How to get more sales on Amazon marketplace?

Amazon is the huge online retailing platform which is intended for selling massive demand goods. The popularity of this platform is growing from year to year, attracting more sellers and customers from all over the world. 

This considerable e-commerce platform was established in 1995 as a small online bookstore. However, it has been changed radically, and currently, it provides customers with more than forty product categories which include electronics, food, clothing, home appliances, and other highly demanded product categories. 

Nowadays, Amazon founder Jeff Bezos is one of the richest persons in the world with the personal wealth of 72.8 billion dollars. In other words, it is a net income of Amazon retailing company. 

Most sellers think that it can be easy to raise their fortune on Amazon as nearly nine of ten users check Amazon even if they have found it on Google, or other search engines. Of course, the high level of credibility of this search engine raises your chances to stand in front of your potential customer one day. However, let us remember about the negative side of such extremely high Amazon popularity. It is a very competitive e-commerce platform where you need the struggle to gain a good profit and stand out from the crowd of your niche competitors. 

Amazon ranking system which is called A9 algorithm serves to distinguish the most relevant and well-purchased products within a particular category. As a rule Amazon users receive from 10 to 100 pages with products relevant to their query. However, only well-optimized product listings that are fully meet user’s demands and Amazon optimization requirements are placed on the TOP of Amazon search results page. 

In this article, I am going to share with you some practical techniques that will help you to boost your sales on Amazon. 

Proven ways to get sales on Amazon

• Encourage product reviews

Reviews is a significant ranking factor on Amazon. They serve as a public prove of products quality and bring a lot of value for sellers who have them in bulk. Shoppers buying decision usually come down to the products which have better reviews. Moreover, Amazon reviews may have a positive impact on your other selling channels, since shoppers tend to research Amazon search engine first. 

It worth to mention that recently Amazon made a significant change in their review policy. They restricted all incentivized reviews that sellers may get in return for gifts and discounts. Nowadays, Amazon is banning all unnaturally looking or suspicious reviews. The good news is that currently, all Amazon e-commerce players need to play by the rules. 

So, what can you do to get organic reviews? 

First of all, you can provide your customers with after sale support, making sure they stay satisfied with your customer support services and the quality of your products. Moreover, you can send emails with non-promotional context asking customers to evaluate your shop work. 

It is advisable to send more than two email - one during the order confirmation and one a few weeks after the product was received. By doing so, you will show your concern for your customer opinions. 

• Run sponsored product ads

Amazon provides sellers with an opportunity to market their products to customers. Amazon advertising has a standard pay per click model that gives an opportunity to promote products along search results. Your ads can be placed either on the TOP of search results or along them. Moreover, they can be set on product details page. 

It is better to start your advertising campaign with automatic targeting. Amazon will suggest you with a list of potential and targeted search terms for your ad campaign. Moreover, Amazon will provide you with data on how various search terms perform. This data will help you to decide on a bid across your targeted search terms. 

On the second stage you need start evaluating your automatic targeting campaign to decide which search terms will bring you the most value on Amazon. You need to manually adjust a bid for each search term you have on your list. If you feel that you have missed some valuable search terms that haven’t yet performed well, then it will be reasonable to check various bid amounts. Remember that multiple bids can yield different results, so do not stop testing new opportunities and ideas. 

• Create a promotional campaign

Amazon promotion is a great and easy way to retail your stuff at an increased velocity. As a result, it will help you to generate more positive reviews for your products. It is reasonable to provide users with the discounts on the initial stage of your product lifecycle on Amazon. It will help you to improve your brand awareness and raise your authority among customers. 

Moreover, Amazon conducts the Early Review Program, according to which some customers are provided with small gift cards in return for sharing their unbiased reviews. It is an excellent opportunity for merchants to make their recently launched products visible on Amazon. 

• Use external traffic sources to raise your Amazon product rank

There are a lot of valuable traffic sources on Amazon platform. Using them, you will attract more potential customers and raise your rank on Amazon search results page. You can get traffic from blog posts devoted to your business theme. Moreover, you can create your blog where to share valuable content related to your products. An efficient way to attract targeted traffic is to cooperate with niche influencers. They can be vided bloggers, writers, or even prominent enterprise representatives. 

An effective traffic generating method we are using to help our Amazon clients boost their sales is attracting targeted traffic from Google. We raise their product listing rank on Google search results page by conducting an effective link building campaign. 

Final thoughts

To sum up, everything that was mentioned I would like to say that getting more sales on Amazon requires your constant involvement and hard work. You need to spend some time optimizing and promoting your listing to get a better position to compete. Do not try to game Amazon ranking system as it won’t give you a positive effect in the long run. Instead of it, focus on what you want to get on the place of a customer.