Can I quickly optimise my Amazon listing for keywords push myself to the top searched items?

If you want to set yourself up to success, you should position and optimise your Amazon listing for the main target keywords (i.e., those single keywords and long-tail combinations that are used for the product search most frequently). But how to find the right keywords and optimise Amazon listing best way possible? The thing is that much like with the Search Engine Optimization (SEO), to optimise your Amazon listing you should pick the keywords in the highest search demand (i.e., great search volume), in line with an adequate level of keyword competition (i.e., relatively easy to rank for). That’s why before anything you will have to choose the right keyword tool. And below I’m going to show you some practical schemes for you to optimise Amazon listing for the right keywords and using the right tool with a proven efficiency. So, let’s delve in!

Start with Google Keyword Planner

Seriously, this basic keyword research tool well-know by nearly all expert SEOs can help you a lot to optimise Amazon listing for the right keywords. To be more precise, I recommend using Google’s Keyword Planner before anything else – just to have a big picture of your target product keywords and long-tail search phrases. That way, you will be able to understand all global trends of their usage – not only on Amazon itself, but through the other similar marketplaces, such as eBay, Walmart, Alibaba store, etc.

Optimise Amazon Listing Using Professional Tool

Once you’ve got a big picture of your main target keywords, it’s time to test them in action. I mean here you will have to pick a good keyword research tool specifically tailored to optimise Amazon listing. Among the others, I can recommend using the following ones – KeywordTool.io and JungleScout. I’ve tested them both to optimise my own Amazon listing for the main target keywords. Below let’s have a brief overview for each of them. 

KeywordTool.io

It’s a great tool to keep moving on with some great keyword ideas. Much like with Google Keyword Planner, all you need is to enter your target keyword – and get assisted with a massive list of related search terms used by the live shoppers looking for the same item or product category. What’s more – KeywordTool.io appeared to be really great, particularly when it comes to locating the most promising long-tail keyword combinations. Remember, Amazon’s autocomplete option can’t always help you with these expressions, that’s why using this specifically tailored keyword research tool can become a real salvation for every beginner seller on Amazon.

JungleScout

And here we’re finally coming to the point – the thing is that neither Keyword Planner, nor KeywordTool is actually helpful to understand probably the most important thing over there – exactly which keywords are more likely to generate you more sales on Amazon. That’s why I recommend using JungleScout to identify how winning every certain target keyword, or long-tail expression can possibly be. Or you might as well use it just for a cross-reference. Ultimately, to make the final checkup for each potentially promising keyword and feel certain whether it’s a must-winning one to optimise your Amazon listing for sure, or not at all.