Does Google Plus Affect My Search Engine Optimization?
You might know that Google regularly changes its search algorithm. In 2012, it launched a feature called “Search plus Your World,” which was the next step in integrating social elements with the search. Today, we’ll consider this feature in more detail and determine whether Google plus affects your SEO.
In What Way Social Media Impacts Your SEO?
Search plus Your World works as follows: it digs into Google+ data and then pulls it together with the usual search engine results, showing those results to you. The following data usually concerns people in your circles: their photos, likes, the information they have shared, and the line goes on. The feature combines both:
- Personalized search - deals with tracking users logged-in personal searches;
- Social search - deals with user’s social network connections.
Search plus Your World’s primary purpose is to make the search engine’s results more valuable to users regarding their intentions and interests.
How Google+ Affects Your Search Engine Optimization?
Search Plus Your World is highly beneficial for almost any business since it boosts SEO rankings and attracts more searchers. Because Google+ shifts the paradigm to an entirely new level, it’s highly advisable for you to be in the circles of almost everyone. Perhaps, you want your company to be in the circles of everyone in your market as well as you want your Google + page to be readily available and looked for by people in your market.
Additional Bonuses of Google+ for Your Business
Another great thing about Google plus Your World is that it lets you check out both: profiles and pages in Google + in the SERPs. However, it’s still unclear how the feature ranks the relevance of the user’s page or profile to appear on the right-hand corner of Google search results. Probably, it’s a combination of profile keywords, likes, and shares from people with relevant pages and the number of individuals with similar profiles who have you in their circles.
Search Plus Your World is now set at default. In case you don’t like the feature, you can opt-out it anytime you want. It provides the option that allows to switch back to the earlier version of search – which sets apart social and personalized search results from the standard, unpersonalized ones through a button on the upper right side of the query text area.
Boost Your Search Engine Optimization with Google+
Nowadays, it’s hard to find a marketer who would deny that search has changed dramatically in the past few years. In 2017, it’s changing even faster, since social media continue conquering the Internet.
Google+ encourages people to go social. Perhaps, it’s high time to cut down your link building efforts and increase your Google+ promotion instead. In the near future, there will be a lot of new players for social media optimization. Because it’s getting bigger and bigger, the impact on search is getting heavier and heavier. Anyway, sooner or later, your efforts will pay off.
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