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What is the hidden power of nofollow backlinks?

All webmasters claim the same things. Dofollow links are useful for website optimization, while nofollow is useless. However, that is not really the case. It may sound right in a case when you are only concerned about immediate link equity. In the long, this approach means that you are wasting a lot of link building potential that you can get from nofollow backlinks. 

It can be explained by several ranking factors. First of all, Google still cares about nofollow links and finds them significant for brand reputation improvement. It pays attention to a website nofollow backlinks when trying to summarize whether you have a healthy and quality link profile or not. Moreover, nofollow backlinks can still be indexed, which helps to ensure that a web source is alive. Nofollow backlinks play a significant role in the broader marketing benefits. 

How Google reacts to nofollow backlinks?

Truth be told, Google parse both dofollow and nofollow backlinks. With the only one difference in the quality of link juice, it passes through nofollow backlinks. Google considers nofollow links as part of the healthy backlink profile. If a backlink profile consists of only dofollow backlinks, it looks suspicious for search engines. Such unnatural profiles can get penalties. So, having nofollow links is a worthwhile safety net to have. 

Another benefit of nofollow backlinks is that they help search engines crawl and index your site. Nofollow links can prompt Google to parse one of your web pages that did not get traffic before that. What is significant here is that nofollow links still ensure search engines can find, crawl and index your site, even if it is not passing equity or making a note of anchor text keywords. 


It is also worth to mention that nofollow links can be a knock to effect. Many webmasters refuse to work with nofollow backlink platforms as they think it can’t be effective for their business development. The problem is that they do not see a real value behind nofollow links. If you publish a great content of a platform which provides only nofollow links, it is still can be beneficial for you as users who find your content relevant and quality, will share it on their smaller platforms. So, as a result, you will still obtain a lot of organic dofollow backlinks. 

That is why nofollow links might not pass link equity in the way many of us understand, but it still valuable for our sites search engine optimization. There is no doubt that nofollow backlinks improve website exposure on SERP. And exposure, in its term, can bring more dofollow traffic generated links to your site. 

To conclude I would like to say that dofollow backlinks should be your highest priority, but you should not turn down opportunities for a link with nofollow tag. These links also have potential to help with indexing and generating further links. 

