What is the best way to optimise Amazon listings for novice sellers?

Amazon is the world’s largest search engine, at least the one dealing with online sales offers for any products you can possibly imagine. And in you are a novice seller over there, you should know the main rules of the game so that survival on that really crowded marketplace becomes much easier for you. And the best way of making a solid ground for your commercial progress is to optimise your Amazon listings for the main target keywords so that your product offers appear prominently in the product SERPs. That’s why below I’m going to give you some brief tips and tricks to optimise Amazon listings like a pro, even if you’re still looking like a novice seller who takes his initial steps to the ultimate retailer success over there. 

How to Optimise Amazon Listings Like a Pro

Before anything else, let’s face it – Amazon search optimization always starts with shaping a perfectly tailored detail page for any product you have got on sale. While creating these elements of your product detail page, it’s really important to be accurate yet fully thoroughly to write a really compelling product page that would be guiding each potential customer to make the final purchase particularly with you, and nowhere else. That’s why I recommend shaping the main elements of your product detail page to optimise your Amazon listings, as follows:

• Product Title – should be always unique and concise. Make it as accurate and appealing to Amazon’s general style for product titles as possible. Doing so, remember – your product title is the best place to set up your main target keywords and long-tail search phrases in decreasing order of their importance. Note, however, that you’re strongly recommended to avoid any duplicative keywords used both in your product title, and through the rest of other product page sections you have.
• Bullet Points – this section of product detail page is usually build with five conveying bullet statements. Make them cover only the most important information so that they will describe the primary features/benefits of your item on sale. In fact, the “ideal” list of bullets is intended to reintegrate the most important information already announced in your product title.

• Product Description – in fact, it’s a more extended section of your list of bullets. That way, your product description is meant to highlight the main characteristics of the item on sale, backed with the general elements of its everyday usage/maintenance. Consider including here the following features: product dimensions, age/skill level appropriateness, contents and conditions for the product, state of origin, and so on. Note, however, that you should never include here the information about manufacturer and pricing, or any data for openly promotional purposes.
• Product Images – stands for the set of visual images giving additional product description and its general overview showcasing every side of its main functions and means of usage. This section is recommended to include six or seven compelling product images, which should be fully convincing for every potential customer who considers making a purchase with you.