What are the effective ways to get to the TOP of Amazon listings?

Whether you have your own business and want to use Amazon as the additional retailing platform or you are just getting started with selling your inventory on Amazon, they are in the right place. Amazon is a vast marketplace that made over $73 billion in revenue for the last year. Each seller can potentially get millions on this platform. There is no magic recipe, only hard work, and strong will. 

In this short post, I am going to share with you some efficient tips how you can get to the TOP of Amazon listings. 

But first of all, I would like to explain you the reason why you should start focusing on improving your Amazon sales. 

TOP reasons to focus on Amazon sales boost

Amazon invests huge sums of money in expanding its e-commerce power all over the world. Amazon is always one step ahead of everyone else. So, retailing your products on this marketplace, you receive a chance to improve your brand awareness and expand the power of your company. 

Amazon found the new innovative mean of delivery, transferring products to the doorways of the customer apartments. The Federal Aviation Administration approved Amazon’s request to use drones for research, testing, and crew training. This fact shows that Amazon is an innovative and fast-growing e-commerce platform that does its best to satisfy customer needs. 

To continue the previous paragraph, I should mention that Amazon delivers the best shipping experience for its customers. Shoppers tend to believe Amazon because it does not mess around when it comes to shipping your stuff. 

Proven ways to get to the top of Amazon listings

If you are thinking to retail your products on Amazon or you already sell via this ecommerce system, the following tips will help you to boost your sales and improve search rank. 

• Create a compelling title for search engine optimization and conversion

There are a lot of long and stuffed title on Amazon because not all sellers can correctly understand the meaning of the word “descriptive.” You can make your title descriptive, writing everything in one sentence. There is no need to use all 500 words to show customers what your listing is about. Such titles are difficult to read and understand. Moreover, you are risking to get your account banned and locked for keyword stuffing. So, instead of keyword stuffing, you can use the most relevant search terms that perfectly describe your product strong points. To discover the most relevant search terms for your product listing, you can use efficient online research software like Semalt Amazon SEO, or AMZ Tracker. Moreover, you can manually search for keywords on Amazon to see what pop up in the autocomplete pop-out. 

• Make your bullets descriptive and avoid loading it with blanks

Most Amazon sellers pay a little attention to bullets, missing the fact that bullets can help them to make their listings well-converted. It is a big omission not to complete bullets as they are placed underneath the title and help customers to make their buying decision. Moreover, you should not overload your bullets with too many words as they need to be readable and precise. The ideal bullet has a relevant keyword in it and shows customers how they can benefit from using the particular item. The main rule is to keep things as simple as possible. Bullets should help the sale, so keep your customer in mind when creating your listing.