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Como construir uma estratégia de conteúdo vencedora, como Brian Dean, criador de ferramentas Backlinko SEO?

De acordo com as regras de otimização do mecanismo de pesquisa, todas as fontes da Web, especialmente o conteúdo orientado, precisam produzir conteúdo regularmente. No entanto, qual é a frequência padrão para publicação de conteúdo? Na realidade, não há tal noção como uma freqüência padrão ou ideal, porque tudo depende do nicho do site, dos objetivos de sua empresa e do público-alvo. Claro, pode ser bom para você publicar conteúdo sempre que você tiver algo para compartilhar com o público. No entanto, você precisa estar pronto para que, neste caso, seu conteúdo não seja altamente apreciado e se desvaneça rapidamente.

Neste artigo, vou compartilhar com vocês meus pensamentos sobre este tema e provar por que "menos é mais" a estratégia de conteúdo é boa para sua promoção de negócios.

Você pode obter muitos gostos e compartilhamentos, obter mais links recebidos e atrair o tráfego mais direcionado implementando a abordagem "menos é mais". Brian Dean, o proprietário da ferramenta Backlinko SEO, executou sua estratégia de conteúdo com grande efeito. Ele publicou a quantidade limitada de postagens de SEO nos últimos anos. Todas essas postagens geraram muito tráfego direcionado para seu site e tornaram-no uma das fontes mais autorizadas da web na web. Algumas de suas postagens mereceram 3 mil ações e mais de duzentos links orgânicos de fontes relevantes e autorizadas. Então, como você pode ver, o proprietário da ferramenta Backlinko SEO implementou com êxito uma abordagem de conteúdo "menos é mais".

"Menos é mais" estratégia de conteúdo

"Menos é mais" estratégia de conteúdo requer apenas publicação de conteúdo de alta qualidade baseada em pesquisa. Você precisa envolver os usuários com esse tipo de conteúdo e manter sua atenção até sua próxima publicação. Ele permite que você crie uma audiência através da demonstração de sua experiência e reputação.

  • Conteúdo único de alta qualidade, de pesquisa para estudos de caso;
  • Conteúdo referenciável;
  • Conteúdo abrangente incluindo a cura;
  • Textos de forma longa;
  • Textos baseados em pesquisa;
  • Foco forte na amplificação e promoção.


"Menos é mais" estratégia perfeitamente adequada para aqueles webmasters que fazem um acento sobre a qualidade do conteúdo que publicam em vez de quantidade. Pesquisando e criando conteúdo de alta qualidade uma vez por mês pode levar mais tempo e esforços do que publicar várias publicações por semana.

Esta abordagem não é adequada para todas as fontes da Web. Por exemplo, não faz sentido usar para blogs de entretenimento ou educacionais ou mídias sociais, pois essas plataformas exigem publicações mais freqüentes.

Como fui mencionado anteriormente, o melhor exemplo de "menos é mais" estratégia de conteúdo é Brian Dean publicações no site Backlinko SEO. Ele produz seus artigos baseados em pesquisa e referenciáveis a cada 4 semanas ou mais. No entanto, apesar desta publicação de conteúdo infrequente, os usuários esperam seus novos artigos.

As estatísticas mostram que a abordagem de publicação de conteúdo de Brian Dean é resultativa, pois as ações médias e medianas para as 53 postagens são incrivelmente altas. O número médio de ações é de 2.490 e a mediana é 1.280. O número médio de domínios de ligação únicos também é surpreendente - 275 por postagem e 175 por mediana. Todas as suas postagens no complexo atraíram quase 4 milhões de visitantes e 11 milhões de telespectadores. Ele mostra como uma abordagem inteligente para a campanha de marketing de conteúdo pode alterar drasticamente as métricas do site e aumentar a autoridade do site em um mercado digital.

