businesses compete effectively in the world of SEO!
Oliver King
Thank you all for reading my article on SEO for local businesses. I hope you find it helpful!
Ana Silva
Great article, Oliver! SEO can be challenging for local businesses, but it's definitely worth the effort.
Lisa Thompson
I agree, Ana. Local businesses often struggle to compete with larger companies in SEO. Any specific tips you can share?
Oliver King
Hi Lisa, thanks for your question. One effective tip is to optimize your website for local keywords and phrases. This can help you target customers in your area and increase your visibility in local search results.
John Smith
Oliver, do you think investing in Google My Business can help local businesses improve their SEO?
Oliver King
Absolutely, John! Google My Business is a powerful tool for local businesses. It allows you to manage your business information, respond to reviews, and even showcase your products or services. It can definitely improve your visibility in local search results.
Oliver King
Maria, getting started with Google My Business is fairly straightforward. You can create a free account by visiting the Google My Business website and following the setup instructions. Once your account is set up, you can start optimizing your listing with accurate and appealing information about your business.
Pedro Santos
Oliver, what about the role of social media in SEO for local businesses? How important is it?
Oliver King
Great question, Pedro! Social media can play a significant role in SEO for local businesses. By actively engaging with your audience on platforms like Facebook, Instagram, and Twitter, you can drive traffic to your website and increase brand visibility. Additionally, search engines often consider social signals when determining the relevance and credibility of a website.
Oliver King
Absolutely, Sophie! Collaborating with local influencers can be a powerful strategy to boost your SEO. When local influencers mention or promote your business on social media or their blogs, it can result in increased visibility, website traffic, and even backlinks. It's definitely worth exploring if you have the opportunity.
Laura Johnson
Oliver, how important is website speed for local SEO? Can it affect a business's search rankings?
Oliver King
Website speed is crucial for both user experience and SEO, Laura. Search engines prioritize websites that load quickly and provide a seamless browsing experience. Slow-loading websites can lead to higher bounce rates and lower search rankings. It's important for local businesses to optimize their website speed to provide the best possible experience for their visitors.
Oliver King
Carlos, there are several techniques to improve website speed. Some include optimizing image sizes and formats, enabling browser caching, minifying CSS and JavaScript files, and using a content delivery network (CDN). It's important to regularly monitor and optimize website speed to ensure a fast and smooth user experience.
Carlos Oliveira
Oliver, what are your thoughts on using AMP (Accelerated Mobile Pages) for local businesses' websites?
Paula Mendes
Oliver, I enjoyed your article. One question though - how long does it usually take to see results from SEO efforts for local businesses?
Oliver King
Thank you, Paula! The time it takes to see results from SEO efforts can vary depending on various factors, such as competition, industry, and the specific strategies implemented. In general, it's important to be patient and consistently work on improving your SEO. While some improvements can be seen relatively quickly, it often takes several months to see significant results. The key is to stay consistent and keep optimizing.
Daniel Pereira
Oliver, is it necessary to hire an SEO agency or consultant for local businesses, or can they handle it in-house?
Oliver King
Daniel, it depends on the resources and expertise available within the local business. While some businesses choose to handle SEO in-house, others prefer to hire an agency or consultant to benefit from their expertise and dedicated focus. Ultimately, the decision should be based on the business's specific needs and goals.
Ricardo Costa
Oliver, what are some common mistakes that local businesses make in SEO?
Oliver King
Good question, Ricardo! One common mistake is neglecting to optimize their website for local keywords and phrases. Local businesses should also avoid keyword stuffing, as it can harm their search rankings. It's important to focus on creating high-quality and relevant content that provides value to the target audience while incorporating local SEO best practices.
Oliver King
Juliana, there are many great tools available for local SEO. Some popular ones include Google Analytics, Google Search Console, Moz Local, and SEMrush. These tools can provide valuable insights, help track performance, and identify areas for improvement. It's worth exploring them to streamline your local SEO efforts.