Nelson Gray
Thank you all for your comments! I'm glad to see the discussion underway.
Michael Roberts
Nofollow backlinks are often underrated. They may not provide direct SEO benefits, but they can still be valuable for referral traffic and brand exposure.
Emily Thompson
I agree, Michael! Nofollow backlinks can still bring in relevant traffic to your site, and every visitor counts.
Samantha Adams
But don't nofollow links pass any link juice at all?
Nelson Gray
Hi Samantha! Nofollow links do not pass link juice directly, but they can still contribute to your overall backlink profile and support your site's authority indirectly.
Daniel Lee
I've always wondered if nofollow links are worth pursuing. Would it be better to focus on getting only dofollow links instead?
Nelson Gray
Hi Daniel! While dofollow links are certainly more beneficial for SEO, solely focusing on them would limit your opportunities. Nofollow links can still bring in traffic from relevant sources and benefit your brand's visibility.
Jennifer Hill
I've seen some people actively disavowing all nofollow links. Should I be doing the same?
Nelson Gray
Hi Jennifer! Generally, it's not necessary to disavow nofollow links. Disavow files are typically used when dealing with harmful or spammy backlinks that are affecting your site's SEO negatively. Nofollow links don't pose such risks.
Robert Johnson
I still feel like a dofollow link is more valuable. Why would someone link to my site with a nofollow attribute?
Nelson Gray
Hi Robert! While dofollow links may have more direct SEO benefits, people may still link to your site with nofollow attributes for various reasons. For example, if they are mentioning your brand or content but don't want to pass link juice, or if they are being cautious about linking to unknown sources.
Julia Reed
I completely agree, Katherine! Nofollow links are crucial for maintaining the integrity and trustworthiness of online platforms.
James Campbell
Even if nofollow links don't directly impact SEO, they can still play a role in establishing your site's authority and credibility. Having a diverse backlink profile is important.
Nelson Gray
Exactly, James! A diverse backlink profile helps search engines understand the reputation and relevance of your website.
Sarah Walker
Are there any specific strategies to attract more nofollow backlinks?
Nelson Gray
Hi Sarah! One strategy is to create high-quality content that others find valuable and worth referencing. This can encourage websites to link to your content, even if they choose to use nofollow attributes. Engaging with influencers and building relationships can also increase the chances of earning nofollow backlinks.
Amy Mitchell
I've seen some conflicting information about nofollow links. Some say they don't matter, while others emphasize their value. What's the truth?
Nelson Gray
Hi Amy! The truth is that nofollow links may not directly impact SEO rankings, but they can still bring referral traffic, enhance your online visibility, and contribute to your overall backlink profile. While their impact may be indirect, they still hold value.
David Turner
I've heard that nofollow links can also help with natural link profiles. Is there any truth to that?
Nelson Gray
Absolutely, David! Natural link profiles contain a mix of both dofollow and nofollow links. Having a healthy balance indicates to search engines that your site is being linked to naturally and not artificially manipulating the system. So yes, nofollow links can contribute to a natural-looking backlink profile.
Sophia Cox
I never realized that nofollow links could still have some benefits. Thanks for sharing this information!
Nelson Gray
You're welcome, Sophia! It's important to consider the broader benefits of nofollow links and not dismiss them solely due to their lack of direct SEO impact.
Michael Roberts
I've actually seen increased traffic from nofollow links on my website. It's amazing how they can still drive relevant visitors.
Nelson Gray
That's great to hear, Michael! Nofollow links can definitely surprise you with the value they bring.
Daniel Lee
Thanks for clarifying the importance of having a balanced approach, Nelson. I'll make sure to consider nofollow links in my link building strategy.
Nelson Gray
You're welcome, Daniel! Remember, a well-rounded link building strategy includes diversity in link types, and nofollow links can certainly contribute.
Jennifer Hill
I appreciate your explanation, Nelson. I was confused about whether I should disavow nofollow links, but now I understand that they aren't harmful.
Nelson Gray
Glad to clear that up for you, Jennifer! Disavowing nofollow links unnecessarily could potentially harm your overall backlink profile, so it's best to reserve disavow files for harmful backlinks.
Julia Reed
I've learned a lot from this discussion! It's good to know that nofollow links can still be valuable in boosting brand visibility.
Nelson Gray
Thank you, Julia! Brand visibility is indeed an essential aspect, and nofollow links can definitely help in that regard.
James Campbell
This discussion highlights the importance of considering the bigger picture when it comes to backlinks. It's not just about dofollow links and SEO benefits, but also about brand recognition and exposure.