Kate Barmina
Thank you for reading my article on Backlinko SEO Tools - Como criar uma estratégia de SEO Resultative? I hope you found it helpful!
Felipe
Great article, Kate! I've been struggling with SEO for my website. Any specific tools you recommend for keyword research?
Kate Barmina
Thank you, Felipe! I'm glad you liked the article. For keyword research, I highly recommend using Semalt's Keyword Analysis tool. It provides valuable insights into search volumes, competition, and helps identify the right keywords for your website.
Kate Barmina
Absolutely, Maria! Semalt offers a powerful Backlink Analytics tool that allows you to analyze your existing backlinks and monitor new ones. It provides valuable insights into the quality of backlinks, their sources, and helps you identify any potential issues.
Lucas
Thanks for the article, Kate! Do you have any suggestions for on-page optimization?
Kate Barmina
You're welcome, Lucas! When it comes to on-page optimization, Semalt's SEO Guru tool is a great choice. It helps you analyze your website's SEO health, provides recommendations for improvements, and ensures your pages are properly optimized for search engines.
Carlos
This article was very informative, Kate! I'm interested in tracking my website's rankings. Are there any tools you recommend for rank tracking?
Lucas
Thanks for the article, Kate! Do you have any suggestions for on-page optimization?
Kate Barmina
I'm glad you found it helpful, Carlos! For rank tracking, Semalt's Rank Tracker tool is excellent. It allows you to monitor your website's rankings on search engines, track your keyword positions over time, and provides valuable insights to help you improve your SEO strategy.
Marcos
Hi Kate! Loved the article. Do you have any tips for improving website loading speed?
Kate Barmina
Thank you, Marcos! Improving website loading speed is crucial for SEO. Semalt's Website Analyzer tool can help you identify any performance issues affecting your website's speed. It provides recommendations for optimizations, like enabling caching, compressing images, and minimizing code.
Laura
Very helpful article, Kate! Are there any tools for competitor analysis that you recommend?
Kate Barmina
I'm glad you found it helpful, Laura! Semalt's Competitor Research tool is perfect for analyzing your competition. It allows you to analyze their keywords, backlinks, and overall SEO strategies. This data can help you identify opportunities and ways to improve your own website's SEO performance.
Gabriel
Hi Kate! Thanks for the great article. Do you have any insights on local SEO and how to improve local search rankings?
Kate Barmina
You're welcome, Gabriel! Local SEO is important for businesses targeting specific geographic areas. Semalt's Local SEO Check tool is designed to help you optimize your website for local search. It provides recommendations for improving your local search rankings, managing local listings, and generating more visibility for your business.
Paulo
Thanks for sharing your expertise, Kate! Do you have any recommendations for link building strategies?
Kate Barmina
You're welcome, Paulo! Link building is crucial for SEO. Semalt's Link Builder tool can help you discover relevant websites, track your outreach campaigns, and manage your backlink portfolio. It's a valuable tool for implementing effective link building strategies.
Pedro
Great article, Kate! Do you offer any resources or guides on SEO best practices?
Kate Barmina
Thank you, Pedro! Semalt offers a comprehensive SEO Knowledge Base that includes guides, tutorials, and best practices on various aspects of SEO. It's a valuable resource for anyone looking to improve their SEO skills and stay updated with the latest industry trends.
Mariana
Thanks, Kate! I'll definitely check out Semalt's tools. This article was incredibly useful.
Pedro
Great article, Kate! Do you offer any resources or guides on SEO best practices?
Kate Barmina
You're welcome, Mariana! I'm glad you found the article useful. If you have any more questions or need further assistance, feel free to reach out. Semalt's tools are designed to help you achieve SEO success!
Ricardo
Great article, Kate! I've been struggling with SEO for my website. Any specific tools you recommend for keyword research?
Kate Barmina
Thank you, Ricardo! I'm glad you liked the article. For keyword research, I highly recommend using Semalt's Keyword Analysis tool. It provides valuable insights into search volumes, competition, and helps identify the right keywords for your website.
Kate Barmina
Absolutely, Cristina! Semalt offers a powerful Backlink Analytics tool that allows you to analyze your existing backlinks and monitor new ones. It provides valuable insights into the quality of backlinks, their sources, and helps you identify any potential issues.