Manuel Rodriguez
Oliver, what are the benefits of having mobile-friendly websites for local businesses in terms of SEO?
Oliver King
Manuel, having a mobile-friendly website is crucial for local businesses. With the increasing use of smartphones, search engines prioritize mobile-friendly websites in mobile search results. A mobile-friendly website not only enhances user experience but also helps improve search rankings and attract potential customers who are searching on their mobile devices.
Oliver King
Lucia, one way to ensure your website is mobile-friendly is by using a responsive design. This means that your website automatically adjusts and optimizes its layout and content based on the device being used to access it. Testing your website on different devices and using mobile-friendly design principles can help ensure an optimal mobile experience for users.
Tiago Ferreira
Oliver, in terms of local SEO, is it important for businesses to have positive online reviews?
Oliver King
Absolutely, Tiago! Online reviews are a key factor in local SEO. Positive reviews not only enhance your online reputation but also influence search rankings. Encouraging customers to leave reviews and responding to them, whether they are positive or negative, can help build trust, credibility, and improve your local search visibility.
Oliver King
Sara, the most important platform for local business reviews is Google My Business. Google reviews have a significant impact on local search rankings. However, depending on the nature of your business, it's also worth considering industry-specific review sites or platforms like Yelp, TripAdvisor, or Facebook. These platforms can help you reach a broader audience and attract potential customers.
Eduardo Goncalves
Oliver, what are your thoughts on using online directories for local businesses' SEO?
Oliver King
Eduardo, online directories can be beneficial for local businesses' SEO. They provide an opportunity to showcase your business information, such as name, address, phone number, and website, which search engines consider when determining local search rankings. However, it's essential to ensure that the directories you choose are reputable and relevant to your industry. Quality and relevance matter more than quantity when it comes to online directories.
Carolina Santos
Oliver, do you recommend any specific link building strategies for local SEO?
Oliver King
Carolina, building high-quality and relevant local links is crucial for local SEO. Some effective strategies include reaching out to local industry partners for collaborations or partnerships, sponsoring local events or charities, and participating in local business associations or chambers of commerce. These activities can help you earn valuable backlinks from authoritative and local sources, which can improve your search rankings.
Luis Oliveira
Oliver, what are some common mistakes that local businesses make when listing on online directories?
Oliver King
Luis, one common mistake is inconsistent or incomplete business information across different directories. It's important to ensure that your business name, address, phone number, and website are accurate and consistent across all directories. Another mistake is neglecting to regularly update your business information, such as operating hours or special promotions. Keeping your online directory listings up to date helps avoid confusion and provides a better user experience for potential customers.
Oliver King
Alexandra, some reputable online directories for local businesses include Google My Business, Yelp, Bing Places for Business, and Yellow Pages. Additionally, industry-specific directories or local business directories in your area can also be valuable. Remember to choose directories that are relevant to your business and have a good reputation to maximize the benefits of listing your business.
João Rodrigues
Oliver, how can local businesses stay updated with the latest SEO trends and changes?
Oliver King
João, staying updated with the latest SEO trends and changes is crucial for local businesses. Some ways to stay informed include following reputable SEO blogs, attending industry conferences or webinars, and joining professional SEO communities or forums. It's also beneficial to regularly review search engine guidelines and updates to make sure your SEO strategies align with current best practices.
André Almeida
Oliver, I've heard about the importance of schema markup for SEO. How relevant is it for local businesses?
Oliver King
André, schema markup is highly relevant for local businesses' SEO. By implementing schema markup, you can provide search engines with structured data about your business, such as your address, phone number, opening hours, and customer reviews. This can help search engines understand and display relevant information about your business in search results, ultimately boosting your visibility and click-through rates.
Oliver King
Marta, there are several schema markup types that can benefit local businesses, such as LocalBusiness, Product, Service, Review, and OpeningHoursSpecification. Implementing these schema types can provide search engines with detailed and valuable information about your business, products or services, customer reviews, and operating hours. It helps improve the accuracy and relevance of search results for local queries.