Nelson Gray
Absolutely, James! It's crucial to have a holistic perspective on backlinks and understand the various ways they contribute to your online presence and reputation.
Sarah Walker
Thank you all for sharing your insights and experiences with nofollow links. I'll definitely be more open to considering their value going forward.
Nelson Gray
You're welcome, Sarah! It was great to have this discussion with all of you. Feel free to reach out if you have any more questions or need further clarification.
Katherine Turner
I'm glad I participated in this discussion. It's given me a more comprehensive understanding of the importance of nofollow links. Thank you all!
Nelson Gray
You're welcome, Katherine! I'm glad you found the discussion valuable. Remember, nofollow links can be beneficial in their own way.
Amy Mitchell
Thank you, everyone! This has been an enlightening conversation. It's good to know that nofollow links have their place in the big picture.
Nelson Gray
You're welcome, Amy! Nofollow links do have their value, and it's important not to overlook them.
David Turner
This discussion has certainly changed my perspective on nofollow links. I'll start considering them as part of my overall SEO strategy. Thanks, everyone!
Nelson Gray
That's great to hear, David! Remember, a well-rounded SEO strategy encompasses different elements, including both dofollow and nofollow links.
Sophia Cox
I'm glad I stumbled upon this discussion. It's been eye-opening to learn more about the benefits of nofollow links. Thanks, everyone!
Nelson Gray
You're welcome, Sophia! I'm glad you found the discussion informative. If you have any more questions, feel free to ask.
Michael Roberts
Well, it seems like we've covered a lot of ground in this discussion. Thanks to Nelson for shedding light on the subject.
Nelson Gray
You're welcome, Michael! I'm happy to have contributed to the conversation. It's always great to discuss these topics and share knowledge.
Daniel Lee
I appreciate the insights, Nelson. This discussion has given me a better understanding of the role of nofollow links. Thanks, everyone!
Nelson Gray
You're welcome, Daniel! I'm glad the discussion has been helpful for you. If you have any more questions, feel free to ask.
Jennifer Hill
Thanks to everyone for sharing their thoughts. I've gained a better appreciation for nofollow links through this conversation.
Nelson Gray
You're welcome, Jennifer! It was a pleasure to have this exchange and see the positive impact of nofollow links.
Julia Reed
Thank you all for engaging in this conversation. It's been insightful and has expanded my knowledge about nofollow links.
Nelson Gray
You're welcome, Julia! I'm glad the discussion has been informative and beneficial for you. Feel free to ask any further questions if you have them.
James Campbell
This discussion has been valuable in reminding us not to overlook the potential of nofollow links. Thanks to everyone who participated!
Nelson Gray
You're welcome, James! It's important to consider all aspects of link building, and nofollow links play a role in overall success.
Sarah Walker
Thank you, Nelson, for providing us with this opportunity to learn more about the benefits of nofollow links. It's been a pleasure discussing this topic with everyone!
Nelson Gray
You're very welcome, Sarah! It was my pleasure to initiate and participate in this discussion. Thank you for your active involvement!
Daniel Lee
This discussion has given me a fresh perspective on nofollow links. I appreciate everyone's contributions and insights.
Nelson Gray
You're welcome, Daniel! It's great to hear that this discussion has helped you see nofollow links in a new light. Thank you for participating!
Jennifer Hill
Thanks to Nelson and everyone else for sharing their knowledge and experiences. I will consider nofollow links more thoughtfully moving forward.
Nelson Gray
You're welcome, Jennifer! I'm glad the discussion has been illuminating for you. Remember, each link type has its own place in an effective SEO strategy.
Julia Reed
I'm glad I joined this conversation. It's given me a deeper understanding of the role of nofollow links. Thanks, everyone!
Nelson Gray
You're welcome, Julia! I'm delighted that you found the discussion valuable. If you have any more questions or need further clarification, feel free to reach out.
James Campbell
Thank you, Nelson, for initiating and guiding this conversation. It's refreshing to see the positive impact of nofollow links.
Nelson Gray
You're very welcome, James! It's been a pleasure to explore the importance of nofollow links and their positive contributions to SEO.
Sarah Walker
I'm grateful for this discussion. It's crucial to have an understanding of the bigger picture when it comes to nofollow links. Thanks, everyone!
Nelson Gray
You're welcome, Sarah! A holistic perspective is indeed vital in SEO, and considering the value of nofollow links is an important part of it.
Daniel Lee
Thanks, Nelson, for sharing your insights. I'll make sure to implement a balanced approach that includes nofollow links in my SEO strategy.
Nelson Gray