Luciana
Thanks for the article, Kate! Do you have any suggestions for on-page optimization?
Kate Barmina
You're welcome, Luciana! When it comes to on-page optimization, Semalt's SEO Guru tool is a great choice. It helps you analyze your website's SEO health, provides recommendations for improvements, and ensures your pages are properly optimized for search engines.
Cesar
This article was very informative, Kate! I'm interested in tracking my website's rankings. Are there any tools you recommend for rank tracking?
Kate Barmina
I'm glad you found it helpful, Cesar! For rank tracking, Semalt's Rank Tracker tool is excellent. It allows you to monitor your website's rankings on search engines, track your keyword positions over time, and provides valuable insights to help you improve your SEO strategy.
Juliana
Hi Kate! Loved the article. Do you have any tips for improving website loading speed?
Kate Barmina
Thank you, Juliana! Improving website loading speed is crucial for SEO. Semalt's Website Analyzer tool can help you identify any performance issues affecting your website's speed. It provides recommendations for optimizations, like enabling caching, compressing images, and minimizing code.
Rodrigo
Very helpful article, Kate! Are there any tools for competitor analysis that you recommend?
Kate Barmina
I'm glad you found it helpful, Rodrigo! Semalt's Competitor Research tool is perfect for analyzing your competition. It allows you to analyze their keywords, backlinks, and overall SEO strategies. This data can help you identify opportunities and ways to improve your own website's SEO performance.
Gustavo
Hi Kate! Thanks for the great article. Do you have any insights on local SEO and how to improve local search rankings?
Kate Barmina
You're welcome, Gustavo! Local SEO is important for businesses targeting specific geographic areas. Semalt's Local SEO Check tool is designed to help you optimize your website for local search. It provides recommendations for improving your local search rankings, managing local listings, and generating more visibility for your business.
Rafael
Thanks for sharing your expertise, Kate! Do you have any recommendations for link building strategies?
Kate Barmina
You're welcome, Rafael! Link building is crucial for SEO. Semalt's Link Builder tool can help you discover relevant websites, track your outreach campaigns, and manage your backlink portfolio. It's a valuable tool for implementing effective link building strategies.
Renata
Great article, Kate! Do you offer any resources or guides on SEO best practices?
Kate Barmina
Thank you, Renata! Semalt offers a comprehensive SEO Knowledge Base that includes guides, tutorials, and best practices on various aspects of SEO. It's a valuable resource for anyone looking to improve their SEO skills and stay updated with the latest industry trends.
Isabela
Thanks, Kate! I'll definitely check out Semalt's tools. This article was incredibly useful.
Kate Barmina
You're welcome, Isabela! I'm glad you found the article useful. If you have any more questions or need further assistance, feel free to reach out. Semalt's tools are designed to help you achieve SEO success!
André
Great article, Kate! I've been struggling with SEO for my website. Any specific tools you recommend for keyword research?
Kate Barmina
Thank you, André! I'm glad you liked the article. For keyword research, I highly recommend using Semalt's Keyword Analysis tool. It provides valuable insights into search volumes, competition, and helps identify the right keywords for your website.
Kate Barmina
Absolutely, Luiza! Semalt offers a powerful Backlink Analytics tool that allows you to analyze your existing backlinks and monitor new ones. It provides valuable insights into the quality of backlinks, their sources, and helps you identify any potential issues.
Kate Barmina
You're welcome, Lucas! When it comes to on-page optimization, Semalt's SEO Guru tool is a great choice. It helps you analyze your website's SEO health, provides recommendations for improvements, and ensures your pages are properly optimized for search engines.
Olivia
This article was very informative, Kate! I'm interested in tracking my website's rankings. Are there any tools you recommend for rank tracking?
Kate Barmina
I'm glad you found it helpful, Olivia! For rank tracking, Semalt's Rank Tracker tool is excellent. It allows you to monitor your website's rankings on search engines, track your keyword positions over time, and provides valuable insights to help you improve your SEO strategy.
Sophia
Hi Kate! Loved the article. Do you have any tips for improving website loading speed?
Kate Barmina