Filipe Costa
Oliver, what are some common reasons why local businesses struggle to compete with larger companies in SEO?
Oliver King
Filipe, one common reason is the lack of resources and budget. Larger companies often have more resources to invest in SEO, including dedicated teams or agencies. Additionally, local businesses may face more intense competition from larger companies with established online presence and brand awareness. However, by focusing on local SEO strategies and leveraging their unique advantages, local businesses can still compete effectively.
Teresa Mendonça
Oliver, how can local businesses differentiate themselves from larger competitors in terms of SEO?
Oliver King
Teresa, local businesses can differentiate themselves by leveraging their unique advantages, such as personalized local customer service, community involvement, and specialized knowledge of the local market. They can also focus on long-tail keywords and niche topics to target specific local customer needs. Building local partnerships and getting involved in local events or sponsorships can also help increase brand visibility and strengthen their position against larger competitors.
Hugo Silva
Oliver, what are the future trends or challenges that local businesses should be prepared for in terms of SEO?
Oliver King
Hugo, some future trends and challenges that local businesses should be prepared for include the increasing importance of mobile SEO and voice search, the evolving role of artificial intelligence and machine learning in search algorithms, and the growing demand for personalized and localized search results. It's important for local businesses to stay informed and adapt their SEO strategies to these emerging trends to stay competitive in the ever-changing digital landscape.
Miguel Fernandes
Oliver, do you think voice search will have a significant impact on local SEO?
Oliver King
Miguel, voice search is indeed expected to have a significant impact on local SEO. With the rise of voice-activated devices and virtual assistants, more people are using voice search to find local businesses, products, and services. Optimizing your website and content for conversational and long-tail keywords, providing concise and accurate business information, and optimizing for featured snippets can help you capture voice search traffic and increase your visibility in local search results.
Sofia Santos
Oliver, should local businesses also focus on optimizing their websites for featured snippets?
Oliver King
Sofia, optimizing for featured snippets can be beneficial for local businesses. Featured snippets are the highlighted search results that appear at the top of organic search results, providing concise and relevant information directly in search results. By optimizing your content to address common questions or provide in-depth information, you increase the chances of appearing in featured snippets, which can drive more organic traffic to your website and position you as an expert in your industry.
Pedro Oliveira
Oliver, what are some common misconceptions about local SEO that you often come across?
Oliver King
Pedro, one common misconception is that local SEO is only relevant for businesses with physical locations. However, even service-based businesses without physical storefronts can benefit from local SEO by targeting their service areas. Another misconception is that SEO is a one-time effort. In reality, SEO requires ongoing optimization, monitoring, and adapting to changes in search algorithms and user behavior. It's a long-term strategy that requires consistency and continuous improvement.
Oliver King
Maria, some common metrics and KPIs that local businesses should track include organic search traffic, keyword rankings, website conversion rates, customer engagement metrics (such as time on site, pages per visit, and bounce rate), and the number and quality of online reviews. These metrics can provide insights into the effectiveness of your SEO efforts and help you identify areas for improvement.
Rui Costa
Oliver, how often should local businesses review and update their SEO strategies?
Oliver King
Rui, reviewing and updating your SEO strategies should be an ongoing process. Search engine algorithms and user behaviors are constantly evolving, and it's important to stay up to date with the latest trends and best practices. It's generally recommended to review and optimize your SEO strategies at least every few months, but also to monitor performance regularly and make adjustments as needed.
Beatriz Lima
Oliver, what are some cost-effective SEO strategies that local businesses can implement?
Oliver King
Beatriz, there are several cost-effective SEO strategies that local businesses can implement. One is to create high-quality and relevant content on a regular basis. This can help attract organic traffic, build credibility, and improve search rankings. Another is to actively engage with your audience on social media, responding to comments and inquiries. Building relationships and engaging with local influencers or industry partners can also be cost-effective ways to increase brand visibility and earn backlinks.
Catarina Rodrigues
Oliver, do you have any recommendations for local businesses that are just starting with SEO?
