How to choose relevant keywords for your Amazon business?

In our previous posts, we wrote a lot about Amazon optimization tricks, particularly about a title and description optimization, a correct organization of bullet points and others. However, we did not devote the whole article to the theme of keyword research for your Amazon listing optimization. It is a crucial theme that requires particular attention as it is a starting point for all Amazon search engine optimization campaigns. And even if you feel that you know everything about Amazon keyword research, sometimes it helps to have a little checklist to refer to. In this article, we compiled a list of what we think is the essential points to follow when it comes to search engine optimization and keyword research. So, let us go on!

Short Amazon SEO guide

• Make your listing optimization with user in mind

It is probably the most significant aspect of e-commerce business promotion whether you do your business on Amazon or any other search engines. However, it is worth to mention that different search engines demand different things. That is why you should keep in mind that if you promote your products on Amazon, you need to target the specific audience and be extremely precise with the selection of categories and sub-categories. Another difference is that you have to be far more detailed on Amazon that it is required on other search engines like Google or Bing. 

• Know your targeted audience needs and preferences

Continuing the previous paragraph, I would like to note that you should know what your Amazon targeted audience is a search for. Here I am talking about targeted search terms selection. It is not a case to put together a list of general Amazon keywords like “clothing,” “books,” and the like. It is not reasonable to use general words for the promotion of your products especially if you recently established your business on Amazon. Instead, you should come up with the tiers of keywords based on your research that narrow down the scope. It means that you need to make an accent on long-tailed search terms, such as “men’s hoodies,” “clothing for pregnant women,” etc. 

• Keep in mind SEO structure

To succeed on Amazon, you need to adhere to Amazon’s SEO structure. Amazon has its own rules how sellers should input information about their stuff on a listing. If compared to Google, it is easy to establish your business on Amazon because Amazon’s already done their research. As the primary purpose of Amazon is to sell as many products as possible, they want certain types of search terms and phrases to have a particular placement on seller’s listings to make them well-converted.  

• Provide searches with as much information as possible

Remember that any section of your Amazon listing can be blank for no reason. If you made it, then the information is out there. It shows your incompetence and causes suspicion. If you made it, then you already know all the required information and look competent. Empty fields in your listing can make your potential customers skip your offer and become a customer of one of your niche competitors. That is why you should provide searchers with what they are looking for. 

How to choose keywords from Amazon?

• What are the advantages of long-tailed keywords?

As I mentioned before long-tail keywords on Amazon is a way out for any start-uppers and small businesses. If you would like to make your products visible on search results page, make sure you are targeting by relevant and long-tail search terms. Generally speaking, long-tail keywords are those that include a string of three or more search terms that shortly describe what you sell. According to the statistical data, long-tail keywords make up almost three-quarters of searchers online. That is why it is a smart decision to conduct a sophisticated market research to create a list of the most relevant for your business long-tail search terms. 

There are three primary ways how you can get a list of targeted Amazon search terms. 

First of all, you can research for them manually. However, you should keep in mind that is a time-consuming process that requires specialized knowledge, and market processes understanding. 

Another way how you can conduct a keywords research is to hire an SEO expert or consultant who is specialized in Amazon optimization. I recommend you to rely on our Semalt experts if you would like to receive professional support and make your Amazon business prosperous. You need to make the one-time payment for the full package of optimization services that include sales-generating keyword suggestions, effective link-building campaign, up to 100 targeted search terms in Google TOP10, accumulative rankings improvement,  online SEO errors checking, and other relating issues management. 

And finally, you can use online software for professional keyword research for your Amazon business. For these purposes you can use such proven tools as Google Keyword Planner (will provide you with not exact data as it based more on Google search); Keywordtool.io (it is similar to Google Keyword Planner and provides you with keyword suggestions specific to Amazon); Jungle Scout (this tools can provide you with data that show which keywords generate the most sales). 

• How to tailor keywords according to the competitiveness?

As you know, Amazon is a very competitive marketplace where search terms are competing against one another, and your primary task is to break away from the pack a little bit. You should seek for the high-volume search terms with low competitiveness. However, it is not an easy task to find such words and, unfortunately, any professional online research tools can provide you with them. That is why you need to patient and persistence in uncovering them manually.   

• How to outsmart your market niche competitors?

It can sound not seriously, but it still a truth. The best way to outsmart your Amazon niche competitors is to forget about them. You should put on a pair of blinders and forge ahead. Do not measure yourself by other standards and think over your business purposes. However, it does not mean that you should ignore your competitors at all. It is reasonable to be in the know of their ups and downs, and time to time borrow their working marketing cases. However, to my mind, it is better to spend that time developing your own Amazon marketing strategy. 

The final thoughts

This short optimization guide will help you to do well on Amazon and keep in mind the essentials which are required for healthy Amazon presence. However, you should try maintaining a balance between getting the formula down and still be unique and creative. That is why use what you have productively and put some efforts daily into your Amazon listing optimization. And the results will prove about what they should be.