How web developers can improve technical SEO?
Website visibility on the organic search results is the primary purpose of any website promotion and development. Your site may be correctly created and designed, but if it does not appear on the first or the second search result page, you will end up with no traffic and sales. Search engine optimization can significantly improve your site positions and drive targeted traffic to your site. However, it should be used wisely and comprehensively. I mean you need to implement optimization techniques to your website design, code and structure.
SEO is much more than link building and keyword research. There are a lot of technical aspects controlled by SEO developers that determine your site rank on search result page. In this article, we will talk about some technical SEO aspects that can improve your website position and bring more targeted traffic to your domain.
SEO tutorials for web developers
Technical search engine optimization refers to all elements which are always placed behind the scene. An average user cannot observe these aspects without looking at the source code. The following elements refer to technical SEO - site speed, redirections, HTTP headers, flash, Javascript and so on. Let us discuss some of these aspects to understand how they can contribute to your site SEO.
- Site speed
Such SEO aspect as site speed should be the number one priority for your website developers. Page speed is the essential Google ranking factor that directly influences user experience with the site. Finally, it affects your site conversion and other website metrics. Just remember how long do you wait till a site you click on uploading. It this process takes more than 3-5 seconds users become feel irritated and return to the search results.
If you would like to provide users with a perfect experience and get a high rank on Google, you need to care about your site speed. You may check your site speed using Google Speed Test tool or compare your site speed with your competitors.
- Redirects
Unfortunately, there are a lot of web developers who make website redirection wrong. Two types of redirects may be placed on a site - 301 and 302 redirects. The first type of redirect is usually used in SEO is a page has moved somewhere or been taken down. In this case, you need to redirect users as well as search bots to an appropriate new page. One more reason for implementing 301 redirects is for removing duplicate content from an index. 301 redirect serves as a perfect opportunity to give some strength to different website pages and make sure you save all link juice of the previous webpage versions.
302 redirect is used when a page is temporarily unavailable (f.e. if some product is out of stock at this moment) or you test your new domain version to get some customers feedback but want to save the rankings of your old domain version. 302 redirect correctly serves when a website owner is sure that a move will not be permanent. In this case, Google will not pass link juice across the redirect as well as not remove the old web page URL from an index. That is why confusing 301 and 302 redirects can hurt your site SEO efforts.
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