Oliver King
Catarina, for local businesses just starting with SEO, it's important to focus on the basics. Start by optimizing your website for relevant local keywords and ensuring your business information is accurate and complete on Google My Business and other online directories. Create high-quality and relevant content that provides value to your target audience. Actively engage with your audience on social media and encourage customers to leave reviews. As you gain experience and familiarity with SEO, you can gradually expand and refine your strategies.
Oliver King
David, it's important for local businesses to be cautious about black hat SEO tactics that violate search engine guidelines. These tactics can lead to severe penalties, including being removed from search engine results altogether. Some examples include keyword stuffing, buying links, and creating low-quality or duplicate content. It's best to focus on ethical and sustainable SEO strategies that provide long-term benefits rather than trying to cheat the system.
Rita Costa
Oliver, is it worth investing in paid advertising alongside SEO for local businesses?
Oliver King
Rita, investing in paid advertising can complement your SEO efforts and provide additional visibility, especially in competitive markets. Paid advertising can help you reach a wider audience, target specific demographics or geographic locations, and increase brand visibility. However, it's important to balance your budget and measure the return on investment (ROI) to ensure it aligns with your business goals. A combination of organic SEO and targeted paid advertising can be a powerful strategy for local businesses.
Joana Marques
Oliver, what are the potential risks of not investing in SEO for local businesses?
Oliver King
Joana, not investing in SEO can result in missed opportunities and loss of visibility in local search results. Without a strong online presence, local businesses may struggle to reach their target audience and compete with larger companies. They may also miss out on valuable organic traffic, leads, and conversions. In today's digital landscape, where customers often turn to search engines to find local businesses, not investing in SEO can ultimately hinder growth and limit business success.
Luisa Costa
Oliver, how can local businesses optimize their websites for mobile devices?
Oliver King
Luisa, to optimize websites for mobile devices, local businesses should ensure they have a responsive design that automatically adjusts based on the user's device. They should prioritize mobile-friendly design principles, such as easy navigation, clear call-to-action buttons, and fast-loading pages. Additionally, optimizing images for mobile, using legible font sizes, and avoiding intrusive pop-ups can help provide a seamless and user-friendly experience on mobile devices.
Oliver King
Mariana, Google provides a free tool called Google's Mobile-Friendly Test that allows you to check if your website is mobile-friendly. It provides insights and recommendations to help you improve your mobile experience. Additionally, Google Analytics can provide data on your website's mobile traffic and performance. Regularly monitoring these metrics and taking appropriate actions can help you optimize your website for mobile devices.
Oliver King
Carlos, using AMP can be beneficial for local businesses' websites, especially for mobile users. AMP is an open-source framework that aims to provide faster-loading web pages on mobile devices. Implementing AMP can help improve your website's performance, reduce load times, and enhance the mobile user experience. However, it's important to consider the trade-offs, such as limited design options and potential impact on tracking and analytics. It's worth evaluating if the benefits outweigh the drawbacks based on your specific business needs.
Oliver King
Raul, when implementing AMP, it's important to ensure that the AMP version of your website provides the same core content as your non-AMP version. Both versions should have consistent branding and user experience. It's also crucial to properly set up AMP tracking and analytics to monitor performance and understand user behavior on your AMP pages. Additionally, consider potential impacts on dynamic content, forms, and interactive elements when implementing AMP. Testing and optimizing your AMP implementation are key to ensuring a successful implementation.
Filipa Martins
Oliver, how can local businesses leverage local link building to improve their SEO?
Oliver King
Filipa, local businesses can leverage local link building by focusing on building relationships with other businesses, organizations, or influential individuals in their local community. This can include partnering with local charities or sponsoring local events. Collaborating on content or hosting joint promotions with other local businesses can also help attract backlinks from relevant and authoritative sources. Building relationships and actively participating in the local community not only helps with SEO but also strengthens your brand and reputation.