Thank you, Sophia! Improving website loading speed is crucial for SEO. Semalt's Website Analyzer tool can help you identify any performance issues affecting your website's speed. It provides recommendations for optimizations, like enabling caching, compressing images, and minimizing code.
Thiago
Very helpful article, Kate! Are there any tools for competitor analysis that you recommend?
Kate Barmina
I'm glad you found it helpful, Thiago! Semalt's Competitor Research tool is perfect for analyzing your competition. It allows you to analyze their keywords, backlinks, and overall SEO strategies. This data can help you identify opportunities and ways to improve your own website's SEO performance.
Marcelo
Hi Kate! Thanks for the great article. Do you have any insights on local SEO and how to improve local search rankings?
Kate Barmina
You're welcome, Marcelo! Local SEO is important for businesses targeting specific geographic areas. Semalt's Local SEO Check tool is designed to help you optimize your website for local search. It provides recommendations for improving your local search rankings, managing local listings, and generating more visibility for your business.
Fernanda
Thanks for sharing your expertise, Kate! Do you have any recommendations for link building strategies?
Kate Barmina
You're welcome, Fernanda! Link building is crucial for SEO. Semalt's Link Builder tool can help you discover relevant websites, track your outreach campaigns, and manage your backlink portfolio. It's a valuable tool for implementing effective link building strategies.
Kate Barmina
Thank you, Pedro! Semalt offers a comprehensive SEO Knowledge Base that includes guides, tutorials, and best practices on various aspects of SEO. It's a valuable resource for anyone looking to improve their SEO skills and stay updated with the latest industry trends.
Gabriela
Thanks, Kate! I'll definitely check out Semalt's tools. This article was incredibly useful.
Kate Barmina
You're welcome, Gabriela! I'm glad you found the article useful. If you have any more questions or need further assistance, feel free to reach out. Semalt's tools are designed to help you achieve SEO success!
Carla
Great article, Kate! I've been struggling with SEO for my website. Any specific tools you recommend for keyword research?
Gabriela
Hi Kate! Loved the article. Do you have any tips for improving website loading speed?
Kate Barmina
Thank you, Carla! I'm glad you liked the article. For keyword research, I highly recommend using Semalt's Keyword Analysis tool. It provides valuable insights into search volumes, competition, and helps identify the right keywords for your website.
Kate Barmina
Absolutely, Paula! Semalt offers a powerful Backlink Analytics tool that allows you to analyze your existing backlinks and monitor new ones. It provides valuable insights into the quality of backlinks, their sources, and helps you identify any potential issues.
Leticia
Thanks for the article, Kate! Do you have any suggestions for on-page optimization?
Kate Barmina
You're welcome, Leticia! When it comes to on-page optimization, Semalt's SEO Guru tool is a great choice. It helps you analyze your website's SEO health, provides recommendations for improvements, and ensures your pages are properly optimized for search engines.
Camila
This article was very informative, Kate! I'm interested in tracking my website's rankings. Are there any tools you recommend for rank tracking?
Kate Barmina
I'm glad you found it helpful, Camila! For rank tracking, Semalt's Rank Tracker tool is excellent. It allows you to monitor your website's rankings on search engines, track your keyword positions over time, and provides valuable insights to help you improve your SEO strategy.
Giovanna
Hi Kate! Loved the article. Do you have any tips for improving website loading speed?
Camila
This article was very informative, Kate! I'm interested in tracking my website's rankings. Are there any tools you recommend for rank tracking?
Kate Barmina
Thank you, Giovanna! Improving website loading speed is crucial for SEO. Semalt's Website Analyzer tool can help you identify any performance issues affecting your website's speed. It provides recommendations for optimizations, like enabling caching, compressing images, and minimizing code.
Ronaldo
Very helpful article, Kate! Are there any tools for competitor analysis that you recommend?
Kate Barmina
I'm glad you found it helpful, Ronaldo! Semalt's Competitor Research tool is perfect for analyzing your competition. It allows you to analyze their keywords, backlinks, and overall SEO strategies. This data can help you identify opportunities and ways to improve your own website's SEO performance.
Lara
Thanks for sharing your expertise, Kate! Do you have any recommendations for link building strategies?
Kate Barmina
