Can you show me the right way of handling a product keyword research on Amazon?

Amazon is the world’s largest ecommerce platform that serves as a really huge online marketplace giving access to an extremely vast list of products available on sale over there. So, it already becomes clear that this broad definition suggests a more than ultimate competitive challenge. And that makes handling a product keyword research on Amazon even more important task, than it is known for the original ranking concept used by the major search engines like Google to determine the right positions in the SERPs for every web page found on the Web within its current index. But how to outrank your closest niche/category competitor sellers, as well as the rest of Amazon pages? Challenging them particularly in those areas, where they might as well be actually too vulnerable – for you to outperform them smoothly and at ease. 

So, below I’m going to show you a couple of tips and would-be “secrets” of a proper product keyword research that can help you dominate the whole Amazon marketplace as a leading seller.

Smart Approaches to Product Keyword Research on Amazon

Let’s face it – you will never rock the scene on Amazon in the capacity of another boring one-stop-shop dealing with too many broad product categories. So, why not to use your own website empowered with a strongly focused content to outperform your market rivals, right? That way, I recommend making your product keyword research beat Amazon marketplace by relevance. Here are the main factors contributing to your success over there:

• Content Focus – maintain a reasonably high percentage of unique content, closely related to the primary target keyword or long-tail search combination.
• Homepage focus – make sure your homepage contains your top-performing keyword assets, and don’t hesitate to embed its main title with the right primary keyword for the product you’re mainly selling on Amazon.

• External Focus – support your own keyword content theme with some extra backlinks with SEO-optimized text anchors. Remember to be careful – make sure you’re not overstuffing with the keywords or abusing, for example, with a hidden link anchor. That way, you will improve your current chances of beating Amazon’s powerful brand name, as well as the rest of certainly less competitive brands in your market niche/product category.
• Topic Focus – considering that Google likes a far-reaching and enough deep web page content, here is a nice sweet spot for your product keyword research on Amazon. I mean you can easily outperform probably any big-time ecommerce platform – just knowing that nearly all of them are used to have weak descriptions. The thing is that too often such pieces of descriptional content that may seem to be well-optimized for a certain set of the target keywords – are nothing but default descriptions pulled straight from the manufacturer/supplier. So, all you need to get another competitive advantage is including a deeper topic focus to your content, using a wider glossary of closely related search terms, providing any original instructional info that would be really helpful for your potential buyers, a piece of good editorial content, many positive product reviews, and so on.