Oliver King
Marta, local businesses should avoid link building tactics that violate search engine guidelines. This includes buying links, participating in link schemes or link farms, and using low-quality or irrelevant directories. Instead, focus on building natural, high-quality links from relevant and authoritative sources within your industry and local community. These links are more valuable and sustainable in the long run and can positively impact your local SEO efforts.
Rita Pereira
Oliver, should local businesses focus on content marketing as part of their SEO strategy?
Oliver King
Rita, content marketing is an essential component of a local business's SEO strategy. Creating and promoting high-quality, relevant, and informative content not only attracts organic traffic but also establishes your business as an authority in your industry and helps build trust with your target audience. By addressing their needs, answering their questions, and providing valuable insights, you can attract and retain potential customers while strengthening your search visibility in local and organic search results.
Gabriel Silva
Oliver, what are some common content marketing mistakes that local businesses make?
Oliver King
Gabriel, one common mistake is creating content that is too promotional or sales-focused. Content marketing should aim to provide value and educate, rather than being overly self-promotional. It's also important to avoid creating thin or low-quality content that doesn't offer any unique insights or value to the target audience. Finally, neglecting to promote content through various channels, such as social media or email newsletters, is another mistake. Effective content marketing requires both creating valuable content and promoting it to reach your target audience.
Leonardo Dias
Oliver, how can local businesses identify relevant content topics and keywords?
Oliver King
Leonardo, local businesses can identify relevant content topics and keywords by conducting keyword research. Start by brainstorming topics related to your industry, products, or services. Use keyword research tools, such as Google Keyword Planner, to explore search volume and competition for specific keywords. Look for long-tail keywords that are specific to your local area or address common questions or pain points that your target audience may have. Understanding your audience's needs and search behavior is key to identifying relevant content topics and keywords.
Bernardo Silva
Oliver, do you have any tips for local businesses to rank higher in local search results?
Oliver King
Bernardo, to rank higher in local search results, local businesses should focus on optimizing their Google My Business listing, including accurate and complete business information, regularly updating posts, and encouraging customer reviews. They should also ensure their website is optimized for local keywords and phrases, and they have high-quality and relevant content. Building local links, actively engaging with their audience on social media, and responding to reviews can also help improve local search visibility.
Sérgio Marques
Oliver, are there any specific on-page SEO factors that local businesses should pay attention to?
Oliver King
Sérgio, local businesses should pay attention to on-page SEO factors like meta tags (title tags and meta descriptions), header tags (H1, H2, etc.), URL structure, and keyword optimization within the content. Ensuring fast website speed, using internal links to connect related content, optimizing images with alt tags, and making sure the website is mobile-friendly are also important. By focusing on these on-page SEO elements, local businesses can improve their website's visibility and relevance for local search queries.
Hélder Almeida
Oliver, what are some off-page SEO techniques that local businesses can use to improve their search rankings?
Oliver King
Hélder, some off-page SEO techniques that local businesses can use include building high-quality and relevant backlinks from authoritative websites, leveraging local directories and online listings, participating in local community events or organizations, and actively engaging with their audience on social media. Collaborating with local influencers or industry partners and seeking opportunities for press coverage or guest blogging can also help improve off-page SEO and increase brand visibility.
Diogo Santos
Oliver, what are some common challenges that local businesses face when implementing AMP?
Oliver King
Diogo, some common challenges that local businesses face when implementing AMP include potential impact on design and branding options, limited support for certain interactive elements or plugins, and potential discrepancies between the AMP version and the non-AMP version of the website. It's important to thoroughly test your AMP implementation, closely monitor the performance and user experience, and make necessary adjustments to ensure a seamless and consistent experience for visitors.
Simão Pereira
Oliver, do you think AMP is necessary for all types of local businesses?
Oliver King
Simão, while AMP can provide benefits in terms of mobile performance and user experience, it's not necessarily necessary for all types of local businesses. The decision to implement AMP should be based on your specific business goals, target audience, and available resources. If your website already provides a fast and seamless mobile experience, AMP may not be a top priority. However, if mobile performance is a key consideration, implementing AMP can be a valuable addition to your SEO strategy.
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