How do social media bring me more website traffic?
Today, I will tell you about the best ways one can increase website traffic through social media. Keep reading to discover the advanced strategies for improving your website traffic.
Four ways to get more website traffic via social media
Try these tips to attract more traffic to your site:
Participation in chats, groups, and communities
Social media groups and chats are perfect for boosting your website traffic. In addition to giving you the chance to connect with your clients and other brands in similar industries, they help you build strong business relationships.
By participating in Twitter chats and social media communities on Facebook and LinkedIn, you increase your brand awareness and visibility. Finding communities in your industry is easier than you may think. The only thing you need to do is connect with your network and determine what groups they love being a part of. Once you create your community, try to engage with its members on a consistent basis. Focus on providing value. Informative content and insightful conversations will entice an audience to learn more about your brand.
Including quality photos and graphics in your social media posts
It has been proven that humans process visual data better than any other type of data.
To be more precise, our brains process visuals 60 thousand times faster than plain text.
Because our attention spans are only getting shorter, social networks give particular priority to posts with engaging images.
However, this doesn’t mean you should always add images to posts. In the event when a graphic doesn’t add any value to your message, it’s better to leave the post with no photo. You should understand that more website traffic could be gained only when you publish those pics that relate to the topic.
Adding catchy industry hashtags to your social media posts
Hashtags are especially relevant on Twitter and Instagram. Semalt experts suggest using 2-3 useful and unique hashtags in a single tweet on Twitter. Before using any hashtag, take your time to find out what kind of content is populating that hashtag, so you avoid any tough situations. When it comes to Instagram posts, on a single post you can use up to thirty hashtags. Avoid using overly popular hashtags like #cute or #amazing, and the line goes on — they don’t add much value to your business.
Including social sharing buttons within your website
With social media buttons on your website, you eliminate the extra steps it takes for site visitors to share your content with their network. With a quick click, social media buttons automatically generate the web page link and the title of the blog post or article so visitors can instantly customize it and publish.
Summing-up
Never stop experimenting. There’s always a new marketing strategy to test. What social media strategy are you putting into action to gain more website traffic? Tell us about it in the comment section — we love hearing from you!
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