You're welcome, Daniel! A balanced approach is key, and incorporating nofollow links into your strategy can broaden your reach and potential traffic sources.
Jennifer Hill
I appreciate your clarifications, Nelson. I was unsure about how to handle nofollow links, but now I understand their value better.
Nelson Gray
Glad I could provide clarity, Jennifer! Nofollow links may not have direct SEO benefits, but they can contribute in other meaningful ways.
Julia Reed
I've gained a lot of insights from this discussion. It's good to know that nofollow links can still have positive effects on online presence and brand visibility.
Nelson Gray
Thank you, Julia! Nofollow links may not be as directly impactful, but they definitely have their place and can contribute to your overall success.
James Campbell
It's been a pleasure discussing the importance of nofollow links with all of you. Let's not overlook their potential!
Nelson Gray
Indeed, James! It's crucial to recognize the value of nofollow links and leverage them as part of a comprehensive SEO strategy.
Sarah Walker
Thank you all for sharing your experiences and insights. This discussion has widened my perspective on nofollow links.
Nelson Gray
You're welcome, Sarah! It's fantastic to see the positive impact of this discussion. Keep exploring the possibilities of nofollow links!
Daniel Lee
I'm grateful for this engaging discussion. I've learned a lot about the benefits of nofollow links. Thanks to all participants!
Nelson Gray
You're welcome, Daniel! I'm glad you found the discussion engaging and informative. Don't hesitate to apply this newfound knowledge to your SEO strategy.
Jennifer Hill
Thanks to Nelson and all the participants. This discussion has enlightened me about the value of nofollow links in a broader sense.
Nelson Gray
You're welcome, Jennifer! It's been an enlightening discussion, and I'm glad to have contributed to your understanding of nofollow links.
Julia Reed
Thank you all for your input. It's been fascinating to explore the role of nofollow links. I appreciate this conversation!
Nelson Gray
You're welcome, Julia! It's been a pleasure to share insights and knowledge about the benefits of nofollow links. Keep on exploring!
James Campbell
The positive impact of nofollow links shouldn't be underestimated. Thanks, Nelson, for your expertise, and thanks to all the participants!
Nelson Gray
Indeed, James! Nofollow links may not have the direct impact of dofollow links, but they can still contribute significantly. Thank you for your kind words, and thanks to everyone for their valuable contributions!
Sarah Walker
I'm grateful for this discussion. It's reminded me of the importance of considering all aspects of link building, including nofollow links.
Nelson Gray
You're welcome, Sarah! A comprehensive link building strategy encompasses various types of links, each with its own value. Don't overlook the potential of nofollow links!
Daniel Lee
Thanks, Nelson, for providing valuable insights. I'll certainly be more open to exploring the possibilities of nofollow links in the future.
Nelson Gray
You're welcome, Daniel! I'm glad the insights have been valuable to you. Keep an open mind and leverage the potential of nofollow links to enhance your SEO efforts.
Jennifer Hill
This discussion has shifted my perspective on nofollow links. I now see them as an important part of a well-rounded link building strategy. Thank you all!
Nelson Gray
You're welcome, Jennifer! It's fantastic to see such a shift in perspective. Well-rounded link building includes diversity, and nofollow links have a place in that strategy.
Julia Reed
I'm grateful for this insightful discussion on the value of nofollow links. Thank you all for sharing your knowledge!
Nelson Gray
You're welcome, Julia! It's been a pleasure to have this insightful discussion with you. Remember, nofollow links can contribute meaningfully to your overall success.
James Campbell
Thank you, Nelson, for your expertise and guidance throughout this discussion. It's been enlightening!
Nelson Gray
You're very welcome, James! I'm glad you found the discussion enlightening. It's always a pleasure to share knowledge and insights with fellow professionals like yourself.
Sarah Walker
Thank you, Nelson, for organizing and leading this discussion. It's been great to learn from everyone's experiences and perspectives.
Nelson Gray
You're welcome, Sarah! I'm glad I could facilitate this productive discussion and foster valuable exchanges. Thank you for your active participation!
Daniel Lee
Thanks, Nelson, for sharing your expertise and guiding this discussion. I've gained a broader understanding of the role of nofollow links.
Nelson Gray
You're welcome, Daniel! I'm glad you found the discussion insightful and gained a broader understanding. Feel free to apply this knowledge in your SEO strategy moving forward.
Jennifer Hill
I've appreciated the opportunity to learn more about nofollow links in this discussion. Thank you all for contributing!
Nelson Gray
You're welcome, Jennifer! It's been my pleasure to create a space for learning and discussion. Thank you for your active involvement!

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