You're welcome, Lara! Link building is crucial for SEO. Semalt's Link Builder tool can help you discover relevant websites, track your outreach campaigns, and manage your backlink portfolio. It's a valuable tool for implementing effective link building strategies.
João
Great article, Kate! Do you offer any resources or guides on SEO best practices?
Kate Barmina
Thank you, João! Semalt offers a comprehensive SEO Knowledge Base that includes guides, tutorials, and best practices on various aspects of SEO. It's a valuable resource for anyone looking to improve their SEO skills and stay updated with the latest industry trends.
Letícia
Thanks, Kate! I'll definitely check out Semalt's tools. This article was incredibly useful.
Kate Barmina
You're welcome, Letícia! I'm glad you found the article useful. If you have any more questions or need further assistance, feel free to reach out. Semalt's tools are designed to help you achieve SEO success!
José
Great article, Kate! I've been struggling with SEO for my website. Any specific tools you recommend for keyword research?
Kate Barmina
Thank you, José! I'm glad you liked the article. For keyword research, I highly recommend using Semalt's Keyword Analysis tool. It provides valuable insights into search volumes, competition, and helps identify the right keywords for your website.
Kate Barmina
Absolutely, Cíntia! Semalt offers a powerful Backlink Analytics tool that allows you to analyze your existing backlinks and monitor new ones. It provides valuable insights into the quality of backlinks, their sources, and helps you identify any potential issues.
Fábio
Thanks for the article, Kate! Do you have any suggestions for on-page optimization?
Kate Barmina
You're welcome, Fábio! When it comes to on-page optimization, Semalt's SEO Guru tool is a great choice. It helps you analyze your website's SEO health, provides recommendations for improvements, and ensures your pages are properly optimized for search engines.
Kate Barmina
I'm glad you found it helpful, Camila! For rank tracking, Semalt's Rank Tracker tool is excellent. It allows you to monitor your website's rankings on search engines, track your keyword positions over time, and provides valuable insights to help you improve your SEO strategy.
Kate Barmina
Thank you, Gabriela! Improving website loading speed is crucial for SEO. Semalt's Website Analyzer tool can help you identify any performance issues affecting your website's speed. It provides recommendations for optimizations, like enabling caching, compressing images, and minimizing code.
Matheus
Very helpful article, Kate! Are there any tools for competitor analysis that you recommend?
Kate Barmina
I'm glad you found it helpful, Matheus! Semalt's Competitor Research tool is perfect for analyzing your competition. It allows you to analyze their keywords, backlinks, and overall SEO strategies. This data can help you identify opportunities and ways to improve your own website's SEO performance.
Bruno
Thanks for sharing your expertise, Kate! Do you have any recommendations for link building strategies?
Kate Barmina
You're welcome, Bruno! Link building is crucial for SEO. Semalt's Link Builder tool can help you discover relevant websites, track your outreach campaigns, and manage your backlink portfolio. It's a valuable tool for implementing effective link building strategies.
Renato
Great article, Kate! Do you offer any resources or guides on SEO best practices?
Kate Barmina
Thank you, Renato! Semalt offers a comprehensive SEO Knowledge Base that includes guides, tutorials, and best practices on various aspects of SEO. It's a valuable resource for anyone looking to improve their SEO skills and stay updated with the latest industry trends.
Amanda
Thanks, Kate! I'll definitely check out Semalt's tools. This article was incredibly useful.
Kate Barmina
You're welcome, Amanda! I'm glad you found the article useful. If you have any more questions or need further assistance, feel free to reach out. Semalt's tools are designed to help you achieve SEO success!
Henrique
Great article, Kate! I've been struggling with SEO for my website. Any specific tools you recommend for keyword research?
Kate Barmina
Thank you, Henrique! I'm glad you liked the article. For keyword research, I highly recommend using Semalt's Keyword Analysis tool. It provides valuable insights into search volumes, competition, and helps identify the right keywords for your website.
Kate Barmina
Absolutely, Carlos! Semalt offers a powerful Backlink Analytics tool that allows you to analyze your existing backlinks and monitor new ones. It provides valuable insights into the quality of backlinks, their sources, and helps you identify any potential issues.

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