Can you guide me to SEO for Amazon listings?

It’s a no-brainer, but one of the best ways to improve your sales on Amazon is having a high product ranking over there. And running SEO for your Amazon listings can greatly improve your search ranking positions, bringing you to the front of the target audience of still undeveloped customers. But how to convert them into the real buyers? Well, let’s see. Here is a brief SEO instruction to drive Amazon listings to the top of online search and better exposure to a broader audience of potential shoppers over there. Considering that Amazon’s A9 search algorithm is constantly changing, below I’m going to start with identifying the main set of potentially winning keywords – just to have a solid starting point for your ongoing optimization campaign. 

Later on, you might as well keep moving with the following actions kept in mind for a future reference. I mean that after running a complete keyword research, you are recommended to proceed with offering discounts, providing customer satisfaction to more clients, improving bounce rate and time spent on page, using sponsored advertisements, as well as winning the Buy Box on Amazon to dominate that crowded marketplace.

Identifying the Main Set of Winning Keywords

Keyword optimization is probably the main part of running a successful SEO for Amazon listings. And the thing is that it’s absolutely different from any other major search engines, such as Google itself, as well as Yahoo, Bing, and so on. Remember, your primary goal here is to make sure your product offers are ranked well for as many keywords and long-tail search combinations as possible. So, in order to set them up with the maximum count of fitting search terms, I recommend using one of the following software tools and online frameworks specifically tailored to handle a perfectly fitting SEO strategy for Amazon listings that really sell:

• Sonar – is a free Amazon keyword research tool that shows its strongest sides when it comes to identifying all potentially winning keywords relevant to your product on sale, and shaping the main list of top-popular search requests used by the live shoppers on Amazon. Simply enter any targeted keyword you have – and get a valuable competitive insight, backed with a set of practical suggestions for you to dominate the market niche or your product category.
• LSI Graph – is another free tool, which is extremely useful when it comes to a quick and easy automatic process of generating top-performing keywords relevant to your subject.

• Sellics – is advised for the earliest stages of product keyword research on Amazon. I mean that you’d better try it first and foremost when you need to run a brainstorming keyword research necessary for SEO and Amazon listings optimization.
• Thesaurus – this online helper is probably one of the most underestimated means of in-depth keyword research and SEO optimization for product listings on Amazon. Just try it for getting some extra keyword suggestions in British English, and simply identify all the alternate unused product names still highly recommended to be included in your ongoing campaign of SEO optimization for product listings on Amazon.