How to find the right keywords for my Amazon listings?

No need to say that if you’re selling on Amazon, you must already have too much to do, too much to manage, as well as too much to track in order to survive under a real cutthroat competition ruling over there. And the task to find the right keywords for your Amazon listings isn’t an exclusion in this simple rule. I mean that sometimes it can be really hard to identify potentially high-performing search phrases and the main target keywords to put into Amazon listings that will really sell. And let’s face it – you will need some specifically tailored software tools to help you with that. Luckily, there is a vast availability of different online frameworks and software tools designed for running an in-depth research to get the ultimate pick of keywords driving Amazon listings to the top of the product search over there. But how to make the right choice among the myriads of seemingly good offers available in open access on the Web? Here are some use-proven solutions to help you take the right choice, or at least narrow things down.

1. Keyword Inspector – is the first tool I’d like to show you today. This online helper is arguably the best option to find top-performing niche keywords for Amazon listings. Among its strongest sides, I want to highlight its extremely useful feature that allows to have a quick check and see all the keywords and long-tail search phrases your niche or product category opponents already rank for. Moreover, Keyword Inspector actually stands for a whole set of good tools, to be more precise. By default, it includes Amazon Suggestion Tool (to help you quickly identify all potentially winning long-tail keywords), Indexation Tester (to check whether your keywords from Amazon listings had been completely indexed so that they can be actually found by the live shoppers), and Search Term Optimizer Tool (to help you maximize the overall exposure in online search for even more).

2. Merchant Words – is another good option to help you quickly locate the real search terms used by the live people for their everyday online shopping not only on Amazon itself, but on the rest of popular marketplaces and ecommerce platforms elsewhere on the Internet (for example, on Walmart or Jet). As for me, I personally found this tool truly benefitting from getting a big picture of niche keywords with extremely valuable insight on their practical use. At last, Merchant Words appeared to be equally great to find the similar keywords and related search phrases which can be potentially winning, yet still uncovered for the lion’s share of active sellers on Amazon.

3. Jungle Scout – is the ultimate toolkit, which covers not only practical keyword research with useful competitive suggestions. What’s more – this option can be extremely benefitting when it comes to locating top popular products sold on Amazon, as well as strongly recommended niches which are on the peak of their popularity for the moment. In addition, with its broad database, Jungle Scout can provide all core metrics necessary for you to always take only well-informed and data-driven decisions, probably for every stage of your product listing development. Note, however, that this tool is actually more advanced one, designed for big-time sellers already having some basic experience in this field.